Westlake
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Global Marketing Director, Epoxy
role at
Westlake
Apply promptly! A high volume of applicants is expected for the role as detailed below, do not wait to send your CV. The Global Marketing Director, Epoxy will lead the development and execution of strategic marketing initiatives across global markets and customer segments for Westlake Epoxy. This high-impact role will be responsible for shaping market and portfolio strategy, identifying growth opportunities—both organic and inorganic—and strengthening competitive positioning through data-driven insights and strategic analysis. This role requires a proven strategic thinker with deep experience in B2B marketing, market research, M&A strategy, and customer segmentation in an industrial or manufacturing environment. This role will lead a global team of marketing and industry segment professionals to deliver volume growth and margin expansion. This role will collaborate cross-functionally with executive leadership, commercial, product management, and operations teams to ensure strategic vision align with operational capabilities. Key Responsibilities
Strategic Marketing & Segmentation: Lead a global team to implement global strategic marketing plans segmented by industry, region and customer type. Define value propositions and go-to-market strategies tailored to key market segments and customers. Market Research & Analysis: Lead market research efforts to monitor competitive dynamics, customer trends, emerging technologies, and regulatory developments. Use market research to inform product development, application development, and business development objectives. Perform value chain and ecosystem analysis to identify opportunities and threats. Inorganic Growth & M&A Strategy: Develop options for inorganic growth, identify and evaluate inorganic growth opportunities, including joint ventures, partnerships, and acquisitions. Maintain a pipeline of M&A targets and support due diligence and integration planning. Strategic Planning & Business Analysis: Lead the annual business strategy process, coordinate inputs across global regions and functions; assess profitability of customer accounts, distribution channels, and product platforms; develop annual and 5-year plans with regional and global finance inputs. People Leadership: Develop and coach employees, set goals, assess performance, and build a collaborative, adaptable team. Channel Strategy: Identify strategic options to drive profitable growth with channel members; develop tailored strategies for managing medium and small customers, including segmentation, value propositions, pricing, and service models. Competitive Intelligence: Establish a structured process to track competitors’ strategies, pricing, product launches, and acquisitions; translate insights into tactical countermeasures and positioning. Enterprise Risk Management: Develop an ERM matrix for the Epoxy Business Unit; create mitigation strategies in coordination with leadership. Megatrends & Scenario Planning: Identify global megatrends and potential impacts on future business cases; develop growth opportunities and scenarios with corresponding actions. Brand & Portfolio Strategy: Develop global brand positioning and messaging; oversee portfolio lifecycle management, product rationalization, and innovation roadmaps. Sales Enablement: Create tools, training, and content to enhance execution across regions; equip sales teams with competitive positioning and customer insights. Innovation & Voice of Customer (VoC): Lead cross-functional VoC initiatives to inform product development, service offerings, and innovation; collaborate with R&D using a two-in-a-box approach. Sustainability & Circularity Marketing: Integrate sustainability into marketing messaging and collaborate with R&D and regulatory teams to communicate circular economy value. Qualifications & Experience
Bachelor’s degree in Business, Marketing, Engineering, Science or related field; MBA or advanced degree preferred. Minimum of 10–15 years of progressive experience in strategic marketing, business strategy, or commercial leadership roles within industrial products, manufacturing, or B2B sectors. Global perspective and experience working across international markets. Demonstrated financial acumen, with knowledge of financial modeling and business financial statements. Experience with M&A target development, market research, and value chain analysis. Familiarity with enterprise risk frameworks and strategic planning methodologies. Knowledge of sustainability, circularity, and regulatory topics within the chemicals and plastics industry. Ability to synthesize complex information into actionable strategies. Exceptional analytical, leadership, and cross-functional collaboration skills. Strong written and verbal communication, with the ability to influence at all levels of the organization. Preferred Competencies
Proficiency in strategic tools (e.g., SWOT, Porter’s Five Forces, customer lifetime value modeling). Experience in CRM, ERP, or advanced analytics tools (e.g., Power BI, Tableau, Salesforce). Physical Demands While performing the duties of this job, the employee is frequently required to sit; stand; walk; use hands to touch, handle, or feel; reach with hands and arms; and talk or hear. The employee is occasionally required to stoop, kneel, or crouch. The employee must regularly lift and/or move up to 10 pounds. Specific vision abilities required include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus. Work Environment The noise level is usually moderate. Some work may occur in operating units requiring PPE. May involve exposure to outside elements and travel including air or auto travel. Seniority level: Director Employment type: Full-time Job function: Marketing and Sales Industries: Chemical Manufacturing
