Group Marketing Manager, Quickbooks Web Marketing

Part of the GBSG Marketing Services organization, the Web Marketing team is responsible foroptimizing the Quickbooks website to drive customer acquisition and revenue growth. Weleverage qualitative and quantitative data, customer insights, and experimentation to designand execute effective, scalable web optimization programs. We are seeking a seasoned Group Marketing Manager to lead our Web Marketing team. Thisleader will have a strong track record as a “player/coach,” demonstrating success in strategicplanning, creating exceptional customer experiences, driving measurable business results, andinfluencing cross-functional teams at all levels. You will spearhead the short- and long-term transformation of QuickBooks’s website, guidingthe strategy, roadmap, optimization, and execution to meet and exceed acquisition andconversion goals. You’ll partner closely across key partner teams like Paid Media, LifecycleMarketing, Product, Design, Engineering, Analytics, Sales, and more to deliverhigh-performing experiences that drive growth and deepen engagement for our customers. To excel in this role, you’ll need to bring a mix of strategic thinking, data-driven insight, operational mastery, and leadership skills. The ability to analyze traffic and conversion data,develop hypotheses, and prioritize impactful initiatives while fostering collaboration acrossteams is critical. Responsibilities

1-Year Business Planning: Own the 1-year web marketing plan and roadmap, includingdefining strategic priorities and executing programs that drive acquisition and revenuegrowth. Experimentation Leadership: Drive website experimentation initiatives—including A/Btesting—to identify high-potential opportunities for growth and innovation. Growth Strategy and Optimization: Leverage audience insights, traffic patterns, andbehavioral data to optimize site experiences, create learning plans, develop scalabletemplates, and implement best practices across the user journey. Cross-functional Collaboration: Partner deeply across Product Management, UXDesign, Engineering, Analytics, Marketing, and Sales teams to define and executeseamless end-to-end web experiences. Performance Measurement: Manage web analytics dashboards and track progresstowards KPIs (e.g., traffic, engagement, conversion rates), identify opportunities, andrecommend improvements. Technical Execution & Governance: Partner with Web Operations and Product teams toensure scalable, high-quality technical execution, governance frameworks, andadherence to UX and branding standards. People Leadership: Manage, coach, and develop a team of web marketers andoperations team members; foster a high-performing, collaborative team culture rootedin experimentation and customer empathy. 10+ years of business experience in acquisition and/or product marketing withinSaaS/Technology companies. Web Marketing Craft Expertise: Proven expertise in web marketing with a track recordof building successful web optimization programs. Small/medium-sized B2B/B2Cexperience is a plus. Customer-Obsessed: Leads with customer insights, obsessively seeks new insightsthat result in action, and advocates internally and externally on behalf of ourcustomers. Strategic and Analytical: Experience with consumer research and data, includingqualitative and quantitative testing. Ability to quickly analyze and synthesize datafrom a variety of sources and distill into clear, concise recommendations for anexecutive audience. Proven ability to leverage data to measure marketingperformance, inform growth opportunities and business case development. AI Fluency: Demonstrated understanding and application of AI and machine learningin web optimization, including personalized experiences, predictive analytics, andautomated content generation. Compelling Storyteller: Excellent written and verbal communications, presentationand facilitation skills to drive speed, engagement, clarity, and action. Ability to makethe complex simple and convince peers and executives to take action. Intellectually Curious Risk-Taker: Understands the importance of trying and failing andencourages hypothesis-driven experimentation. Collaborator and Influencer: Strong interpersonal and influencing skills in across-functional, fast-moving environment. Ability to interact with colleagues of alllevels in a peer-like way. Self-Starter: Demonstrated track record of self-motivation and willingness toproactively and independently take on leadership roles in projects, prioritize whatmatters, and manage multiple work streams simultaneously. Versatile Doer: Forward-thinking leader with the ability to problem solve withambiguity, drive data-based decisions and own outcomes, and roll up their sleeves toexecute. People Leader: Proven people leader experience managing and developing a teamof direct reports. Demonstrated success in recruiting, building and leadinghigh-performing teams. BA/BS required or equivalent work experience

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