MillerCoors Brewing Company
Customer Marketing Manager - Non-Alc
MillerCoors Brewing Company, Chicago, Illinois, United States, 60290
Overview
At Molson Coors, we tackle big challenges and defy the status quo. With a proud legacy of excellence, an incredible portfolio of beer, seltzers, spirits, and non-alcohol brands, and a bold vision for our future, we’re on the path to transforming the beverage industry. That requires remarkable individuals who are curious, tenacious, and never afraid to fail forward. We seek, value and respect everyone’s unique perspectives and experiences, knowing that we are stronger together. We collaborate as a team and celebrate each other’s successes. Here’s to crafting careers and creating new legacies. Crafted Highlights: As a Customer Marketing Manager - Non-Alc you will be part of the Non-Alc Marketing activation Team. You will work to execute the Molson Coors marketing strategy with retail partners at our key national accounts. This position reports to the Director of Marketing Activation - Non-Alc and works closely with Molson Coors Non-Alc sales teams, Non-Alc shopper team, ecommerce teams, distributor and retail partners. What You’ll Be Brewing
You will clearly communicate all brand programs and provide direction by understanding brand strategies. Develop breakthrough retail solutions which build our portfolio of Non-Alc brands within our key chain customers across the class of trade to grow retailer’s beverage category. These solutions must support delivery against the National Account volume and financial goals annually, and demonstrate strategic ability to meet long-term plan targets. Lead ground-up program development for key customers that is rooted in shopper insights and addresses retailer & shopper needs. Execute with excellence along the shopper journey, including pre-shop digital and social as well as integration with Retailer loyalty platforms. Establish strong internal and customer relationships with retail partners, internal Non-Alc chain sales teams, and MCBC category, shopper and consumer insights teams providing thought leadership on industry and activation. Travel for customer planning meetings, pitches, sponsored events, trade shows, etc. Activate and develop support plans against new brands, national packaging innovations, and local promotional packaging opportunities. Lead by example and act as a trusted resource for regional trade marketing managers looking to create local relevancy to drive Non-Alc growth with tier 2 and 3 customers, including development of playbooks and best-practice sharing. Evaluate the effectiveness of our plans and identify opportunities to be the first choice for our customers and consumers. Own status meetings with external agencies and collaborate from brief development through to feedback and final deliverables; work with MCBC Americas Studio to input projects and shepherd them to delivery. Bachelor’s degree in sales or marketing or related field OR equivalent (5+ years) progressive experience in sales or marketing. 5 to 8 years of relevant industry experience. Experience collaborating with sales teams on omnichannel, retail-based shopper programs, including retail media strategy. Knowledge of shopper insights and ability to build empathy with shoppers to reach them in the occasions they seek. Ability to manage complex projects quickly with alignment to business priorities. Skilled negotiator focused on the customer; able to deliver within budget. Strong communication skills, verbal and written, with proven ability to develop clear agency briefs. Must be highly organized and detail-oriented with ability to collaborate with internal/external stakeholders. Engagement with a variety of Business Resource Groups and volunteer opportunities, leadership experience, and networking through the organization. Ability to grow and develop your career through First Choice Learning opportunities. Participation in Total Rewards program with competitive base salary, incentive plans, parental leave, health, dental, vision, retirement plan options with employer match, paid time off, wellness program, and Employee Assistance Program (EAP). Access to brand clothing and swag, top events, and, of course, free beer and beverages. Work within a fast-paced and innovative company with passionate colleagues and partners from diverse backgrounds. Compensation and Benefits The posting range provided above for salary is our good-faith estimate at the time of posting. Final pay is based on location, experience, skill set, and internal equity. Benefits include paid time off, holidays, and other rewards as described in the Total Rewards offerings. Equal Opportunity Molson Coors is an equal opportunity employer. We invite applications from candidates of all backgrounds. If you have a disability and need a reasonable accommodation during the application process, please e-mail jobs@molsoncoors.com.
