Charlotte FC
Senior Director/Head of Content CLTFC
Charlotte FC, Charlotte, North Carolina, United States, 28245
Overview
Position : Senior Director/Head of Content, CLTFC Department:
Content Reporting Relationship:
Reports to Vice President, Marketing and Brand Strategy (TSE) Status:
Full-Time (Exempt) About Charlotte FC
Charlotte Football Club is the Major League Soccer Club in the Carolinas. The Club's mission is to be a unifying force that is bigger than one city and encourage a sense of belonging through a progressive, collective, and ambitious approach that guides efforts on and off the pitch. CLTFC is committed to driving growth through the sport and community outreach. Charlotte FC is owned by David Tepper and is a part of Tepper Sports & Entertainment, which also includes Bank of America Stadium and the Carolina Panthers. For more information, visit CharlotteFootballClub.com Position Overview
Charlotte Football Club is seeking a dynamic, positive leader to guide the strategy, tactical operations, and culture of the Club's content team. This established leader of people will oversee the teams responsible for social media, video production, game presentation, reporting, editorial, team website and app, and production operations. The ideal candidate will be adept at working with and leading both high-performing creatives and strategists, and will be prepared to guide the Club to innovate and lead the League in an evolving media landscape. Job Responsibilities
Lead the Content organization with the mindset of a Media Company GM - producing world-class content across platforms at a prolific and expanding rate with the aim to fuel a highly-engaged and consistently growing fanbase, while driving top-line revenue through smart and aligned corporate partnerships and media rights deals. Set strategy and establish channel-right KPIs and benchmarks for all departments relating to content engagement, channel growth, brand goals, and revenue generation; align with department and individual goal setting. Oversee all aspects of social media execution, web editorial direction, live streaming events, and content planning across O&O (web and app) platforms and emerging content distribution platforms. Set yearly budgeting and spending for all teams and lead the development of strategic outside partnerships to increase production capacities, capabilities, efficiencies, and alignment. Lead the Game Presentation team responsible for matchday experience including videoboard presentation, traditions, mascot program, and live entertainment. Maintain and develop a leading matchday presentation program in MLS. Work with CLTFC Creative Director to establish unified look, feel, and voice across properties; ensure content is clearly identified as CLTFC-created rather than simply about CLTFC; foster a unified culture across Content and Creative with shared resources. Collaborate with Creative Department in the relationship of an internal Creative Agency to support event coverage, sponsorable content ideation and production, special projects, and other creative services. Lead processes for staffing Content production roles across major events, especially matches; create systems to achieve world-class match coverage while building efficiencies and a staffing rotation for business continuity and staff well-being. Serve as organizational contact for outside partners (MLS, product vendors, media companies, and others); promote the team's brand and outputs in appropriate digital spaces. Act as the Department's lead contact with Sporting for day-to-day communications, approvals, and alignment; cultivate trust and aligned goals to maintain access to protected spaces for fans and the organization. Partner with Marketing, Creative, and other departments to drive a unified integrated output around MLS and Club tentpole moments; align content verticals to support campaigns in coordination with Creative for Special Projects. Manage senior-level direct reports (Director, Game Presentation; Sr. Manager, Social Platforms; Sr. Manager, Video) and a total team of 13; provide leadership and backfill as needed. Evaluate and nurture talent across departments to elevate performance and develop future leaders. Requirements
Bachelor's degree in communications, marketing, advertising, or a related field. 7+ years of experience in content production, content strategy, media, or adjacent space. Substantial experience leading a high-performing team of creative professionals, including direct reports and broader team. Demonstrated experience leading a fully integrated content program. Strategic and commercial mindset with the ability to create and execute proactive plans and pivot as needed. Strong knowledge of best-in-class creative content practices. Strong knowledge of soccer, MLS storylines, and the global soccer landscape. Adept at cross-functional collaboration and providing exemplary service to stakeholders. Qualifications, Skills and Education Requirements
Bachelor's degree in marketing, sports, business management, communications, or related field. Minimum 8+ years of progressive experience in creative content, marketing, or communications. Demonstrated leadership in growth marketing with expertise in digital tools, measurement, and best practices. Knowledge of professional soccer and ticket promotional campaigns. Collaborative business partner Leadership, Work Ethic, and Culture
Strong leadership skills and business acumen. Team-oriented approach prioritizing the team. High energy leader with a strong work ethic and culture-building mindset. Commitment to the organization\'s vision, mission, and core values. Projects a positive image and earns trust with stakeholders. Embraces the startup nature of the organization\'s early brand stage. Adapts to changing business needs with a positive attitude. Judgment, Decision-Making and Sense of Urgency
Demonstrates exceptional judgment and strategic thinking. Clearly defines complex issues, discusses solutions with stakeholders, and builds consensus where appropriate. Acts with purpose and urgency in timely recommendations and decisions. Communication
Communicates clearly and effectively; possesses strong interpersonal skills. Keeps leadership informed of important marketing performance aspects. Uses appropriate communication tone and channel in all circumstances. Maintains an inclusive communication style, actively listens, respects differing viewpoints. Work Environment
This job operates mostly in an office environment and at times outdoors in a stadium facility; may involve inclement weather. This role requires typical office equipment use and some travel to away games or other business purposes. Charlotte FC is an equal opportunity at-will employer and does not discriminate against any employee or applicant for employment because of age, race, religion, color, disability, sex, sexual orientation, or national origin.
