Confidential
Overview
Vice President of Marketing About the Company Prominent consumer services brand Industry Consumer Services Type Privately Held About the Role The Company is in search of a Vice President of Marketing to spearhead the evolution of its customer acquisition strategy. The successful candidate will be a strategic, results-driven leader with a strong background in direct-to-consumer acquisition, particularly through digital and social channels. This executive-level role demands a visionary who can own the firmwide marketing strategy, manage a high-performing in-house team, and collaborate with external vendors and agencies. The VP of Marketing will be responsible for building and executing scalable, data-backed campaigns that not only grow the brand but also significantly increase lead generation and client acquisition. Responsibilities
Leading the customer acquisition strategy across all marketing channels, with a focus on high-converting digital and social campaigns, and overseeing brand strategy and execution across multiple consumer-facing brands. Qualifications
The ideal candidate will have at least 10 years of experience in marketing, with a minimum of 5 years in a senior leadership position, and a proven track record in leading multi-channel campaigns. Expertise in direct-to-consumer acquisition, performance marketing, and attribution skills is essential. A background in legal, healthcare, or other high-volume professional services is a plus, with a strong preference for candidates with direct response marketing experience.
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Vice President of Marketing About the Company Prominent consumer services brand Industry Consumer Services Type Privately Held About the Role The Company is in search of a Vice President of Marketing to spearhead the evolution of its customer acquisition strategy. The successful candidate will be a strategic, results-driven leader with a strong background in direct-to-consumer acquisition, particularly through digital and social channels. This executive-level role demands a visionary who can own the firmwide marketing strategy, manage a high-performing in-house team, and collaborate with external vendors and agencies. The VP of Marketing will be responsible for building and executing scalable, data-backed campaigns that not only grow the brand but also significantly increase lead generation and client acquisition. Responsibilities
Leading the customer acquisition strategy across all marketing channels, with a focus on high-converting digital and social campaigns, and overseeing brand strategy and execution across multiple consumer-facing brands. Qualifications
The ideal candidate will have at least 10 years of experience in marketing, with a minimum of 5 years in a senior leadership position, and a proven track record in leading multi-channel campaigns. Expertise in direct-to-consumer acquisition, performance marketing, and attribution skills is essential. A background in legal, healthcare, or other high-volume professional services is a plus, with a strong preference for candidates with direct response marketing experience.
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