Intelliswift
Social Content Creator - Organic and Paid Media
Hybrid Role: Tuesday & Wednesday in the office
Part-time: 20 hours per week
Will support the social team on season and brand campaigns.
The Social Content Creator, Organic and Paid, exists to bring brand storytelling to life through compelling visual content across Meta platforms. The role requires a deep understanding of social platforms and their creative formats to create original, engaging and high-quality content that raises the bar clients brand in the social space. The role is responsible for turning content ideas into videos, images, infographics and text captions that are attention grabbing, fresh, and align with our brand voice. Working closely with the social, media and creative teams, this content creator ensures briefs are accurately translated into high-performing assets and iterated as needed to meet performance goals
Organic Social Content Creation (60%) Researches and identifies insights, trends, and opportunities to elevate social content Creates various forms of social media content-videos, images, and text captions -suitable for social media platforms such as Instagram, TikTok, Facebook, and YouTube Contributes to the creative ideation, content capture, and editing of brand activations to keep the brand at the forefront of pop culture Develops and creates big ideas to create viral moments Partner with the organic social and engagement team to review and support social series content, ensuring campaign messaging is clear, consistent, and aligns with brand objectives. Collaborate with cross-functional teams to identify opportunities for broader amplification of key content across channels. Support the development and execution of organic social content that aligns with brand voice and visual standards across all platforms. Work closely with internal creative and social teams to ensure cohesive storytelling and drive engagement through community-first content. Paid Social Media Support (30%)
Interpret campaign goals and partner closely with the paid media agency to bring content to life that aligns with business objectives and channel performance needs (channels include Meta, TikTok and Google). Support the creative development process by reviewing briefs, providing strategic input, and ensuring content aligns with initiatives and the Annual Operating Plan. Review organic influencer content and identify high-performing assets for paid amplification, providing guidance on optimization opportunities. Evaluate upcoming campaign initiatives and make recommendations on which assets to support vs. where new content may be needed. Edit existing static and video content as needed to meet platform specs or update messaging. Manage multiple creative versions to support A/B testing and ensure performance-driven outcomes. Respond quickly to content or format changes, ensuring speed and flexibility within fast-paced retail campaign cycles. Marketing Analysis & Cross-Channel Collaboration (10%)
Participate in campaign performance reviews, incorporating learnings from MMM (mixed media modeling) reports and marketing analysis to inform creative direction. Work with internal teams and stakeholders to align on design strategy, objectives, and upcoming needs. Maintain brand guidelines across all creative, ensuring visual consistency and integrity across both organic and paid efforts.
Requirements :
2-4 years of professional experience in a social content role, creating content for organic and paid media, ideally within a retail, beauty, or distributor environment-agency or DTC experience also valued. BA/BS in Graphic Design, Video Production, Digital Media, Visual Communication or a related creative field. Expert in Adobe Creative Cloud (Illustrator, InDesign, Photoshop, Premiere Pro and even Canva) Must have video editing capabilities particularly short-form content optimized for social media. Motion graphics experience is a plus. Compelling online portfolio demonstrating creative versatility, conceptual thinking and superb design execution. A deep understanding of social platforms and their creative formats Experience taking a moment in culture and reacting quickly to create a social activation Extreme attention to details, understanding of design principles, and the creative process Highly collaborative with the ability to respond professionally to creative direction and constructive feedback Detail-oriented, organized and able to manage multiple priorities that may be constantly changing Hands-on experience from concepting to production, with a willingness to roll up your sleeves and get involved in the execution of multiple projects. Deep understanding of Meta (Facebook, Instagram) ad platforms and creative best practices for retail and beauty audiences. Passion for the beauty industry, social media culture, stylist community, and emerging creative tech. Self-motivated with high standards for visual quality, time management, and brand consistency. Demonstrated experience creating compelling visual content for beauty, lifestyle, or stylist-focused brands, with an understanding of what resonates in the professional beauty space. Proven experience with A/B testing and optimizing for conversion and engagement. Strong communication skills-clear, collaborative, and comfortable working across creative, marketing, and merchandising teams
Will support the social team on season and brand campaigns.