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Position : Senior Director/Head of Content, CLTFC Department:
Content Reporting Relationship:
Reports to Vice President, Marketing and Brand Strategy (TSE) Status:
Full-Time (Exempt) About Charlotte FC
Charlotte Football Club is the Major League Soccer Club in the Carolinas. The Club's mission is to be a unifying force that is bigger than one city and encourage a sense of belonging through a progressive, collective, and ambitious approach that guides efforts on and off the pitch. CLTFC is committed to driving growth through the sport and community outreach. Charlotte FC is owned by David Tepper and is a part of Tepper Sports & Entertainment, which also includes Bank of America Stadium and the Carolina Panthers. For more information, visit CharlotteFootballClub.com Position Overview
Charlotte Football Club is seeking a dynamic, positive leader to guide the strategy, tactical operations, and culture of the Club's content team. This established leader of people will oversee the teams responsible for social media, video production, game presentation, reporting, editorial, team website and app, and production operations. The ideal candidate will be adept at working with and leading both high-performing creatives and strategists, and will be prepared to guide the Club to innovate and lead the League in an evolving media landscape. Job Responsibilities
Lead the Content organization with the mindset of a Media Company GM - producing world-class content across platforms at a prolific and expanding rate with the aim to fuel a highly-engaged and consistently growing fanbase, while driving top-line revenue through smart and aligned corporate partnerships and media rights deals. Set strategy and establish channel-right KPIs and benchmarks for all departments relating to content engagement, channel growth, brand goals, and revenue generation; align with department and individual goal setting. Oversee all aspects of social media execution, web editorial direction, live streaming events, and content planning across O&O (web and app) platforms and emerging content distribution platforms. Set yearly budgeting and spending for all teams and lead the development of strategic outside partnerships to increase production capacities, capabilities, efficiencies, and alignment. Lead the Game Presentation team responsible for matchday experience including videoboard presentation, traditions, mascot program, and live entertainment. Maintain and develop a leading matchday presentation program in MLS. Work with CLTFC Creative Director to establish unified look, feel, and voice across properties; ensure content is clearly identified as CLTFC-created rather than simply about CLTFC; foster a unified culture across Content and Creative with shared resources. Collaborate with Creative Department in the relationship of an internal Creative Agency to support event coverage, sponsorable content ideation and production, special projects, and other creative services. Lead processes for staffing Content production roles across major events, especially matches; create systems to achieve world-class match coverage while building efficiencies and a staffing rotation for business continuity and staff well-being. Serve as organizational contact for outside partners (MLS, product vendors, media companies, and others); promote the team's brand and outputs in appropriate digital spaces. Act as the Department's lead contact with Sporting for day-to-day communications, approvals, and alignment; cultivate trust and aligned goals to maintain access to protected spaces for fans and the organization. Partner with Marketing, Creative, and other departments to drive a unified integrated output around MLS and Club tentpole moments; align content verticals to support campaigns in coordination with Creative for Special Projects. Manage senior-level direct reports (Director, Game Presentation; Sr. Manager, Social Platforms; Sr. Manager, Video) and a total team of 13; provide leadership and backfill as needed. Evaluate and nurture talent across departments to elevate performance and develop future leaders. Requirements
Bachelor's degree in communications, marketing, advertising, or a related field. 7+ years of experience in content production, content strategy, media, or adjacent space. Substantial experience leading a high-performing team of creative professionals, including direct reports and broader team. Demonstrated experience leading a fully integrated content program. Strategic and commercial mindset with the ability to create and execute proactive plans and pivot as needed. Strong knowledge of best-in-class creative content practices. Strong knowledge of soccer, MLS storylines, and the global soccer landscape. Adept at cross-functional collaboration and providing exemplary service to stakeholders. Qualifications, Skills and Education Requirements
Bachelor's degree in marketing, sports, business management, communications, or related field. Minimum 8+ years of progressive experience in creative content, marketing, or communications. Demonstrated leadership in growth marketing with expertise in digital tools, measurement, and best practices. Knowledge of professional soccer and ticket promotional campaigns. Collaborative business partner Leadership, Work Ethic, and Culture
Strong leadership skills and business acumen. Team-oriented approach prioritizing the team. High energy leader with a strong work ethic and culture-building mindset. Commitment to the organization\'s vision, mission, and core values. Projects a positive image and earns trust with stakeholders. Embraces the startup nature of the organization\'s early brand stage. Adapts to changing business needs with a positive attitude. Judgment, Decision-Making and Sense of Urgency
Demonstrates exceptional judgment and strategic thinking. Clearly defines complex issues, discusses solutions with stakeholders, and builds consensus where appropriate. Acts with purpose and urgency in timely recommendations and decisions. Communication
Communicates clearly and effectively; possesses strong interpersonal skills. Keeps leadership informed of important marketing performance aspects. Uses appropriate communication tone and channel in all circumstances. Maintains an inclusive communication style, actively listens, respects differing viewpoints. Work Environment
This job operates mostly in an office environment and at times outdoors in a stadium facility; may involve inclement weather. This role requires typical office equipment use and some travel to away games or other business purposes. Charlotte FC is an equal opportunity at-will employer and does not discriminate against any employee or applicant for employment because of age, race, religion, color, disability, sex, sexual orientation, or national origin.
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