Brewbound
Marketing Team Lead - Badger State Brewing
Brewbound, Green Bay, Wisconsin, United States, 54311
Overview
Marketing Team Lead - Badger State Brewing Responsibilities Social Media Management: Creating and curating engaging content for social media platforms, interacting with followers, and running targeted advertising campaigns. Event Planning and Promotion: Organizing and promoting brewery events, such as taproom events, festivals, and special releases, to attract customers and build brand awareness. Customer Loyalty Programs: Developing and implementing strategies to encourage repeat business and build a loyal customer base. Advertising Campaigns: Developing and executing advertising strategies across various channels, including digital, print, and radio. Partnerships and Collaborations: Working with bars, restaurants, retailers, and other businesses to expand the brewery's reach and increase sales. Public Relations: Building relationships with media outlets and influencers to generate positive press coverage and brand visibility. Brand Management: Ensuring consistent brand messaging and visual identity across all marketing materials and platforms. Market Analysis: Monitoring market trends, analyzing sales data, and identifying opportunities for growth.
Core Responsibilities
Oversee online presence: direct, manage, and execute social media strategies and content creation across all digital platforms including Instagram, Facebook, Twitter, and Mailchimp. Manage social media direction by refining brand style and voice, developing short and long-term social media marketing campaigns, and producing valuable, creative and engaging content. Plan, organize and implement a range of social media programs. Create and maintain online company advertising efforts and campaigns including evaluation of current ad placement; development of new ads, themes and taglines; assessment of current ads; and ad management. Develop and maintain ongoing relationships with craft beverage community. Website maintenance and upkeep; collect and maintain website analytics on a regular basis.
Qualifications
Minimum of 3-5 years experience in digital marketing, or similar field, and/or a minimum of a bachelors degree in marketing with 2 years experience in the field. Understanding of engaging content including photos, video, editing Aptitude for exceptional copywriting Project management minded with strong organizational skills Desire to work in the food and beverage industry, with a strong knowledge of beer preferred Availability to work nights and weekends as needed Event Planning Experience: Experience in planning and executing successful events is beneficial. Passion for beer, craft beverages, and the social nature of communal imbibing.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Online Media
#J-18808-Ljbffr
Marketing Team Lead - Badger State Brewing Responsibilities Social Media Management: Creating and curating engaging content for social media platforms, interacting with followers, and running targeted advertising campaigns. Event Planning and Promotion: Organizing and promoting brewery events, such as taproom events, festivals, and special releases, to attract customers and build brand awareness. Customer Loyalty Programs: Developing and implementing strategies to encourage repeat business and build a loyal customer base. Advertising Campaigns: Developing and executing advertising strategies across various channels, including digital, print, and radio. Partnerships and Collaborations: Working with bars, restaurants, retailers, and other businesses to expand the brewery's reach and increase sales. Public Relations: Building relationships with media outlets and influencers to generate positive press coverage and brand visibility. Brand Management: Ensuring consistent brand messaging and visual identity across all marketing materials and platforms. Market Analysis: Monitoring market trends, analyzing sales data, and identifying opportunities for growth.
Core Responsibilities
Oversee online presence: direct, manage, and execute social media strategies and content creation across all digital platforms including Instagram, Facebook, Twitter, and Mailchimp. Manage social media direction by refining brand style and voice, developing short and long-term social media marketing campaigns, and producing valuable, creative and engaging content. Plan, organize and implement a range of social media programs. Create and maintain online company advertising efforts and campaigns including evaluation of current ad placement; development of new ads, themes and taglines; assessment of current ads; and ad management. Develop and maintain ongoing relationships with craft beverage community. Website maintenance and upkeep; collect and maintain website analytics on a regular basis.
Qualifications
Minimum of 3-5 years experience in digital marketing, or similar field, and/or a minimum of a bachelors degree in marketing with 2 years experience in the field. Understanding of engaging content including photos, video, editing Aptitude for exceptional copywriting Project management minded with strong organizational skills Desire to work in the food and beverage industry, with a strong knowledge of beer preferred Availability to work nights and weekends as needed Event Planning Experience: Experience in planning and executing successful events is beneficial. Passion for beer, craft beverages, and the social nature of communal imbibing.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Online Media
#J-18808-Ljbffr