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Global Marketing Director, Epoxy
role at
Westlake
Apply promptly! A high volume of applicants is expected for the role as detailed below, do not wait to send your CV. The Global Marketing Director, Epoxy will lead the development and execution of strategic marketing initiatives across global markets and customer segments for Westlake Epoxy. This high-impact role will be responsible for shaping market and portfolio strategy, identifying growth opportunities—both organic and inorganic—and strengthening competitive positioning through data-driven insights and strategic analysis. This role requires a proven strategic thinker with deep experience in B2B marketing, market research, M&A strategy, and customer segmentation in an industrial or manufacturing environment. This role will lead a global team of marketing and industry segment professionals to deliver volume growth and margin expansion. This role will collaborate cross-functionally with executive leadership, commercial, product management, and operations teams to ensure strategic vision align with operational capabilities. Key Responsibilities
Strategic Marketing & Segmentation: Lead a global team to implement global strategic marketing plans segmented by industry, region and customer type. Define value propositions and go-to-market strategies tailored to key market segments and customers. Market Research & Analysis: Lead market research efforts to monitor competitive dynamics, customer trends, emerging technologies, and regulatory developments. Use market research to inform product development, application development, and business development objectives. Perform value chain and ecosystem analysis to identify opportunities and threats. Inorganic Growth & M&A Strategy: Develop options for inorganic growth, identify and evaluate inorganic growth opportunities, including joint ventures, partnerships, and acquisitions. Maintain a pipeline of M&A targets and support due diligence and integration planning. Strategic Planning & Business Analysis: Lead the annual business strategy process, coordinate inputs across global regions and functions; assess profitability of customer accounts, distribution channels, and product platforms; develop annual and 5-year plans with regional and global finance inputs. People Leadership: Develop and coach employees, set goals, assess performance, and build a collaborative, adaptable team. Channel Strategy: Identify strategic options to drive profitable growth with channel members; develop tailored strategies for managing medium and small customers, including segmentation, value propositions, pricing, and service models. Competitive Intelligence: Establish a structured process to track competitors’ strategies, pricing, product launches, and acquisitions; translate insights into tactical countermeasures and positioning. Enterprise Risk Management: Develop an ERM matrix for the Epoxy Business Unit; create mitigation strategies in coordination with leadership. Megatrends & Scenario Planning: Identify global megatrends and potential impacts on future business cases; develop growth opportunities and scenarios with corresponding actions. Brand & Portfolio Strategy: Develop global brand positioning and messaging; oversee portfolio lifecycle management, product rationalization, and innovation roadmaps. Sales Enablement: Create tools, training, and content to enhance execution across regions; equip sales teams with competitive positioning and customer insights. Innovation & Voice of Customer (VoC): Lead cross-functional VoC initiatives to inform product development, service offerings, and innovation; collaborate with R&D using a two-in-a-box approach. Sustainability & Circularity Marketing: Integrate sustainability into marketing messaging and collaborate with R&D and regulatory teams to communicate circular economy value. Qualifications & Experience
Bachelor’s degree in Business, Marketing, Engineering, Science or related field; MBA or advanced degree preferred. Minimum of 10–15 years of progressive experience in strategic marketing, business strategy, or commercial leadership roles within industrial products, manufacturing, or B2B sectors. Global perspective and experience working across international markets. Demonstrated financial acumen, with knowledge of financial modeling and business financial statements. Experience with M&A target development, market research, and value chain analysis. Familiarity with enterprise risk frameworks and strategic planning methodologies. Knowledge of sustainability, circularity, and regulatory topics within the chemicals and plastics industry. Ability to synthesize complex information into actionable strategies. Exceptional analytical, leadership, and cross-functional collaboration skills. Strong written and verbal communication, with the ability to influence at all levels of the organization. Preferred Competencies
Proficiency in strategic tools (e.g., SWOT, Porter’s Five Forces, customer lifetime value modeling). Experience in CRM, ERP, or advanced analytics tools (e.g., Power BI, Tableau, Salesforce). Physical Demands While performing the duties of this job, the employee is frequently required to sit; stand; walk; use hands to touch, handle, or feel; reach with hands and arms; and talk or hear. The employee is occasionally required to stoop, kneel, or crouch. The employee must regularly lift and/or move up to 10 pounds. Specific vision abilities required include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus. Work Environment The noise level is usually moderate. Some work may occur in operating units requiring PPE. May involve exposure to outside elements and travel including air or auto travel. Seniority level: Director Employment type: Full-time Job function: Marketing and Sales Industries: Chemical Manufacturing
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