Marketing Communications Manager Job at DMF Lighting in Carson

DMF Lighting is a fast-growing leader in the lighting industry, always hard at work engineering what comes next. We have an exciting opportunity in our marketing department for a Marketing Communications Manager.

• Pay range is $80,000 to $120,000 annually (based on skills/knowledge/experience)
• Location: onsite in Carson, CA

We are seeking a results-driven and creative Marketing Communications Manager to help execute our B2B marketing strategy across our Commercial channel. The ideal candidate has a deep understanding of the commercial lighting industry and a proven track record of developing compelling content and campaigns that drive brand awareness, generate leads, and support the sales team. This role will report to the Senior Director of Commercial Growth and is crucial for shaping our brand's voice and ensuring consistent, impactful messaging across all mediums.

Responsibilities

• Strategy & Planning
  • Develop and implement a comprehensive marketing and communications plan that aligns with company goals and product launch schedules targeting specifiers, end users, distributors, and electrical contractors.
  • Conduct market research to identify target audiences, industry trends, and competitive insights to inform messaging and campaign strategies.
  • Collaborate with product development and sales teams to create effective go-to-market strategies for new products and solutions.
• Content Creation & Management
  • Guide the creation of high-quality, technical content for a B2B audience, including architects, engineers, designers, distributors, and contractors. This includes case studies, white papers, blog posts, datasheets, website copy, and email campaigns.
  • Manage the content calendar to ensure a consistent flow of fresh, engaging content across all platforms.
• Digital & Traditional Marketing
  • Manage and oversee the company's website content, ensuring it is up-to-date, SEO-optimized, and reflects current brand messaging.
  • Develop the social media strategy, creating and curating content for platforms like LinkedIn and other industry-specific channels.
  • Plan and execute email marketing campaigns for lead nurturing and customer engagement.
  • Manage public relations efforts, including reviewing press releases, building media relationships, and securing industry coverage.
• Sales Enablement
  • Develop and manage sales collateral and tools that equip the sales team with the resources they need to effectively communicate the value of our products.
• Analytics & Reporting
  • Track and analyze the performance of marketing communications initiatives using key metrics such as website traffic, lead generation, and social media engagement.
  • Provide regular reports to leadership on campaign effectiveness and make data-driven recommendations for optimization.

This role is integral to driving business growth by ensuring the DMF brand and value proposition are consistently and compellingly communicated to our customers. The Marketing Communications Manager will build brand awareness, generate high-quality leads, foster customer engagement, and ultimately support the sales team's efforts.

Requirements

• Bachelor’s Degree in Marketing, Communications, Journalism, or a related field.
• 5+ years of experience in B2B marketing communications, preferably in the lighting, building materials, or a related technical industry.
• Exceptional writing, editing, and verbal communication skills with the ability to translate complex technical information into clear, compelling messaging.
• Proven experience in content creation across various formats (web, print, video, etc.).
• Strong organizational skills, including multitasking and time-management, with the ability to meet tight deadlines.
• Proficiency with digital marketing tools and platforms (e.g., marketing automation software, CMS, social media management tools, Google Analytics).
• Experience with SEO/SEM and paid advertising is a plus.
• A collaborative and proactive team player with the ability to work effectively with cross-functional teams.
• Knowledge of lighting industry standards, technology (e.g., LED, controls), and design principles is highly desirable.