TimelyCare
Overview
Join to apply for the ABM Marketing Manager role at TimelyCare.
At TimelyCare, youll be part of a mission-driven organization transforming how students access mental health and well-being support. This is a unique opportunity to shape a critical function within a fast-growing team and make a measurable impact on student success.
Location
This is a remote position. Reviewing candidates across the country.
What Youll Do
- Campaign Strategy & Execution
- Design and implement Always-On ABM programs using 6sense intent signals, internal data, and market trends to identify, engage, and convert high-value accounts across distinct education segments.
- Own full-funnel campaign design and execution that directly influences pipeline generation and acceleration, aligning efforts with revenue goals by segment.
- Develop tailored messaging and creative strategies aligned to each stage of the buyer journey (Awareness, Consideration, Decision, Purchase).
- Leverage multi-channel activation across display advertising, LinkedIn, Meta, Google PPC, direct mail, and email.
- Pipeline Acceleration & Conversion Optimization
- Partner with Sales to design ABM plays that expedite late-stage opportunities, improve win rates, and reduce sales cycle times.
- Run personalized campaigns to influence open opportunities through targeted engagement and retargeting strategies.
- Project Management & Execution
- Collaborate cross-functionally with Product Marketing, Content, Creative, RevOps, and Sales to launch integrated campaigns.
- Oversee campaign calendars, briefs, and asset development.
- Performance Monitoring & Optimization
- Monitor performance metrics in 6sense and HubSpot; evaluate campaign effectiveness across key KPIs: account engagement, 6QAs, meetings held, opportunities, pipeline contribution, and closed ARR.
- Provide regular performance reports and actionable insights to stakeholders; optimize campaigns in real time to improve ROI.
- Performs additional tasks and projects as needed to support the evolving needs of team objectives and company goals.
Qualifications
- 3+ years of experience in B2B demand generation or ABM, ideally in the EdTech or SaaS space.
- Direct experience with 6sense is highly preferred.
- Proficient in HubSpot and familiar with using data to drive marketing decisions.
- Demonstrated success running multi-channel campaigns with a clear impact on pipeline and revenue.
- Strong project management skills with the ability to coordinate multiple initiatives simultaneously.
- Strategic thinker with a hands-on approach to execution and optimization.
Benefits + Perks
- Paid Company Holidays + No work on your birthday!
- Flexible PTO + Volunteer Time Off (VTO) as an organization to give back to the community
- Variable bonus eligibility on a quarterly basis
- Company-sponsored Health Insurance (Medical, Dental, Vision) + Pet Insurance
- Company-paid group Life Insurance + Company-paid Short Term Disability
- Concierge benefit support services
- 401(k) with employer match
- Free access to TimelyCare virtual medical and mental health support
- Mission-Driven Purpose with a Supportive Team Culture
Salary
The salary range for this opportunity is $80,000$85,000 per year, depending on education and experience. This is the base pay. You will be eligible for a discretionary bonus in addition to the base pay, to be discussed during the interview process.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Mental Health Care
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