Critical Control
Director of Sales And Business Development
Critical Control, Petaluma, California, United States, 94954
Director of Sales And Business Development
Join to apply for the
Director of Sales And Business Development
role at
Critical Control Base pay range $450,000.00/yr - $550,000.00/yr Position Summary
As Director of Sales, you will rebuild our revenue engine from the ground up in a dynamic and evolving market. Your mission: drive $25M in net new revenue over the next 12 months by building a high-performance team, personally managing strategic accounts, and creating scalable systems that turn referrals into revenue. We are making a strategic shift from consumer-driven emergency response to B2B referral sales, working with insurance brokers, executive general adjusters (EGAs), and facility managers. This transition requires longer sales cycles, higher standards, and relentless follow-through. If you’re ready to build, coach, sell, and lead at the same time, this is your opportunity to make a significant impact. We want top-tier performers who thrive in this environment. Key Responsibilities
Revenue Ownership: Personally own $3-5M in annual revenue through 10–15 top-tier adjusters, EGAs, and brokers. Referrer Management: Build trust with industry professionals controlling large-loss referrals. Team Building: Hire, onboard, and manage 4 AEs and 4 SDRs. Ramp & Coaching: Ramp new reps to quota within 90 days; conduct weekly 1:1s, forecast reviews, and real-time coaching. Culture & Performance: Maintain a culture of performance, feedback, and accountability. Systems & Playbooks: Create referral playbooks and outbound cadences for brokers, EGAs, and FMs. CRM & Attribution: Own and enforce CRM hygiene and referral attribution. Marketing & CE: Build CE strategies, broker events, and ABM campaigns. Forecasting & Alignment: Forecast revenue across multiple referral channels; partner with operations, marketing, and AR to align delivery with demand. Tracking: Monitor referral velocity, channel contribution, and margin consistency. Requirements
Proven player-coach with direct experience closing high-ticket B2B deals. Experienced in restoration, construction, facilities, or property claims -
REQUIRED . Relentlessly organized, with the ability to teach process discipline to others. Unafraid of rejection and excellent under pressure. Obsessed with performance, accountability, and truth over comfort. Demonstrated ability to build a sales org from scratch, with full backing from executive leadership. Proven track record of building and maintaining from $10m-$50M+ revenue engine and shaping national growth. Previously defined the referral playbook for a rapidly scaling company. Unwavering ability to work alongside elite operators and field professionals solving real problems daily. You Might Be The One If…
You’ve built and scaled sales teams that deliver big numbers under pressure. You thrive in a dynamic, gritty, execution-focused environment. You don’t whine. You win. You need someone to tell you what to do. You want predictable comfort instead of fast growth and challenges. What You Get
Autonomy: Lead without micromanagement. Velocity: Work with a team that moves fast and means it. Growth: Our org is expanding rapidly, and so will you. Final Note
This role has real upside and real expectations. If you’re ready to build something meaningful, something legacy-worthy, this is your shot. If you’re the one, apply now and get noticed. Personal wellness program Paid holidays, vacation, and sick time Learning & Development
High growth potential as we grow E-learning training courses and Career pathing support Company-sponsored leadership and mentoring program Other Perks
No micro-management Company provided phone, laptop, and apparel Company vehicle (Dependent on position) Equal Opportunity Employer/Veterans/Disabled For more information on Critical Control, please visit our website - www.criticalcontrol.co - or our social channels like LinkedIn. On our career site, you will find some of the key steps you can expect to guide you along the way. Seniority level
Director Employment type
Full-time Job function
Sales, Business Development, and Consulting Industries: Business Consulting and Services, Hospitality, and Construction Equal Opportunity Employer/Veterans/Disabled
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Join to apply for the
Director of Sales And Business Development
role at
Critical Control Base pay range $450,000.00/yr - $550,000.00/yr Position Summary
As Director of Sales, you will rebuild our revenue engine from the ground up in a dynamic and evolving market. Your mission: drive $25M in net new revenue over the next 12 months by building a high-performance team, personally managing strategic accounts, and creating scalable systems that turn referrals into revenue. We are making a strategic shift from consumer-driven emergency response to B2B referral sales, working with insurance brokers, executive general adjusters (EGAs), and facility managers. This transition requires longer sales cycles, higher standards, and relentless follow-through. If you’re ready to build, coach, sell, and lead at the same time, this is your opportunity to make a significant impact. We want top-tier performers who thrive in this environment. Key Responsibilities
Revenue Ownership: Personally own $3-5M in annual revenue through 10–15 top-tier adjusters, EGAs, and brokers. Referrer Management: Build trust with industry professionals controlling large-loss referrals. Team Building: Hire, onboard, and manage 4 AEs and 4 SDRs. Ramp & Coaching: Ramp new reps to quota within 90 days; conduct weekly 1:1s, forecast reviews, and real-time coaching. Culture & Performance: Maintain a culture of performance, feedback, and accountability. Systems & Playbooks: Create referral playbooks and outbound cadences for brokers, EGAs, and FMs. CRM & Attribution: Own and enforce CRM hygiene and referral attribution. Marketing & CE: Build CE strategies, broker events, and ABM campaigns. Forecasting & Alignment: Forecast revenue across multiple referral channels; partner with operations, marketing, and AR to align delivery with demand. Tracking: Monitor referral velocity, channel contribution, and margin consistency. Requirements
Proven player-coach with direct experience closing high-ticket B2B deals. Experienced in restoration, construction, facilities, or property claims -
REQUIRED . Relentlessly organized, with the ability to teach process discipline to others. Unafraid of rejection and excellent under pressure. Obsessed with performance, accountability, and truth over comfort. Demonstrated ability to build a sales org from scratch, with full backing from executive leadership. Proven track record of building and maintaining from $10m-$50M+ revenue engine and shaping national growth. Previously defined the referral playbook for a rapidly scaling company. Unwavering ability to work alongside elite operators and field professionals solving real problems daily. You Might Be The One If…
You’ve built and scaled sales teams that deliver big numbers under pressure. You thrive in a dynamic, gritty, execution-focused environment. You don’t whine. You win. You need someone to tell you what to do. You want predictable comfort instead of fast growth and challenges. What You Get
Autonomy: Lead without micromanagement. Velocity: Work with a team that moves fast and means it. Growth: Our org is expanding rapidly, and so will you. Final Note
This role has real upside and real expectations. If you’re ready to build something meaningful, something legacy-worthy, this is your shot. If you’re the one, apply now and get noticed. Personal wellness program Paid holidays, vacation, and sick time Learning & Development
High growth potential as we grow E-learning training courses and Career pathing support Company-sponsored leadership and mentoring program Other Perks
No micro-management Company provided phone, laptop, and apparel Company vehicle (Dependent on position) Equal Opportunity Employer/Veterans/Disabled For more information on Critical Control, please visit our website - www.criticalcontrol.co - or our social channels like LinkedIn. On our career site, you will find some of the key steps you can expect to guide you along the way. Seniority level
Director Employment type
Full-time Job function
Sales, Business Development, and Consulting Industries: Business Consulting and Services, Hospitality, and Construction Equal Opportunity Employer/Veterans/Disabled
#J-18808-Ljbffr