Overview
Marketing Campaign Manager role at BILL. The Marketing Campaign Manager will support the new Supplier Growth team. This is a critical, hands-on role that drives pipeline and helps reach BILL’s multi-million dollar revenue goals from the supplier segment. The role focuses on awareness, acquisition, and activation for BILL’s flagship supplier payment solution, developing, launching, and optimizing multi-channel campaigns and ABM programs to promote SPP to high-value supplier accounts. The person will collaborate with Product Marketing, Growth, Analytics, and Sales to align campaigns with business objectives and deliver measurable results.
Responsibilities
- Develop and deploy a variety of multi-channel campaigns and ABM programs (1:Few, 1:Many) that grow and nurture the lead funnel; include strategy, cross-team coordination, and project management of execution.
- Plan and launch targeted campaigns to high-priority supplier accounts using account-based marketing approaches, including personalized outreach, retargeting, direct mail, and event programs.
- Oversee the development of demand generation assets (email, landing pages, direct mail, social ads, sales emails, etc.).
- Achieve campaign performance targets through A/B testing across channels.
- Partner with Sales and Growth to create and test new SPP offers, monitor pipeline impact, and optimize based on performance data and feedback.
- Track and report campaign performance, including pipeline impact and conversion rates, providing regular insights on ROI and channel effectiveness.
- Provide recommendations for campaign optimization, improving lead quality, and maximizing ROI.
- Maintain deep understanding of Supplier Payments Plus product functionality, customer pain points, and competitive differentiation, translating these insights into impactful marketing activities.
- Stay informed of industry trends and best practices in B2B payments, account-based marketing, and digital campaign strategy.
Qualifications
- 8+ years of experience in managing and optimizing multi-channel campaigns, ideally for B2B fintech/payments or SaaS solutions.
- Strong project management, time management, prioritization, and organizational skills.
- Strategic thinking and problem solving.
- Proficiency with ABM platforms, paid media (search, display, social), email marketing, and campaign analytics tools.
- Analytical and quantitative skills; data-driven decision making.
- Ability to multitask in a fast-paced environment.
- Experience with offering testing, performance iteration, and communicating findings to stakeholders.
- Strong collaboration skills with Product Marketing, Sales, Analytics, and external partners.
- Exceptional project management and organizational abilities.
- Experience with CRM systems (especially Salesforce) is a must; experience with sales engagement platforms (especially Outreach) is a plus.
What’s in it for you
- Competitive compensation and benefits package including medical, dental, and vision insurance.
- HSA & FSA accounts; life insurance and disability coverage.
- Employee Assistance Program (EAP).
- 11+ holidays and flexible time off.
- Employee Stock Purchase Program with employee discounts.
- Wellness and fitness initiatives; recognition and referral programs.
- Opportunities to work in a fast-growing fintech environment with a purpose-driven team.
EEO and accommodations: BILL is an Equal Opportunity Employer. We welcome people of all backgrounds, abilities, and identities. If you need accommodations at any stage, please contact interviewaccommodations@hq.bill.com. Our Applicant Privacy Notice describes how BILL treats the personal information it receives from applicants.
Job details
- Seniority level: Mid-Senior level
- Employment type: Full-time
- Job function: Marketing and Sales
- Industries: Software Development