#J-18808-Ljbffr
At Molson Coors, we tackle big challenges and defy the status quo. With a proud legacy of excellence, an incredible portfolio of beer, seltzers, spirits, and non-alcohol brands, and a bold vision for our future, we’re on the path to transforming the beverage industry. That requires remarkable individuals who are curious, tenacious, and never afraid to fail forward. We seek, value and respect everyone’s unique perspectives and experiences, knowing that we are stronger together. We collaborate as a team and celebrate each other’s successes. Here’s to crafting careers and creating new legacies. Crafted Highlights: As a Customer Marketing Manager - Non-Alc you will be part of the Non-Alc Marketing activation Team. You will work to execute the Molson Coors marketing strategy with retail partners at our key national accounts. This position reports to the Director of Marketing Activation - Non-Alc and works closely with Molson Coors Non-Alc sales teams, Non-Alc shopper team, ecommerce teams, distributor and retail partners. What You’ll Be Brewing
You will clearly communicate all brand programs and provide direction by understanding brand strategies. Develop breakthrough retail solutions which build our portfolio of Non-Alc brands within our key chain customers across the class of trade to grow retailer’s beverage category. These solutions must support delivery against the National Account volume and financial goals annually, and demonstrate strategic ability to meet long-term plan targets. Lead ground-up program development for key customers that is rooted in shopper insights and addresses retailer & shopper needs. Execute with excellence along the shopper journey, including pre-shop digital and social as well as integration with Retailer loyalty platforms. Establish strong internal and customer relationships with retail partners, internal Non-Alc chain sales teams, and MCBC category, shopper and consumer insights teams providing thought leadership on industry and activation. Travel for customer planning meetings, pitches, sponsored events, trade shows, etc. Activate and develop support plans against new brands, national packaging innovations, and local promotional packaging opportunities. Lead by example and act as a trusted resource for regional trade marketing managers looking to create local relevancy to drive Non-Alc growth with tier 2 and 3 customers, including development of playbooks and best-practice sharing. Evaluate the effectiveness of our plans and identify opportunities to be the first choice for our customers and consumers. Own status meetings with external agencies and collaborate from brief development through to feedback and final deliverables; work with MCBC Americas Studio to input projects and shepherd them to delivery. Bachelor’s degree in sales or marketing or related field OR equivalent (5+ years) progressive experience in sales or marketing. 5 to 8 years of relevant industry experience. Experience collaborating with sales teams on omnichannel, retail-based shopper programs, including retail media strategy. Knowledge of shopper insights and ability to build empathy with shoppers to reach them in the occasions they seek. Ability to manage complex projects quickly with alignment to business priorities. Skilled negotiator focused on the customer; able to deliver within budget. Strong communication skills, verbal and written, with proven ability to develop clear agency briefs. Must be highly organized and detail-oriented with ability to collaborate with internal/external stakeholders. Engagement with a variety of Business Resource Groups and volunteer opportunities, leadership experience, and networking through the organization. Ability to grow and develop your career through First Choice Learning opportunities. Participation in Total Rewards program with competitive base salary, incentive plans, parental leave, health, dental, vision, retirement plan options with employer match, paid time off, wellness program, and Employee Assistance Program (EAP). Access to brand clothing and swag, top events, and, of course, free beer and beverages. Work within a fast-paced and innovative company with passionate colleagues and partners from diverse backgrounds. Compensation and Benefits The posting range provided above for salary is our good-faith estimate at the time of posting. Final pay is based on location, experience, skill set, and internal equity. Benefits include paid time off, holidays, and other rewards as described in the Total Rewards offerings. Equal Opportunity Molson Coors is an equal opportunity employer. We invite applications from candidates of all backgrounds. If you have a disability and need a reasonable accommodation during the application process, please e-mail jobs@molsoncoors.com.
#J-18808-Ljbffr