Starform
Overview
Title: Performance Marketing Manager
Location: Seattle Studio, On-site
Base pay range: $90,000.00/yr - $135,000.00/yr
Additional compensation: Stock options
About Starform
Were a fast-growing gaming company on a mission to create games that players love forever. Our first title has already been played by 10 million players worldwide, and were just getting started. Were looking for a Performance Marketing Manager to own and scale our paid acquisition efforts. If you thrive on impact, love experimenting, and want to help build a global hit game franchise, wed love to meet you.
Key Responsibilities
- Own Growth Strategy: Develop and execute paid marketing strategies that deliver profitable growth and scale player acquisition.
- Campaign Leadership: Run and optimize campaigns across Meta, Google, TikTok, AppLovin, and other networks. Constantly test, learn, and refine.
- Creative Innovation: Partner with players, product team and partners to develop, test, and iterate on ads that cut through the noise and convert.
- Data-Driven Optimization: Monitor KPIs (ROAS, CPI, LTV, retention, churn) daily, making sharp, real-time adjustments to maximize ROI.
- Market & Player Insight: Understand player behavior and product positioning to unlock new acquisition opportunities.
- Partnership Management: Manage vendor and partner relationships, ensuring high performance and seamless execution.
Qualifications
- Experience: 3+ years of performance marketing experience in gaming (mobile F2P preferred) with a track record of scaling profitable campaigns.
- Technical Proficiency: Skilled with MMPs (Singular, AppsFlyer, or equivalent), SKAN, and attribution best practices.
- Analytical Mindset: Proven ability to dig deep into data, interpret player behavior, and translate insights into growth.
- Creative Problem Solver: Bold, experimental thinker who thrives on testing new approaches and conquering ambiguous problem spaces.
- Ownership Mentality: Relentlessly resourceful, hands-on and proactive, and motivated to drive measurable resultscomfortable taking full responsibility for outcomes.
Why Join Us
- The chance to make a massive impact on a growing game studio.
- Work directly with leadership in a high-ownership environment.
- Build campaigns seen by millions of players worldwide.
- Be part of a culture that values innovation, speed, and results.
Employment details
- Seniority level: Mid-Senior level
- Employment type: Full-time
- Job function: Marketing and Sales
- Industries: Entertainment Providers, Technology, Information and Media, and Computer Games
Benefits
- Medical insurance
- Vision insurance
- 401(k)
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