Growth Marketing Manager Job at Keep Aware, Inc. in Austin

Keep Aware Growth Marketing Manager Austin, TXFull time Apply for Growth Marketing Manager

As a Growth Marketing Manager at Keep Aware, you will be pivotal in driving our customer acquisition, engagement, and retention efforts. This role demands a strong understanding of growth strategies, data-driven marketing, and the ability to execute multi-channel campaigns. You will work closely with cross-functional teams to develop and implement marketing strategies that elevate Keep Awares brand presence and drive measurable results.

Description

About the Role

As a Growth Marketing Manager at Keep Aware, you will be pivotal in driving our customer acquisition, engagement, and retention efforts. This role demands a strong understanding of growth strategies, data-driven marketing, and the ability to execute multi-channel campaigns. You will work closely with cross-functional teams to develop and implement marketing strategies that elevate Keep Awares brand presence and drive measurable results.

About Keep Aware

Our team is hybrid and meets in-person at least 3 days a week.

Responsibilities

1. Lead Nurturing and Engagement: Develop and execute nurture campaigns, segment audiences, and collaborate on content to engage and retain potential customers.
2. Top-of-Funnel Optimization: Implement content strategies, manage social media, and optimize paid media to attract and convert new leads.
3. Metrics and Analytics: Track, analyze, and report on marketing performance, using insights to optimize strategies and improve ROI.
4. Cross-Functional Collaboration: Align marketing with sales strategies, collaborate on product messaging, and leverage customer feedback for improvement.
5. Growth Hacking and Experimentation: Conduct A/B testing, develop innovative campaigns, and implement scalable growth strategies.
6. Customer Retention and Advocacy: Map customer journeys, develop retention programs, and manage referral and loyalty initiatives to drive engagement.

Qualifications

1. Experience: Proven experience as a Growth Marketing Manager or in a similar role, preferably within a fast-paced startup environment.
2. Domain Expertise: Experience in marketing within the tech or cybersecurity industry is highly desirable. A strong understanding of customer needs and challenges in these fields is a plus.
3. Technical Skills: Proficiency in marketing tools and platforms (e.g., HubSpot, Google Analytics, SEO tools) and a solid understanding of digital marketing strategies.
4. Creative Vision: Strong creative skills with the ability to develop and execute innovative marketing campaigns.
5. Analytical Mindset: Deep understanding of metrics, analytics, and the ability to translate data into actionable insights.
6. Communication: Excellent communication and collaboration skills, with the ability to present and justify marketing decisions.
7. Problem-Solving: Strong analytical and problem-solving abilities, with a focus on aligning marketing efforts with business goals.
8. Adaptability: Ability to thrive in a dynamic, fast-paced environment and adapt to shifting priorities.

Competitive salary and stock options.

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