LinkedIn
Sr. Marketing Manager II, Paid Media - Small Business
LinkedIn, Mountain View, California, us, 94039
Overview Sr. Marketing Manager II, Paid Media - Small Business. Lead all Paid Media efforts for LinkedIn’s Small Business initiatives and be an integral member of the centralized digital marketing team, advancing thought leadership on paid media strategies and implementing best practices to drive LinkedIn’s global businesses.
Learn more about the general tasks related to this opportunity below, as well as required skills. This role can be based in San Francisco, Mountain View, New York, or Chicago; hybrid work arrangement may apply as determined by business needs. Responsibilities
Subject matter expert in paid media full-funnel planning and activation for large brands (B2B, SaaS) focused on the Small Business audience across offline and online channels. Influence and collaborate with senior stakeholders (Director+) and drive behavioral change. Brand and performance measurement expertise, including Brand Lift Studies and funnel metrics (Awareness, Consideration, Conversion). Manage and scale large global campaigns with $20M+ annual budgets, consistently exceeding ROI targets. Collaborate across cross-functional global teams in a highly matrixed environment to drive alignment. Leadership & Strategic Stakeholder Management
Serve as the primary point of contact for paid media, communicating project status, priorities, and outcomes to marketing leadership and cross-functional partners. Build and manage strong cross-functional relationships to enhance program effectiveness and drive strategic alignment. Influence decision-making and lead organizational change with compelling business cases. Define and execute holistic media strategies that support Small Business acquisition goals and broader business objectives. Lead strategic discussions and business reviews to ensure cross-organizational alignment and integration of full-funnel paid media campaigns. Identify and implement new solutions or channels to improve resource efficiency and campaign performance. Provide thought leadership on emerging media trends and tactics, inspiring teams to embrace innovation. Paid Media Program Management
Influence and lead full-funnel paid media strategy and execution, serving as a subject matter expert and ensuring alignment across the broader marketing team. Manage agency relationships to drive operational excellence, proactive optimization, creative innovation, and efficient execution. Monitor and analyze campaign performance regularly, delivering actionable insights and optimization recommendations to improve ROI and growth. Oversee budget management and forecasting across all paid channels. Drive continuous improvement through benchmarking, test-and-learn, and cross-functional collaboration. Translate audience insights into platform- and audience-first creative strategies that inform campaign development and media planning. Develop case studies and deploy incrementality tests to validate impact and secure investments for channels with proven ROI. Stay ahead of industry trends and identify emerging technologies and media opportunities. Manage multiple workstreams with clear communication and progress updates to stakeholders. QualificationsBasic Qualifications
9+ years of digital marketing experience across various paid media channels, leading media strategy, A/B testing, scaling and optimizing spend, and driving ROI. 5+ years of experience in Brand paid media (in-house or agency). 5+ years collaborating with creative and media agencies. 5+ years leading large-scale brand media campaigns. 5+ years coordinating workstreams with multiple teams and stakeholders. 5+ years of cross-channel planning experience. Preferred Experience
SMB marketing experience or strategic planning reaching nuanced audiences with multi-channel go-to-market initiatives. Expertise in audience segmentation and targeting. Proven ability to engage with and influence senior stakeholders, aligning marketing strategies with business objectives. Experience navigating matrixed organizations with numerous stakeholders and complex portfolios. Ability to distill complex insights into clear, actionable recommendations for diverse audiences. Ability to influence creative development and research through the lens of media and data. Ability to drive tactical campaign execution, analyze performance, solve complex problems, and deliver results. Strong cross-functional collaboration to align around paid media strategy. Ability to balance multiple priorities and manage complex workstreams while delivering results. Outstanding interpersonal and communication skills, including written and verbal. Strong measurement background; MMM experience a plus. Proactive, resourceful, and self-motivated with a sense of ownership and leadership. Suggested Skills
Paid Media planning and activation Brand Media Full-Funnel Marketing Cross-functional influence and collaboration Verbal and written communications Measurement and insights Compensation & Benefits LinkedIn is committed to fair and equitable compensation practices. Pay range for this role is $149,000 to $233,000. Actual compensation is based on factors including skills, depth of experience, location, and other considerations. Total compensation may include annual bonus, stock, benefits, and other incentive plans. For more information, visit careers.linkedin.com/benefits. Equal Opportunity LinkedIn is an equal opportunity employer. We consider qualified applicants without regard to race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. We provide accommodations for candidates with disabilities upon request at accommodations@linkedin.com. Reasonable accommodations are adjustments to the application or interview process to enable full participation. Examples include documents in alternate formats, accessible locations, service animals, or sign language interpreters. Requests will be acknowledged within three business days.
