Marketing Manager, Gliffy Job at Delphix in Minneapolis

Perforce is a community of collaborative experts, problem solvers, and possibility seekers who believe work should be both challenging and fun. We are proud to inspire creativity, foster belonging, support collaboration, and encourage wellness. At Perforce, youll work with and learn from some of the best and brightest in business. Before you know it, youll be in the middle of a rewarding career at a company headed in one direction: upward. With a global footprint spanning more than 80 countries and including over 75% of the Fortune 100, Perforce Software, Inc. is trusted by the worlds leading brands to deliver solutions for the toughest challenges. The best run DevOps teams in the world choose Perforce. Position Summary: Were seeking a motivated Marketing Manager to support the marketing efforts for Perforces Developer Tools portfolio. This is an exciting opportunity for a B2B marketer who thrives in a collaborative environment and embraces the dynamics of software marketing, particularly in the developer tools space. Reporting directly to the Developer Tools business unit marketing leader, youll work closely with senior marketing, product, and sales leaders to help execute strategic campaigns, develop compelling content, and support demand generation initiatives that fuel growth across both direct and partner channels. Note: This role does not include people management responsibilities. Experience in B2B software marketing is strongly preferred. Key Responsibilities:

Marketing Strategy Support & GTM Execution

• Own and manage the marketing plan, budget, and performance reporting for Perforce Gliffy.
• Identify market trends, growth opportunities, and buyer needs in partnership with Product and Sales.
• Align messaging and campaigns to Ideal Customer Profiles (ICPs), use cases, and buyer personas.
• Lead pipeline reviews and report on marketing performance, forecasting, and ROI.
• Track KPIs and optimize programs across channels to improve conversion and retention.

Campaigns, Content, & Demand Generation

• Work with senior marketers and cross-functional teams to execute multi-channel campaigns (email, social, paid media, webinars).
• Coordinate the creation of digital and event-related content in collaboration with content teams.
• Help maintain web and digital assets, ensuring content accuracy and alignment with brand messaging.
• Use performance data to identify opportunities for optimization and test new approaches.

Sales Enablement & Field Support

• Assist in the development of sales enablement materials, such as one-pagers, presentations, and battle cards.
• Coordinate regional marketing events, webinars, and trade shows
• Collaborate with Customer Success and Account teams to collect voice-of-customer (VOC) insights.

Partner & Channel Marketing Support

• Support the planning and execution of co-marketing initiatives with technology and channel partners.
• Help maintain partner marketing collateral and contribute to joint event and campaign activities.

Cross-Team Collaboration

• Work closely with Product, Shared Services, and Sales to ensure marketing efforts are aligned and effective.
• Lead regular team meetings, cross-functional team meetings, and planning sessions, contributing ideas and feedback.

Requirements

• Bachelors degree in Marketing, Business, Communications, or a related field.
• 3-5 years of experience in B2B marketing, ideally in a software or tech environment.
• Strong communication, organizational, and project management skills.
• Understanding of core marketing principles including digital marketing, content development, and campaign execution.
• Familiarity with tools such as Salesforce, Marketo/Pardot, and basic analytics platforms (Google Analytics, Tableau, etc.).
• A self-starter with a collaborative mindset and eagerness to learn.

Preferred Qualifications

• Experience marketing products or services within the Atlassian ecosystem.
• Exposure to demand generation or product marketing tactics in a SaaS or product-led growth (PLG) model.
• Previous collaboration with sales or partner teams in a marketing support capacity.
• Experience with in-product messaging strategy, execution, and optimization via tools like Pendo

Additionally, this position is eligible for benefits including, but not limited to, medical, dental, vision, retirement benefits, life insurance, wellness programs, total time off, and other employee perks that may be offered by Perforce from time to time. The actual offer will depend on a number of factors including, but not limited to, a candidates education, skills, qualifications, depth of experience and other relevant business considerations. Perforce reserves the right to amend or modify employee perks and benefits at any time. Come work with us! Our team members are valued for their contributions, introduced to new opportunities, and rewarded well. Perforce combines the experience and rewards of a start-up with the security of an established and privately held profitable company. If you are passionate about the technology that impacts our day-to-day lives and want to work with talented and dedicated people across the globe, apply today! www.perforce.com Please click here for: EOE & Belonging Statements | Perforce Software
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