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Prosperity Life Group

Marketing Cloud Specialist

Prosperity Life Group, Austin, Texas, us, 78716

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Posted Tuesday, August 19, 2025 at 5:00 AM About the Role We are looking for a skilled Marketing Cloud Specialist with a strong background in web design to join our marketing team. The ideal candidate will be responsible for creating, deploying, and optimizing marketing campaigns using Salesforce Marketing Cloud while also contributing to website design, UX/UI improvements, and front-end development projects. Key Responsibilities Design, build, and execute email marketing campaigns using Marketing Cloud (Email Studio, Journey Builder, Automation Studio, etc.) Manage and execute multi-channel marketing campaigns using Salesforce Marketing Cloud, including email marketing, customer journeys, segmentation, and reporting Collaborate with the creative team to design responsive email templates and landing pages Maintain and update subscriber data, including segmentation, data extensions, and imports Monitor email sends, deliverability, and engagement analytics; provide performance reports Collaborate with marketing, sales, and IT teams to gather requirements and support campaign execution Troubleshoot issues within the platform and support users in resolving technical problems Ensure proper data integration between Marketing Cloud and CRM systems Monitor, test, and analyze performance metrics to improve future campaigns Maintain brand consistency across all digital channels Collaborate with the web development team to implement web-based marketing initiatives, A/B testing, and personalization strategies Stay current on Marketing Cloud updates, email marketing best practices, and web design trends Required Skills and Qualifications 1-2 years of experience working with Salesforce Marketing Cloud (or similar platforms like Adobe Campaign, HubSpot, etc.) Knowledge of email best practices (CAN-SPAM compliance, responsive design, A/B testing) Understanding of compliance and regulatory requirements in insurance marketing Experience with responsive web design and mobile-first development Understanding of email deliverability, and email testing tools Familiarity with web analytics tools (e.g., Google Analytics) and A/B testing Strong attention to detail and a creative mindset Ability to manage multiple projects with attention to detail and deadlines Excellent communication and project management skills Preferred Qualifications Salesforce Marketing Cloud Email Specialist certification (or willingness to obtain within 6 months) Familiarity with AMPscript and/or SQL for segmentation and personalization Experience working with CMS platforms (e.g., WordPress, Sitecore) Basic graphic design skills (Adobe Photoshop, Figma, Sketch, etc.) Understanding of SEO and CRO best practices Proficiency in HTML and CSS, Java Script

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