Inside Higher Ed
Director, Advertising & Digital Marketing (4138U) Intercollegiate Athletics 8101
Inside Higher Ed, Berkeley, California, United States, 94709
Overview
Director, Advertising & Digital Marketing (4138U) Intercollegiate Athletics – Inside Higher Ed posting associated with University of California, Berkeley. Join to apply for the
Director, Advertising & Digital Marketing (4138U) Intercollegiate Athletics 81011
role at
Inside Higher Ed . About UC Berkeley: At the University of California, Berkeley, we are dedicated to fostering a community where everyone feels welcome and can thrive. Our culture of openness, freedom and belonging makes it a special place for students, faculty and staff. We are looking for applicants who reflect California’s diversity and want to be part of an inclusive, equity-focused community that views education as a matter of social justice. Our Guiding Values and Principles, Principles of Community, and Strategic Plan inform our work. We provide space for supportive colleague communities and offer professional development opportunities to all full-time staff members.
Departmental Overview
The Department of Intercollegiate Athletics consists of more than 250 staff members and coaches and sponsors 30 varsity sports programs. These programs include more than 850 student-athletes who participate annually within the NCAA. We are seeking a Director, Digital Media who can lead a creative, analytical, and execution-focused marketing function.
Responsibilities Shape Cal Athletics’ digital strategy by developing a unified view of the customer, refining the customer journey, and delivering personalized content across all channels and devices.
Develop and execute digital advertising strategies (paid social, SEO/SEM, and other targeted campaigns) for revenue-generating sports, licensing, and fundraising initiatives.
Create synergy between digital marketing, organic social media, and traditional advertising to maximize revenue streams.
Collaborate with the ticket office to create and manage email marketing campaigns within the Paciolan and Eloqua systems to maximize revenue opportunities.
Produce and facilitate a cohesive communication strategy for all revenue-generating initiatives (email, direct mail, social media, mobile apps, and digital campaigns).
Conduct market research on fan engagement and customer behavior to improve retention, awareness, interest, and sales efforts; educate internal stakeholders on insights for incentive programs, pricing strategies, and marketing policies.
Manage digital staff performance, career development, and adherence to job standards; supervise the unit.
Manage assigned unit budget and leverage resources to create efficiencies in workflow and information sharing.
Develop internal processes to improve strategic planning, platform development, and technology investments.
Coordinate cross-functional efforts with other internal units to align with business objectives and marketing strategies.
Guide day-to-day operations of the digital marketing team, including fan-facing content, storytelling, and campaigns that drive engagement and revenue; work with ticketing, development, sponsorships, and student engagement for cohesive strategies.
Build relationships with external companies and organizations; participate in game days/nights and relevant events to support marketing initiatives.
Provide leadership and mentorship to a team of digital marketing professionals; collaborate with internal and external partners to ensure consistent messaging and effective campaigns.
Required Qualifications Bachelor’s degree in Marketing, Communications, or a related field.
5+ years of experience in digital marketing, including email marketing, content creation, and analytics, preferably in a sports or entertainment context.
Expertise in email marketing platforms (Paciolan, Eloqua, or similar) and marketing automation tools.
Strong understanding of digital advertising, SEO/SEM, and paid social media strategies.
Proven ability to track and analyze campaign performance with a focus on engagement, ROI/ROAS, and lead generation.
Experience in developing and executing comprehensive marketing strategies across multiple digital channels.
Strong written and verbal communication skills and ability to present insights to leadership.
Proven ability to collaborate with cross-functional teams and manage multiple projects simultaneously.
Knowledge of fan engagement and customer behavior analysis to improve marketing efforts.
Strong project management skills and attention to detail.
Ability to work in a fast-paced environment with competing priorities and deadlines.
Knowledge of applicable NCAA and ACC rules and regulations.
Salary & Benefits
The budgeted salary range for this position is $85,000 - $95,000. The entire range is $74,400 - $103,800.00. This position is exempt and paid monthly, full-time (40 hours per week), eligible for UC benefits. For information on the comprehensive benefits package offered by the University, please visit the University of California’s Compensation & Benefits website. This job posting reflects UC Berkeley’s compensation practices and may be subject to change.
How to Apply
To apply, please submit your resume and cover letter.
Equal Employment Opportunity
The University of California is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected status under state or federal law.
To apply, visit the UC Berkeley Careers site. This posting is provided by Inside Higher Ed and partners. Copyright 2025 Inside Higher Ed.
