Petco Health and Wellness
Sr, Digital Optimization Manager
Petco Health and Wellness, San Diego, California, United States, 92189
Petco A/B Testing Specialist
Create a healthier, brighter future for pets, pet parents and people! If you want to make a real difference, create an exciting career path, feel welcome to be your whole self and nurture your wellbeing, Petco is the place for you. Our core values capture that spirit as we work to improve lives by doing what's right for pets, people and our planet. Petco is a category-defining health and wellness company focused on improving the lives of pets, pet parents and Petco partners. We are 29,000 strong and operate 1,500+ pet care centers in the U.S., Mexico and Puerto Rico, including 250+ Vetco Total Care hospitals, hundreds of preventive care clinics and eight distribution centers. We're focused on purpose-driven work, and strongly believe what's good for pets, people and our planet is good for Petco. Key Responsibilities:
Develop and implement a comprehensive A/B testing strategy aligned with business goals. Collaborate with cross-functional teams (e.g., marketing, product, UX/UI) to identify testing opportunities. Prioritize testing initiatives based on potential impact and feasibility. Design and develop A/B tests, including hypothesis creation, test plans, and success metrics. Coordinate with design and development teams to ensure accurate implementation of test variations. Monitor test execution to ensure tests are running as planned and troubleshoot any issues that arise. Analyze test results using statistical methods to determine the impact on key performance indicators (KPIs). Generate insights and actionable recommendations based on test outcomes. Create and present detailed test reports to stakeholders, highlighting findings and suggesting next steps. Use test results to drive continuous improvement in eCommerce performance. Work with teams to implement winning variations and iterate on learnings for future tests. Maintain a backlog of test ideas and continuously explore new testing methodologies and tools. Serve as the primary point of contact for A/B testing initiatives within the organization. Communicate effectively with stakeholders at all levels, ensuring alignment on test goals and outcomes. Advocate for a data-driven culture and the importance of testing and experimentation. Qualifications:
Bachelor's degree in Marketing, Business, Statistics, or a related field. 3+ years of experience in A/B testing, conversion rate optimization, or a related role within an eCommerce environment. Strong analytical skills with proficiency in A/B testing tools (e.g., Adobe Target, Optimizely, VWO, Google Optimize) and web analytics platforms (e.g., Adobe Analytics). Excellent project management skills with the ability to manage multiple tests simultaneously and meet deadlines. Strong communication and interpersonal skills, with the ability to present complex data in a clear and concise manner. Detail-oriented with a focus on quality and accuracy. Experience with HTML, CSS, JavaScript, or other web development languages is a plus. Preferred Skills:
Advanced knowledge of statistical analysis and methodologies. Experience with personalization and user segmentation strategies. Familiarity with eCommerce platforms (e.g., Websphere Commerce, Shopify, Magento) and content management systems (CMS). Understanding of user experience (UX) and user interface (UI) best practices Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Petco Animal Supplies, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or any other protected classification.
Create a healthier, brighter future for pets, pet parents and people! If you want to make a real difference, create an exciting career path, feel welcome to be your whole self and nurture your wellbeing, Petco is the place for you. Our core values capture that spirit as we work to improve lives by doing what's right for pets, people and our planet. Petco is a category-defining health and wellness company focused on improving the lives of pets, pet parents and Petco partners. We are 29,000 strong and operate 1,500+ pet care centers in the U.S., Mexico and Puerto Rico, including 250+ Vetco Total Care hospitals, hundreds of preventive care clinics and eight distribution centers. We're focused on purpose-driven work, and strongly believe what's good for pets, people and our planet is good for Petco. Key Responsibilities:
Develop and implement a comprehensive A/B testing strategy aligned with business goals. Collaborate with cross-functional teams (e.g., marketing, product, UX/UI) to identify testing opportunities. Prioritize testing initiatives based on potential impact and feasibility. Design and develop A/B tests, including hypothesis creation, test plans, and success metrics. Coordinate with design and development teams to ensure accurate implementation of test variations. Monitor test execution to ensure tests are running as planned and troubleshoot any issues that arise. Analyze test results using statistical methods to determine the impact on key performance indicators (KPIs). Generate insights and actionable recommendations based on test outcomes. Create and present detailed test reports to stakeholders, highlighting findings and suggesting next steps. Use test results to drive continuous improvement in eCommerce performance. Work with teams to implement winning variations and iterate on learnings for future tests. Maintain a backlog of test ideas and continuously explore new testing methodologies and tools. Serve as the primary point of contact for A/B testing initiatives within the organization. Communicate effectively with stakeholders at all levels, ensuring alignment on test goals and outcomes. Advocate for a data-driven culture and the importance of testing and experimentation. Qualifications:
Bachelor's degree in Marketing, Business, Statistics, or a related field. 3+ years of experience in A/B testing, conversion rate optimization, or a related role within an eCommerce environment. Strong analytical skills with proficiency in A/B testing tools (e.g., Adobe Target, Optimizely, VWO, Google Optimize) and web analytics platforms (e.g., Adobe Analytics). Excellent project management skills with the ability to manage multiple tests simultaneously and meet deadlines. Strong communication and interpersonal skills, with the ability to present complex data in a clear and concise manner. Detail-oriented with a focus on quality and accuracy. Experience with HTML, CSS, JavaScript, or other web development languages is a plus. Preferred Skills:
Advanced knowledge of statistical analysis and methodologies. Experience with personalization and user segmentation strategies. Familiarity with eCommerce platforms (e.g., Websphere Commerce, Shopify, Magento) and content management systems (CMS). Understanding of user experience (UX) and user interface (UI) best practices Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Petco Animal Supplies, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or any other protected classification.