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Learn more about the general tasks related to this opportunity below, as well as required skills. This role can be based in San Francisco, Mountain View, New York, or Chicago; hybrid work arrangement may apply as determined by business needs. Responsibilities
Subject matter expert in paid media full-funnel planning and activation for large brands (B2B, SaaS) focused on the Small Business audience across offline and online channels. Influence and collaborate with senior stakeholders (Director+) and drive behavioral change. Brand and performance measurement expertise, including Brand Lift Studies and funnel metrics (Awareness, Consideration, Conversion). Manage and scale large global campaigns with $20M+ annual budgets, consistently exceeding ROI targets. Collaborate across cross-functional global teams in a highly matrixed environment to drive alignment. Leadership & Strategic Stakeholder Management
Serve as the primary point of contact for paid media, communicating project status, priorities, and outcomes to marketing leadership and cross-functional partners. Build and manage strong cross-functional relationships to enhance program effectiveness and drive strategic alignment. Influence decision-making and lead organizational change with compelling business cases. Define and execute holistic media strategies that support Small Business acquisition goals and broader business objectives. Lead strategic discussions and business reviews to ensure cross-organizational alignment and integration of full-funnel paid media campaigns. Identify and implement new solutions or channels to improve resource efficiency and campaign performance. Provide thought leadership on emerging media trends and tactics, inspiring teams to embrace innovation. Paid Media Program Management
Influence and lead full-funnel paid media strategy and execution, serving as a subject matter expert and ensuring alignment across the broader marketing team. Manage agency relationships to drive operational excellence, proactive optimization, creative innovation, and efficient execution. Monitor and analyze campaign performance regularly, delivering actionable insights and optimization recommendations to improve ROI and growth. Oversee budget management and forecasting across all paid channels. Drive continuous improvement through benchmarking, test-and-learn, and cross-functional collaboration. Translate audience insights into platform- and audience-first creative strategies that inform campaign development and media planning. Develop case studies and deploy incrementality tests to validate impact and secure investments for channels with proven ROI. Stay ahead of industry trends and identify emerging technologies and media opportunities. Manage multiple workstreams with clear communication and progress updates to stakeholders. QualificationsBasic Qualifications
9+ years of digital marketing experience across various paid media channels, leading media strategy, A/B testing, scaling and optimizing spend, and driving ROI. 5+ years of experience in Brand paid media (in-house or agency). 5+ years collaborating with creative and media agencies. 5+ years leading large-scale brand media campaigns. 5+ years coordinating workstreams with multiple teams and stakeholders. 5+ years of cross-channel planning experience. Preferred Experience
SMB marketing experience or strategic planning reaching nuanced audiences with multi-channel go-to-market initiatives. Expertise in audience segmentation and targeting. Proven ability to engage with and influence senior stakeholders, aligning marketing strategies with business objectives. Experience navigating matrixed organizations with numerous stakeholders and complex portfolios. Ability to distill complex insights into clear, actionable recommendations for diverse audiences. Ability to influence creative development and research through the lens of media and data. Ability to drive tactical campaign execution, analyze performance, solve complex problems, and deliver results. Strong cross-functional collaboration to align around paid media strategy. Ability to balance multiple priorities and manage complex workstreams while delivering results. Outstanding interpersonal and communication skills, including written and verbal. Strong measurement background; MMM experience a plus. Proactive, resourceful, and self-motivated with a sense of ownership and leadership. Suggested Skills
Paid Media planning and activation Brand Media Full-Funnel Marketing Cross-functional influence and collaboration Verbal and written communications Measurement and insights Compensation & Benefits LinkedIn is committed to fair and equitable compensation practices. Pay range for this role is $149,000 to $233,000. Actual compensation is based on factors including skills, depth of experience, location, and other considerations. Total compensation may include annual bonus, stock, benefits, and other incentive plans. For more information, visit careers.linkedin.com/benefits. Equal Opportunity LinkedIn is an equal opportunity employer. We consider qualified applicants without regard to race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. We provide accommodations for candidates with disabilities upon request at accommodations@linkedin.com. Reasonable accommodations are adjustments to the application or interview process to enable full participation. Examples include documents in alternate formats, accessible locations, service animals, or sign language interpreters. Requests will be acknowledged within three business days.
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