Regeneron
Director of HCP Marketing
The Director of HCP Marketing will lead healthcare professional marketing strategy and execution for dermatology indications in the U.S. This highly visible role requires a forward-looking leader with deep marketing expertise and the ability to navigate complex alliance partnerships. The Director will partner closely with cross-functional and alliance teams to advance the product's growth, contribute to the financial success of the brand, and strengthen its leadership position in dermatology. This position reports to the Senior Director, Dermatology Marketing. A Typical Day Might Look Like:
Leading the HCP marketing strategy for emerging indications, including Chronic Spontaneous Urticaria, Prurigo Nodularis, and Bullous Pemphigoid, ensuring full integration with the broader brand strategy. Acting as a key advocate for the product strategy, clearly articulating priorities and ensuring alignment across Regeneron, Sanofi, and other critical partners. Overseeing the development of HCP engagement strategies, messages, and tactical campaigns tailored to Dermatologists and Advanced Practice Providers. Building and deploying a competitive market strategy that proactively addresses evolving competitors and market dynamics. Driving strong cross-functional and alliance collaboration, partnering with Sales, Medical Affairs, TLLs, Market Research, Market Access, Regulatory, Legal, Clinical, and HEOR to deliver cohesive, compliant, and impactful initiatives. Ensuring all marketing programs follow corporate policies, regulatory/ethical frameworks, and alliance standards. Tracking and managing marketing spend, timelines, and deliverables to meet budget, scope, and performance expectations. This Role Might Be For You If You:
Combine strategic and scientific competence with an ability to translate insights into actionable marketing strategies. Have a proven track record of leadership and influencing across organizational levels. Bring exceptional communication and presentation skills, with the ability to simplify and convey complex strategies to diverse audiencesboth technical and non-technical, including senior executives. Excel in execution and project management within a fast-paced, dynamic, and competitive marketplace. Demonstrate organizational agility, adapting priorities and strategies to external market shifts or internal dynamics. Thrive in cross-functional and alliance settings, effectively shaping collaboration, alignment, and decision-making. Possess strong experience in managing agencies and external partners, ensuring creative excellence and accountability. Are disciplined in managing budgets and resources aligned to strategic objectives. To be considered, we require a bachelor's degree; MBA strongly preferred. We also expect you to have 10+ years of progressive experience in the pharmaceutical/biotech industry or related field. Where you bring 8+ years of U.S. commercial experience in pharmaceutical/biotech marketing, product management, or related areas. It would be great to have Dermatology and/or Immunology experience. Lastly, you have the willingness to travel 2530% (including some weekends) and work within a hybrid schedule (minimum 4 days per week onsite at Sleepy Hollow, NY).
The Director of HCP Marketing will lead healthcare professional marketing strategy and execution for dermatology indications in the U.S. This highly visible role requires a forward-looking leader with deep marketing expertise and the ability to navigate complex alliance partnerships. The Director will partner closely with cross-functional and alliance teams to advance the product's growth, contribute to the financial success of the brand, and strengthen its leadership position in dermatology. This position reports to the Senior Director, Dermatology Marketing. A Typical Day Might Look Like:
Leading the HCP marketing strategy for emerging indications, including Chronic Spontaneous Urticaria, Prurigo Nodularis, and Bullous Pemphigoid, ensuring full integration with the broader brand strategy. Acting as a key advocate for the product strategy, clearly articulating priorities and ensuring alignment across Regeneron, Sanofi, and other critical partners. Overseeing the development of HCP engagement strategies, messages, and tactical campaigns tailored to Dermatologists and Advanced Practice Providers. Building and deploying a competitive market strategy that proactively addresses evolving competitors and market dynamics. Driving strong cross-functional and alliance collaboration, partnering with Sales, Medical Affairs, TLLs, Market Research, Market Access, Regulatory, Legal, Clinical, and HEOR to deliver cohesive, compliant, and impactful initiatives. Ensuring all marketing programs follow corporate policies, regulatory/ethical frameworks, and alliance standards. Tracking and managing marketing spend, timelines, and deliverables to meet budget, scope, and performance expectations. This Role Might Be For You If You:
Combine strategic and scientific competence with an ability to translate insights into actionable marketing strategies. Have a proven track record of leadership and influencing across organizational levels. Bring exceptional communication and presentation skills, with the ability to simplify and convey complex strategies to diverse audiencesboth technical and non-technical, including senior executives. Excel in execution and project management within a fast-paced, dynamic, and competitive marketplace. Demonstrate organizational agility, adapting priorities and strategies to external market shifts or internal dynamics. Thrive in cross-functional and alliance settings, effectively shaping collaboration, alignment, and decision-making. Possess strong experience in managing agencies and external partners, ensuring creative excellence and accountability. Are disciplined in managing budgets and resources aligned to strategic objectives. To be considered, we require a bachelor's degree; MBA strongly preferred. We also expect you to have 10+ years of progressive experience in the pharmaceutical/biotech industry or related field. Where you bring 8+ years of U.S. commercial experience in pharmaceutical/biotech marketing, product management, or related areas. It would be great to have Dermatology and/or Immunology experience. Lastly, you have the willingness to travel 2530% (including some weekends) and work within a hybrid schedule (minimum 4 days per week onsite at Sleepy Hollow, NY).