Dynatron Software is hiring: Marketing Operations Manager in Richardson

At Dynatron Software, we help automotive service departments increase revenue and profitability with our suite of services. We strive to be a people-first company where employees enjoy coming to work, the people they work with, and are given the autonomy to succeed. Our company culture is built on a foundation of teamwork, accountability, integrity, clear communication, and positive attitudes.

We are currently looking to add new talent to our growing team!

About the Role
The Marketing Operations Manager is responsible for designing, building and maintaining the marketing lead engine. This role will spearhead the optimization of our marketing operations, from technology implementation to lead management and conversion strategies. This person will be responsible for calling balls and strikes, reporting on the effectiveness of Marketing campaigns and programs. This person has a passion for data, automation and analytics.

What You’ll Be Accountable For

• Building, maintaining, and reporting on the marketing lead funnel and lead management processes
• Building and optimizing marketing automation programs and campaigns
• Building and optimizing a modern, scalable and high-performing MarTech stack
• Designing, documenting, and optimizing lead management processes from creation to handoffs
• Reporting on campaign ROI and recommending areas for optimization
• Working with the CRM team to build out new functionality and improvements
• Managing the SDR pipeline funnel, lists and prioritization views
• Growing, maintaining and reporting on prospect and customer marketing databases
• Manage incoming leads and data cleanup process
• Collaborate with internal teams to optimize landing pages and conversion funnels
• Evaluate customer experience across multiple channels and touchpoints
• Identify and implement new marketing technologies
• Evaluate emerging technologies for potential adoption

• Landing Page Conversion Rates
• Speed from Marketing Lead to Sales Lead
• New CRM functionality project completed on time 
• Email Health Score
• Database Growth and Health

• Experience in B2B software marketing and experience working with strategic partners to develop co-marketing initiatives. 
• Strong analytical skills, loves spreadsheets and reports
• Understanding of lead funnels, comfortable using the language of ROI, ROAS, CAC
• Track record of delivering strong results and innovation.
• Willingness to roll up their sleeves and get stuff done
• Exceptional verbal and written communication skills
• Ability to work and thrive in an autonomous, fast-paced and changing environment
• Love for diverse work assignments and the opportunity to try new approaches

• 5+ years experience in Marketing Operations in the B2B software space
• Experience building and maintaining landing pages and forms
• Familiar with traditional and digital marketing channels, content marketing and distribution platforms, and consumer analytics
• Expert level at configuring and optimizing marketing automation tools
• Experience with Hubspot required
• Experience with ABM programs and supporting technologies
• Experience developing and implementing lead scoring methodologies and attribution models
• Experience with SFDC required, experience with SugarCRM a plus
• Experience with WordPress, basic HTML, Zapier, Typeform 
• Experience with AI enabled marketing technologies and use of AI agents
• Knowledge of the automotive industry a plus
• Some travel might be required

• Excellent benefits including health, dental, and vision insurance, stock options, work from home and flexible scheduling depending on job requirements, professional development opportunities, 9 paid holidays, and 15 days PTO.
• Home office setup support for remote employees.
• A welcome “swag bag” with branded clothing as an official welcome to the team.
• The chance to work for an organization that puts people first and fosters a culture of teamwork, integrity, communication, accountability, and positive attitude!

Dynatron Software is an Equal Opportunity Employer and encourages all qualified individuals to apply.
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Compensation Range: $110,000 - $130,000/yr

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