The Social Content Creator, Organic and Paid, exists to bring brand storytelling to life through compelling visual content across Meta platforms. The role requires a deep understanding of social platforms and their creative formats to create original, engaging and high-quality content that raises the bar clients brand in the social space. The role is responsible for turning content ideas into videos, images, infographics and text captions that are attention grabbing, fresh, and align with our brand voice. Working closely with the social, media and creative teams, this content creator ensures briefs are accurately translated into high-performing assets and iterated as needed to meet performance goals
Organic Social Content Creation (60%) Researches and identifies insights, trends, and opportunities to elevate social content Creates various forms of social media content-videos, images, and text captions -suitable for social media platforms such as Instagram, TikTok, Facebook, and YouTube Contributes to the creative ideation, content capture, and editing of brand activations to keep the brand at the forefront of pop culture Develops and creates big ideas to create viral moments Partner with the organic social and engagement team to review and support social series content, ensuring campaign messaging is clear, consistent, and aligns with brand objectives. Collaborate with cross-functional teams to identify opportunities for broader amplification of key content across channels. Support the development and execution of organic social content that aligns with brand voice and visual standards across all platforms. Work closely with internal creative and social teams to ensure cohesive storytelling and drive engagement through community-first content. Paid Social Media Support (30%)
Interpret campaign goals and partner closely with the paid media agency to bring content to life that aligns with business objectives and channel performance needs (channels include Meta, TikTok and Google). Support the creative development process by reviewing briefs, providing strategic input, and ensuring content aligns with initiatives and the Annual Operating Plan. Review organic influencer content and identify high-performing assets for paid amplification, providing guidance on optimization opportunities. Evaluate upcoming campaign initiatives and make recommendations on which assets to support vs. where new content may be needed. Edit existing static and video content as needed to meet platform specs or update messaging. Manage multiple creative versions to support A/B testing and ensure performance-driven outcomes. Respond quickly to content or format changes, ensuring speed and flexibility within fast-paced retail campaign cycles. Marketing Analysis & Cross-Channel Collaboration (10%)
Participate in campaign performance reviews, incorporating learnings from MMM (mixed media modeling) reports and marketing analysis to inform creative direction. Work with internal teams and stakeholders to align on design strategy, objectives, and upcoming needs. Maintain brand guidelines across all creative, ensuring visual consistency and integrity across both organic and paid efforts.
Requirements :
2-4 years of professional experience in a social content role, creating content for organic and paid media, ideally within a retail, beauty, or distributor environment-agency or DTC experience also valued. BA/BS in Graphic Design, Video Production, Digital Media, Visual Communication or a related creative field. Expert in Adobe Creative Cloud (Illustrator, InDesign, Photoshop, Premiere Pro and even Canva) Must have video editing capabilities particularly short-form content optimized for social media. Motion graphics experience is a plus. Compelling online portfolio demonstrating creative versatility, conceptual thinking and superb design execution. A deep understanding of social platforms and their creative formats Experience taking a moment in culture and reacting quickly to create a social activation Extreme attention to details, understanding of design principles, and the creative process Highly collaborative with the ability to respond professionally to creative direction and constructive feedback Detail-oriented, organized and able to manage multiple priorities that may be constantly changing Hands-on experience from concepting to production, with a willingness to roll up your sleeves and get involved in the execution of multiple projects. Deep understanding of Meta (Facebook, Instagram) ad platforms and creative best practices for retail and beauty audiences. Passion for the beauty industry, social media culture, stylist community, and emerging creative tech. Self-motivated with high standards for visual quality, time management, and brand consistency. Demonstrated experience creating compelling visual content for beauty, lifestyle, or stylist-focused brands, with an understanding of what resonates in the professional beauty space. Proven experience with A/B testing and optimizing for conversion and engagement. Strong communication skills-clear, collaborative, and comfortable working across creative, marketing, and merchandising teams