#J-18808-Ljbffr
Director, Advertising & Digital Marketing (4138U) Intercollegiate Athletics – Inside Higher Ed posting associated with University of California, Berkeley. Join to apply for the
Director, Advertising & Digital Marketing (4138U) Intercollegiate Athletics 81011
role at
Inside Higher Ed . About UC Berkeley: At the University of California, Berkeley, we are dedicated to fostering a community where everyone feels welcome and can thrive. Our culture of openness, freedom and belonging makes it a special place for students, faculty and staff. We are looking for applicants who reflect California’s diversity and want to be part of an inclusive, equity-focused community that views education as a matter of social justice. Our Guiding Values and Principles, Principles of Community, and Strategic Plan inform our work. We provide space for supportive colleague communities and offer professional development opportunities to all full-time staff members.
Departmental Overview
The Department of Intercollegiate Athletics consists of more than 250 staff members and coaches and sponsors 30 varsity sports programs. These programs include more than 850 student-athletes who participate annually within the NCAA. We are seeking a Director, Digital Media who can lead a creative, analytical, and execution-focused marketing function.
Responsibilities Shape Cal Athletics’ digital strategy by developing a unified view of the customer, refining the customer journey, and delivering personalized content across all channels and devices.
Develop and execute digital advertising strategies (paid social, SEO/SEM, and other targeted campaigns) for revenue-generating sports, licensing, and fundraising initiatives.
Create synergy between digital marketing, organic social media, and traditional advertising to maximize revenue streams.
Collaborate with the ticket office to create and manage email marketing campaigns within the Paciolan and Eloqua systems to maximize revenue opportunities.
Produce and facilitate a cohesive communication strategy for all revenue-generating initiatives (email, direct mail, social media, mobile apps, and digital campaigns).
Conduct market research on fan engagement and customer behavior to improve retention, awareness, interest, and sales efforts; educate internal stakeholders on insights for incentive programs, pricing strategies, and marketing policies.
Manage digital staff performance, career development, and adherence to job standards; supervise the unit.
Manage assigned unit budget and leverage resources to create efficiencies in workflow and information sharing.
Develop internal processes to improve strategic planning, platform development, and technology investments.
Coordinate cross-functional efforts with other internal units to align with business objectives and marketing strategies.
Guide day-to-day operations of the digital marketing team, including fan-facing content, storytelling, and campaigns that drive engagement and revenue; work with ticketing, development, sponsorships, and student engagement for cohesive strategies.
Build relationships with external companies and organizations; participate in game days/nights and relevant events to support marketing initiatives.
Provide leadership and mentorship to a team of digital marketing professionals; collaborate with internal and external partners to ensure consistent messaging and effective campaigns.
Required Qualifications Bachelor’s degree in Marketing, Communications, or a related field.
5+ years of experience in digital marketing, including email marketing, content creation, and analytics, preferably in a sports or entertainment context.
Expertise in email marketing platforms (Paciolan, Eloqua, or similar) and marketing automation tools.
Strong understanding of digital advertising, SEO/SEM, and paid social media strategies.
Proven ability to track and analyze campaign performance with a focus on engagement, ROI/ROAS, and lead generation.
Experience in developing and executing comprehensive marketing strategies across multiple digital channels.
Strong written and verbal communication skills and ability to present insights to leadership.
Proven ability to collaborate with cross-functional teams and manage multiple projects simultaneously.
Knowledge of fan engagement and customer behavior analysis to improve marketing efforts.
Strong project management skills and attention to detail.
Ability to work in a fast-paced environment with competing priorities and deadlines.
Knowledge of applicable NCAA and ACC rules and regulations.
Salary & Benefits
The budgeted salary range for this position is $85,000 - $95,000. The entire range is $74,400 - $103,800.00. This position is exempt and paid monthly, full-time (40 hours per week), eligible for UC benefits. For information on the comprehensive benefits package offered by the University, please visit the University of California’s Compensation & Benefits website. This job posting reflects UC Berkeley’s compensation practices and may be subject to change.
How to Apply
To apply, please submit your resume and cover letter.
Equal Employment Opportunity
The University of California is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected status under state or federal law.
To apply, visit the UC Berkeley Careers site. This posting is provided by Inside Higher Ed and partners. Copyright 2025 Inside Higher Ed.
#J-18808-Ljbffr