Dr. Squatch
Associate Director of Brand & Integrated Marketing
Dr. Squatch, New York, New York, us, 10261
About Jukebox and the Role
At Jukebox (www.myjukebox.com), we’re redefining women’s personal care with bold, vibrant products made from natural, high-performance ingredients. As a rapidly growing brand within the Dr. Squatch enterprise, we’re introducing iconic scents, expanding into new categories, and building a brand that’s unforgettable. Our mission is to inspire and educate women to lead happier, healthier, and more fearlessly authentic lives—and we’re looking for passionate, talented people to join us on the journey. Role Overview:
We’re seeking an
Associate Director of Brand & Integrated Marketing
to act as both a strategic idea generator and a brand builder who brings those ideas to life. This role blends brand marketing, product marketing, and integrated campaign leadership. You’ll own the marketing calendar, guiding product launches, brand campaigns, and channel activations across DTC, retail, social, and beyond. This is a unique opportunity to help shape a bold, modern brand as it scales into its next stage of growth and transformation. The role reports to the Head of Jukebox. This is a full-time, hybrid role with company benefits based in New York City, NY, (NoMad area) with four days per week in the office. The anticipated base compensation range for this role will be $150,000 to $170,000. Compensation will be commensurate with the candidate's experience and local market rates. What You'll Do
Brand Strategy & Expression – Support definition and evolution of Jukebox’s brand positioning, tone of voice, and visual identity. Ensure consistency across packaging, retail displays, campaigns, and digital channels. Integrated Marketing & Campaigns – Develop and lead integrated campaigns across DTC, retail, social, and PR. Partner cross-functionally to ensure campaigns deliver measurable revenue and brand equity. Product Marketing & Launches – Lead go-to-market strategies for new product launches, from messaging to activation. Translate product benefits into compelling consumer and shopper storytelling. Calendar & Planning – Own the annual marketing calendar across launches, campaigns, and cultural moments. Ensure alignment across teams to maximize consumer impact and sales performance. Consumer Insights & Engagement – Build and maintain customer personas and targeting strategies. Develop engagement playbooks to grow loyalty, advocacy, and lifetime value. Measurement & Optimization – Define KPIs for brand awareness, equity, and revenue contribution. Monitor results and use insights to continuously refine and improve campaigns. Team Leadership & Development – Provide immediate leadership and mentorship to the brand marketing team. Build, manage, and scale the team’s capabilities over time to support long-term growth. About You
5–8 years of experience in brand marketing, integrated marketing, or product marketing (CPG, beauty, or personal care strongly preferred). Proven ability to build and execute integrated campaigns that drive both brand awareness and revenue. Track record of successfully leading product launches and retail activations. Strong creative intuition paired with analytical rigor—you can dream big and measure results. Comfortable working cross-functionally and influencing at all levels. Passionate about building brands that resonate with women and redefine categories. Why Join Us
Be part of a fast-growing brand at a pivotal stage. Help shape the future of Jukebox’s voice, identity, and marketing strategy. Work in a culture that values bold ideas, creativity, and impact. Make your mark on a brand positioned to become a category-defining player in personal care. Who We Are
Our core values come naturally and make us a better, more whole, and unique team. We are
Bold & Innovative
— we are creative, rethink how things are done, and find a way. We
Play to Win
— we have high standards, we encourage ownership of work, we are scrappy, we act with urgency, and we invest in the outcome of our work. We are
Team Squatch
— we are humble, help others outside our own wheelhouse, stay positive, have fun, and have approachable and transparent leadership. We offer a competitive salary in a growth-focused & collaborative team environment. Benefits include medical, dental, vision, 401k with Squatch match, and PTO. We also have perks like healthy snacks, frequent company events, and free products. For Applicants with Disabilities.
Reasonable accommodation will be made so that qualified applicants with disabilities may participate in the application process. If you need any accommodations during the hiring process, please let us know when you submit your application and we'll do our very best to adjust as needed. For Information regarding Data Privacy , please review https://privacy.drsquatch.com/. Unsolicited Resume Policy.
Dr. Squatch employs an internal Talent Acquisition department. Agencies are directed NOT to contact DRSQ employees directly to present candidates. DRSQ will not pay a fee for unsolicited resumes and will consider any candidate for whom an Agency has submitted an unsolicited resume to have been referred by the Agency free of charges. Advance written approval from DRSQ’s Talent Acquisition is required for any Agency submission, with a fully executed staffing or placement agreement in place.
