Domtar is hiring: Channel Marketing Manager in Fort Mill

Overview

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Domtar is a leading producer of pulp, paper, packaging, tissue and wood products. Through our focus on safety and sustainability, as well as our commitment to operational excellence and our network of facilities across Canada and the United States, Domtar delivers high-quality and cost-effective products to customers around the world. Our workforce is comprised of 14,000 talented and hardworking individuals. We are proud to offer competitive compensation, a supportive working environment, rewarding career paths and plenty of opportunities for learning and growth.

The location in Fort Mill, South Carolina, United States, is seeking talent to fill the position of Channel Marketing Manager. This job is full-time permanent.

Position details

Location: Fort Mill, SC. Employment type: Full-time permanent.

Responsibilities

• Market Analysis: Develop and articulate a deep understanding of paper products and associated industries, including market trends, competitors, and customer needs. Cover retail and e-commerce where applicable as well as B2B market channels.
• Deliver periodic marketplace analysis and audits, including ad hoc key account sales analysis, promotional schedules, business opportunity analysis, and marketplace and competitive landscaping.
• Identify and execute areas of opportunity for market research – qualitative and quantitative – to support business priorities and strategies.
• Regularly analyze industry data sources for trends, impact, and insights; develop communication strategy for internal and external stakeholders.
• Develop and execute channel strategies through collaboration with product management, sales leadership, and sales operations; establish the long-range strategy for the assigned channel.
• Conduct analysis and periodic reviews of Domtar’s value proposition for the assigned channel, competitive landscape, customers, and consumer trends to enhance brand equity and market position.
• Product Positioning/Branding: develop, execute, and articulate the value proposition and key messaging for the customer/channel; maintain product knowledge to enable effective marketing programs and creative execution; define branding strategy and ensure a consistent voice where applicable; shape and maintain brand identities across touchpoints.
• Marketing Campaigns: develop sector communications plans and campaign strategies in collaboration with channel sales teams; set goals for tradeshows and events and develop metrics to gauge success; research target personas, customer journey, buyer needs, and purchasing decisions.
• Gain understanding of customers within the assigned channel and translate behavior and needs into insights to drive channel distribution and market share.
• Customer Relationship Management: identify marketing opportunities for customer engagement and support product training execution where required.
• Marketing Communications and Content Management: lead omni-channel marketing to drive sales and engagement; manage analysis and communication of channel and customer-specific promotional programs; develop sales tools and collateral; identify resources at trade publications and associations.
• Cross-functional Collaboration: manage partnerships and projects with internal and external agencies and vendors.

Qualifications

• BS/BA in marketing or related field required.
• 5 years of sales/marketing experience with demonstrated effectiveness.
• Advanced degree desirable.
• Proficiency in Microsoft Office; experience with Salesforce/Pardot or similar CRM tools.
• Excellent and compelling presentation skills; proven cross-functional team leadership and project management experience.
• Ability to use data for developing strategic insights; experience in developing and managing digital marketing strategies to drive awareness and consideration of channel products and services.
• Direct experience in the paper industry is a plus; proficiency in customer analytics and insights is a plus.

Skills

• Marketing Strategy
• Brand Management
• Product Knowledge
• Communication Skills
• Customer Focus
• Sales Enablement
• Analytics
• Creativity and Innovation
• Multi-tasking
• Ability to Influence without direct authority

EEO and employment notice

Domtar is an equal-opportunity employer. Qualified applicants will be considered without regard to age, race, color, sex (including gender identity or expression, sexual orientation, and pregnancy), marital status, religion, national origin, genetic information, disability, or veteran status. We are also committed to reasonable accommodations for individuals protected by Section 503 of the Rehabilitation Act of 1974 and Title I of the Americans with Disabilities Act of 1990. A selection process may include interviews, background checks, pre-employment screenings, reference verifications, aptitude tests, and a fitness-for-duty test where applicable. After submission, you will receive a confirmation email and may be contacted by Human Resources if selected for an interview.

To learn more about our company, consult the Domtar Company Website and follow us on LinkedIn, Instagram and Twitter.