RELX
Senior Campaign Manager
For more than 20 years, Brightmine, formerly XpertHR, has provided innovative, yet practical HR Compliance and Reward solutions. Part of RELX, a global leader in information and analytics services, we help our customers navigate the complicated and constantly changing world of work with confidence, enabling them with data and content. With more than 10,000 global customers, Brightmine, formerly XpertHR, is a leading provider of people data, analytics and insight for the HR sector. We help HR leaders confidently navigate the evolving world of work through our unique combination of critical workforce data, AI-enabled technology and trusted HR expertise. At the same time, we're creating an inclusive, people-focused environment of our own. A culture where individuals with ambition, curiosity and ideas can make an impact. Where you can think big, aim high and explore more. This is a hybrid position, which will require working from our New York City office every Tuesday and Wednesday. As a Senior Campaign Manager, you will be responsible for designing and executing integrated marketing campaigns that generate high-quality leads and meaningful engagement with HR, compliance, and reward decision-makers in companies with 5007,500 employees. Reporting into the U.S. Head of Marketing, you will play a key role in defining and supporting our US go-to-market strategy and driving marketing's contribution to revenue. You thrive at the intersection of strategy and execution, are passionate about data-driven marketing, and bring a deep understanding of the B2B buyer journey. You will work closely with the US Head of Marketing and cross-functional teams to deliver campaigns that resonate, convert, and scale. You will be instrumental in evolving our segmentation and personalization capabilities in close cooperation with stakeholders in Brightmine and in our parent company LexisNexis Data Services. You are part of a global tribe of campaign managers in the U.S., U.K. and The Netherlands. Responsibilities
Campaign Strategy & Planning Campaign Execution & Management Partnership Marketing & Enablement Performance Optimization & Reporting Cross-functional Collaboration Market & Audience Insights Requirements
5+ years of B2B marketing experience, with a solid focus on campaign management and demand generation Proven success in building and executing result-focused campaigns that drive awareness, engagement, and pipeline growth Experience with marketing automation platforms (e.g., Eloqua, HubSpot, Marketo) Experience with CDP, CRM and MAP systems such as Oracle Unity CDP, Salesforce and Eloqua Familiarity with account-based marketing (ABM), lead scoring, and funnel metrics Experience in highly data-driven commercial outreach in close cooperation with Sales Experience in the HR technology, HR solutions space and/or the Reward data space, with corresponding knowledge of HR/Reward specific channels and prospect journeys, is a big plus Strong commercial acumen and data-driven mindset Excellent project management and organizational skills Outstanding communication and collaboration abilities Creative thinker with a proactive, results-oriented approach Comfortable working in a fast-paced, matrixed environment Passion for digital innovation and marketing technology A constant curiosity about new MarTech, commercial data solutions and innovative commercial methodologies Knowledge of ABM platforms, CDPs, and experimentation frameworks High quality campaign content creation through AI tooling and high-quality campaign content curation We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer: Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefits Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits Health Savings, Health Care, Dependent Care and Commuter Spending Accounts In addition to annual Paid Time Off, we offer up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice The salary range provided in this posting is the base salary range for NYC: $88,900.00 - $148,000.00 We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form or please contact 1-855-833-5120. Criminals may pose as recruiters asking for money or personal information. We never request money or banking details from job applicants. Learn more about spotting and avoiding scams here. Please read our Candidate Privacy Policy. We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. USA Job Seekers: EEO Know Your Rights.
For more than 20 years, Brightmine, formerly XpertHR, has provided innovative, yet practical HR Compliance and Reward solutions. Part of RELX, a global leader in information and analytics services, we help our customers navigate the complicated and constantly changing world of work with confidence, enabling them with data and content. With more than 10,000 global customers, Brightmine, formerly XpertHR, is a leading provider of people data, analytics and insight for the HR sector. We help HR leaders confidently navigate the evolving world of work through our unique combination of critical workforce data, AI-enabled technology and trusted HR expertise. At the same time, we're creating an inclusive, people-focused environment of our own. A culture where individuals with ambition, curiosity and ideas can make an impact. Where you can think big, aim high and explore more. This is a hybrid position, which will require working from our New York City office every Tuesday and Wednesday. As a Senior Campaign Manager, you will be responsible for designing and executing integrated marketing campaigns that generate high-quality leads and meaningful engagement with HR, compliance, and reward decision-makers in companies with 5007,500 employees. Reporting into the U.S. Head of Marketing, you will play a key role in defining and supporting our US go-to-market strategy and driving marketing's contribution to revenue. You thrive at the intersection of strategy and execution, are passionate about data-driven marketing, and bring a deep understanding of the B2B buyer journey. You will work closely with the US Head of Marketing and cross-functional teams to deliver campaigns that resonate, convert, and scale. You will be instrumental in evolving our segmentation and personalization capabilities in close cooperation with stakeholders in Brightmine and in our parent company LexisNexis Data Services. You are part of a global tribe of campaign managers in the U.S., U.K. and The Netherlands. Responsibilities
Campaign Strategy & Planning Campaign Execution & Management Partnership Marketing & Enablement Performance Optimization & Reporting Cross-functional Collaboration Market & Audience Insights Requirements
5+ years of B2B marketing experience, with a solid focus on campaign management and demand generation Proven success in building and executing result-focused campaigns that drive awareness, engagement, and pipeline growth Experience with marketing automation platforms (e.g., Eloqua, HubSpot, Marketo) Experience with CDP, CRM and MAP systems such as Oracle Unity CDP, Salesforce and Eloqua Familiarity with account-based marketing (ABM), lead scoring, and funnel metrics Experience in highly data-driven commercial outreach in close cooperation with Sales Experience in the HR technology, HR solutions space and/or the Reward data space, with corresponding knowledge of HR/Reward specific channels and prospect journeys, is a big plus Strong commercial acumen and data-driven mindset Excellent project management and organizational skills Outstanding communication and collaboration abilities Creative thinker with a proactive, results-oriented approach Comfortable working in a fast-paced, matrixed environment Passion for digital innovation and marketing technology A constant curiosity about new MarTech, commercial data solutions and innovative commercial methodologies Knowledge of ABM platforms, CDPs, and experimentation frameworks High quality campaign content creation through AI tooling and high-quality campaign content curation We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer: Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefits Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits Health Savings, Health Care, Dependent Care and Commuter Spending Accounts In addition to annual Paid Time Off, we offer up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice The salary range provided in this posting is the base salary range for NYC: $88,900.00 - $148,000.00 We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form or please contact 1-855-833-5120. Criminals may pose as recruiters asking for money or personal information. We never request money or banking details from job applicants. Learn more about spotting and avoiding scams here. Please read our Candidate Privacy Policy. We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. USA Job Seekers: EEO Know Your Rights.