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At Jukebox (www.myjukebox.com), we’re redefining women’s personal care with bold, vibrant products made from natural, high-performance ingredients. As a rapidly growing brand within the Dr. Squatch enterprise, we’re introducing iconic scents, expanding into new categories, and building a brand that’s unforgettable. Our mission is to inspire and educate women to lead happier, healthier, and more fearlessly authentic lives—and we’re looking for passionate, talented people to join us on the journey. Role Overview:
We’re seeking an
Associate Director of Brand & Integrated Marketing
to act as both a strategic idea generator and a brand builder who brings those ideas to life. This role blends brand marketing, product marketing, and integrated campaign leadership. You’ll own the marketing calendar, guiding product launches, brand campaigns, and channel activations across DTC, retail, social, and beyond. This is a unique opportunity to help shape a bold, modern brand as it scales into its next stage of growth and transformation. The role reports to the Head of Jukebox. This is a full-time, hybrid role with company benefits based in New York City, NY, (NoMad area) with four days per week in the office. The anticipated base compensation range for this role will be $150,000 to $170,000. Compensation will be commensurate with the candidate's experience and local market rates. What You'll Do
Brand Strategy & Expression – Support definition and evolution of Jukebox’s brand positioning, tone of voice, and visual identity. Ensure consistency across packaging, retail displays, campaigns, and digital channels. Integrated Marketing & Campaigns – Develop and lead integrated campaigns across DTC, retail, social, and PR. Partner cross-functionally to ensure campaigns deliver measurable revenue and brand equity. Product Marketing & Launches – Lead go-to-market strategies for new product launches, from messaging to activation. Translate product benefits into compelling consumer and shopper storytelling. Calendar & Planning – Own the annual marketing calendar across launches, campaigns, and cultural moments. Ensure alignment across teams to maximize consumer impact and sales performance. Consumer Insights & Engagement – Build and maintain customer personas and targeting strategies. Develop engagement playbooks to grow loyalty, advocacy, and lifetime value. Measurement & Optimization – Define KPIs for brand awareness, equity, and revenue contribution. Monitor results and use insights to continuously refine and improve campaigns. Team Leadership & Development – Provide immediate leadership and mentorship to the brand marketing team. Build, manage, and scale the team’s capabilities over time to support long-term growth. About You
5–8 years of experience in brand marketing, integrated marketing, or product marketing (CPG, beauty, or personal care strongly preferred). Proven ability to build and execute integrated campaigns that drive both brand awareness and revenue. Track record of successfully leading product launches and retail activations. Strong creative intuition paired with analytical rigor—you can dream big and measure results. Comfortable working cross-functionally and influencing at all levels. Passionate about building brands that resonate with women and redefine categories. Why Join Us
Be part of a fast-growing brand at a pivotal stage. Help shape the future of Jukebox’s voice, identity, and marketing strategy. Work in a culture that values bold ideas, creativity, and impact. Make your mark on a brand positioned to become a category-defining player in personal care. Who We Are
Our core values come naturally and make us a better, more whole, and unique team. We are
Bold & Innovative
— we are creative, rethink how things are done, and find a way. We
Play to Win
— we have high standards, we encourage ownership of work, we are scrappy, we act with urgency, and we invest in the outcome of our work. We are
Team Squatch
— we are humble, help others outside our own wheelhouse, stay positive, have fun, and have approachable and transparent leadership. We offer a competitive salary in a growth-focused & collaborative team environment. Benefits include medical, dental, vision, 401k with Squatch match, and PTO. We also have perks like healthy snacks, frequent company events, and free products. For Applicants with Disabilities.
Reasonable accommodation will be made so that qualified applicants with disabilities may participate in the application process. If you need any accommodations during the hiring process, please let us know when you submit your application and we'll do our very best to adjust as needed. For Information regarding Data Privacy , please review https://privacy.drsquatch.com/. Unsolicited Resume Policy.
Dr. Squatch employs an internal Talent Acquisition department. Agencies are directed NOT to contact DRSQ employees directly to present candidates. DRSQ will not pay a fee for unsolicited resumes and will consider any candidate for whom an Agency has submitted an unsolicited resume to have been referred by the Agency free of charges. Advance written approval from DRSQ’s Talent Acquisition is required for any Agency submission, with a fully executed staffing or placement agreement in place.
#J-18808-Ljbffr