ASM Global
Overview
Join to apply for the
Marketing Manager (Georgia Tech)
role at
ASM Global . Legends & ASM Global have joined forces to redefine excellence in sports, entertainment, and live events, offering end-to-end solutions from venue development and event booking to revenue strategy and hospitality. POSITION: Marketing Manager DEPARTMENT: Legends Global Sales (LSM) REPORTS TO: General Manager FLSA STATUS: Salaried / Exempt The Legends & ASM Global partnership aims to build an inclusive, innovative environment where differences drive solutions that benefit our team members, guests, and partners. We are transforming live entertainment and inviting you to help legends happen. Global Sales and Georgia Tech Partnership
GLOBAL SALES A true partnership on every level. Legends collaborates with team members, stadiums, athletic directors, and owners to strengthen sales and partnership results as a team effort. Our sales experts work with management to create solutions that are fully customized to your needs and goals. LEGENDS & THE PROJECT | GEORGIA TECH The Georgia Tech Athletic Association (GTAA) and Legends formed a partnership to combine opportunities across multimedia rights, premium seating, ticketing, data analytics, business intelligence, and e-commerce into one integrated relationship. Essential Duties And Responsibilities Lead Georgia Techs digital marketing strategy for revenue and engagement initiatives including season ticket renewals/new sales, individual game ticket sales, suites, parking, hospitality, retail, corporate partnerships, and 50/50 raffle sales. Build customer segments, journeys, A/B testing, and advertising campaigns in Oracle Eloqua to drive revenue and donations. Oversee email marketing strategies and execution including developing, building, testing, and optimizing highly segmented email campaigns for assigned revenue streams. Coordinate with the social media team on executing social campaigns and assist with developing landing pages, tracking tags, and advertisements for Georgia Tech and eVenue websites. Coordinate with Paciolan, Salesforce, and other partners. Coordinate paid advertising campaigns for ticket, events and retail initiatives. Work closely with the Marketing team to initiate and develop content for all digital marketing channels (email, websites, search, social media, etc.). Assist in copywriting, editing, and proofreading copy for email and website. Assist with managing digital surveys, website form submissions, and customer communication subscriptions. Develop website landing pages for ticketing initiatives. Assist with developing creative and strategic marketing campaigns to drive data collection, ticket sales, engage fans, and expand the brand. Assist with analyzing the performance of digital marketing channels via analytics platforms. Oversee execution of digital communications including email and social media: pre/live/post event updates, automated messages, etc. Monitor and analyze all traffic on digital marketing channels during events.
Qualifications
To perform this job successfully, an individual must perform each essential duty with energy and enthusiasm. The requirements listed below represent the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. One-to-two years of digital marketing and/or email marketing experience; agency or sports industry experience a plus. Proficient in Adobe Creative Suite (Photoshop, InDesign, etc.). Working knowledge of web analytics and reporting tools (e.g., Google Analytics and Google Data Studio). Working knowledge of HTML coding; CSS is a plus. Working knowledge of Content Management Systems, Oracle Eloqua, or a similar email marketing platform. Understanding of email marketing strategy and best practices. Exceptional writing, editing, and multi-tasking skills. Strong ability to think strategically, creatively, and quickly. Outstanding communication and interpersonal skills. Ability to work nights and weekends.
Education And/Or Experience
Bachelors degree preferred One-to-two years of digital marketing and/or email marketing experience; agency or sports industry experience a plus.
Compensation
Competitive pay commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan. Working Conditions
Location: On Site Georgia Tech Atlanta, GA Physical Demands
The physical demands described are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. Note
The essential responsibilities of this position are described under the above headings. They may be subject to change at any time due to reasonable accommodation or other reasons. This document does not state or imply that these are the only duties to be performed by the employee occupying this position. Legends & ASM Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor. #J-18808-Ljbffr
Join to apply for the
Marketing Manager (Georgia Tech)
role at
ASM Global . Legends & ASM Global have joined forces to redefine excellence in sports, entertainment, and live events, offering end-to-end solutions from venue development and event booking to revenue strategy and hospitality. POSITION: Marketing Manager DEPARTMENT: Legends Global Sales (LSM) REPORTS TO: General Manager FLSA STATUS: Salaried / Exempt The Legends & ASM Global partnership aims to build an inclusive, innovative environment where differences drive solutions that benefit our team members, guests, and partners. We are transforming live entertainment and inviting you to help legends happen. Global Sales and Georgia Tech Partnership
GLOBAL SALES A true partnership on every level. Legends collaborates with team members, stadiums, athletic directors, and owners to strengthen sales and partnership results as a team effort. Our sales experts work with management to create solutions that are fully customized to your needs and goals. LEGENDS & THE PROJECT | GEORGIA TECH The Georgia Tech Athletic Association (GTAA) and Legends formed a partnership to combine opportunities across multimedia rights, premium seating, ticketing, data analytics, business intelligence, and e-commerce into one integrated relationship. Essential Duties And Responsibilities Lead Georgia Techs digital marketing strategy for revenue and engagement initiatives including season ticket renewals/new sales, individual game ticket sales, suites, parking, hospitality, retail, corporate partnerships, and 50/50 raffle sales. Build customer segments, journeys, A/B testing, and advertising campaigns in Oracle Eloqua to drive revenue and donations. Oversee email marketing strategies and execution including developing, building, testing, and optimizing highly segmented email campaigns for assigned revenue streams. Coordinate with the social media team on executing social campaigns and assist with developing landing pages, tracking tags, and advertisements for Georgia Tech and eVenue websites. Coordinate with Paciolan, Salesforce, and other partners. Coordinate paid advertising campaigns for ticket, events and retail initiatives. Work closely with the Marketing team to initiate and develop content for all digital marketing channels (email, websites, search, social media, etc.). Assist in copywriting, editing, and proofreading copy for email and website. Assist with managing digital surveys, website form submissions, and customer communication subscriptions. Develop website landing pages for ticketing initiatives. Assist with developing creative and strategic marketing campaigns to drive data collection, ticket sales, engage fans, and expand the brand. Assist with analyzing the performance of digital marketing channels via analytics platforms. Oversee execution of digital communications including email and social media: pre/live/post event updates, automated messages, etc. Monitor and analyze all traffic on digital marketing channels during events.
Qualifications
To perform this job successfully, an individual must perform each essential duty with energy and enthusiasm. The requirements listed below represent the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. One-to-two years of digital marketing and/or email marketing experience; agency or sports industry experience a plus. Proficient in Adobe Creative Suite (Photoshop, InDesign, etc.). Working knowledge of web analytics and reporting tools (e.g., Google Analytics and Google Data Studio). Working knowledge of HTML coding; CSS is a plus. Working knowledge of Content Management Systems, Oracle Eloqua, or a similar email marketing platform. Understanding of email marketing strategy and best practices. Exceptional writing, editing, and multi-tasking skills. Strong ability to think strategically, creatively, and quickly. Outstanding communication and interpersonal skills. Ability to work nights and weekends.
Education And/Or Experience
Bachelors degree preferred One-to-two years of digital marketing and/or email marketing experience; agency or sports industry experience a plus.
Compensation
Competitive pay commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan. Working Conditions
Location: On Site Georgia Tech Atlanta, GA Physical Demands
The physical demands described are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. Note
The essential responsibilities of this position are described under the above headings. They may be subject to change at any time due to reasonable accommodation or other reasons. This document does not state or imply that these are the only duties to be performed by the employee occupying this position. Legends & ASM Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor. #J-18808-Ljbffr