PWS
Chief Marketing & Experience Officer
Role overview : This is a strategic leadership role responsible for earned revenue strategy, experiential brand, and audience engagement across Roundabout Theatre Company. The Chief Marketing & Experience Officer reports to the Managing Director and works with the Artistic Director, leading a senior team to unite subscription, ticketing, loyalty, partner services, and new products with a unified brand and communications approach that powers media relations, marketing, audience services, and digital engagement. The leader will elevate the full lifecycle of engagement from first click to lasting loyalty, leveraging data, storytelling, and cross-functional collaboration to drive strategic decisions and sustain growth. About Roundabout Theatre Company
Roundabout celebrates theatre by spotlighting classics, cultivating new works, and educating minds for the future. Since 1965, Roundabout is one of the nation’s largest not-for-profit theatre companies, owning multiple Broadway venues. With a $58 million annual operating budget, Roundabout produces plays and musicals across three Broadway and two Off-Broadway stages. Its productions have earned Tony, Drama Desk, and Obie Awards. Roundabout also leads arts education and community engagement, serving over 24,000 students and educators annually. Following a period of transition, the company will welcome a co-leadership model in 2026. This marks an inflection point to advance a collaborative culture and deepen Roundabout’s brand as a vital cultural institution. Job Description
The Chief Marketing & Experience Officer leads Roundabout Theatre Company's strategy for earned revenue generation and experiential brand strategy. This leader unites cross-functional teams to shape how Roundabout grows, connects, and delivers value to audiences. The Chief Marketing & Experience Officer will report to the Managing Director and collaborate with the Artistic Director. They will oversee and support a senior team, including Director, Culture & Engagement for Audiences; Director, Criterion Ticketing; Director, Marketing; and the press partner (Polk & Co). They will collaborate with senior staff to achieve organizational goals. Leadership Set the strategic vision and lead the marketing, communications, and audience services teams to meet Roundabout’s business goals Oversee activation of all owned, earned, and paid channels, including digital and social media, CRM, email marketing, press/communications, call center, box offices, and more Lead and mentor a team of three senior-level direct reports, and support external press, creative and advertising partners Foster a culture of empowerment and cohesion, ensuring proactive communication and strategic alignment across teams Stay abreast of industry trends and cultural movements and thoughtfully initiate forward-looking change Ensure Roundabout delivers on its commitment to building an American theatre that thrives on diversity and makes its shows welcoming and accessible to all Seize momentum of recent changes to catalyze organizational innovation Revenue Generation Meet annual ticketing revenue expectation of $21 million (and growing) through subscriptions, single tickets, rentals and ticketing services, and other activities Lead progressive reinvention of Roundabout’s business model, rebuilding subscriptions while developing new products in response to changing consumer preferences and market gaps Collaborate with the senior leadership team on budgeting and forecasting, including data-rooted revenue projections and identification of new revenue streams Support the Director of Criterion Ticketing in growing technology infrastructure offerings that drive revenue across a network of cultural partners Develop an executable sales strategy across product lines within Marketing & Communications Strategy Provide partnership to the Director of Marketing, who leads teams responsible for email marketing, social media, content production, creative services, advertising, and promotions Support the Director of Marketing in delivering production-level campaigns that evolve to meet business objectives Communicate the mission and activities of Roundabout Theatre Company in bold, creative, and inclusive ways to capture market share in the attention economy Influence institutional-level internal communications, working with executive leadership and HR to identify messaging opportunities Strengthen institutional storytelling through effective resourcing and collaboration Oversee the media relations function and ensure visibility across legacy and new media Provide partnership to the Director of Criterion Ticketing, who leads teams responsible for business applications, analytics, CRM administration, and web development Guide prioritization of technology enhancements and resourcing decisions that support revenue growth, audience engagement, and organizational efficiency Leverage Roundabout’s data to uncover insights and drive real-time, high-impact decisions Audience Engagement & Growth Provide strategic oversight and advocacy in support of audience services, ensuring a welcoming, inclusive experience across box offices, call centers, and front-line staff Guide audience development and engagement strategies in partnership with Education & Community Partnerships, General Management, and Artistic teams Foster consistent messaging and experiential design across touchpoints to position the institution as a home for cultural conversation and connection Collaborate with the Artistic department to connect audience motivations and growth opportunities to season planning Collaborate with the Chief Advancement Officer to identify opportunities to deepen audience affinity and grow contributed revenue through engagement pathways Desired Skills & Qualifications 10+ years of senior marketing leadership in the arts or live entertainment industry Strong understanding of the nonprofit theatre landscape as well as commercial theatre in New York City Track record of meeting revenue targets through performance marketing, revenue management, and product innovation Demonstrated experience developing strategic brand positioning that advances institutional identity, visibility, and impact Ability to navigate a complex, cross-functional environment with diplomacy and good humor Ability to galvanize internal and external stakeholders toward a shared vision Proven experience building and leading high-performing teams with an inclusive approach Compensation Competitive compensation and benefits package, with a salary range between $225,000 - $250,000 Benefits include medical plan with an HSA, dental, vision, 401k with 5% employer contribution, LTD, and life insurance Up to 26 days of paid time off In-person requirement at Roundabout’s New York City offices at least 3 days a week (hybrid schedule with 3 in-person, 2 remote when schedules allow) Application Instructions The search is conducted by Tom O’Connor Consulting Group. To apply, visit the online application and submit your materials. Your cover letter should include any training or experience relevant to the job profile, why you consider yourself a good fit, and anything else you’d like us to know. Applications will be accepted until the role is filled. Priority consideration advised by September 15, 2025. Interviews may begin at any time. No phone calls, please. We encourage diverse candidates and acknowledge the value of broad workplace experiences and backgrounds. J-18808-Ljbffr
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Role overview : This is a strategic leadership role responsible for earned revenue strategy, experiential brand, and audience engagement across Roundabout Theatre Company. The Chief Marketing & Experience Officer reports to the Managing Director and works with the Artistic Director, leading a senior team to unite subscription, ticketing, loyalty, partner services, and new products with a unified brand and communications approach that powers media relations, marketing, audience services, and digital engagement. The leader will elevate the full lifecycle of engagement from first click to lasting loyalty, leveraging data, storytelling, and cross-functional collaboration to drive strategic decisions and sustain growth. About Roundabout Theatre Company
Roundabout celebrates theatre by spotlighting classics, cultivating new works, and educating minds for the future. Since 1965, Roundabout is one of the nation’s largest not-for-profit theatre companies, owning multiple Broadway venues. With a $58 million annual operating budget, Roundabout produces plays and musicals across three Broadway and two Off-Broadway stages. Its productions have earned Tony, Drama Desk, and Obie Awards. Roundabout also leads arts education and community engagement, serving over 24,000 students and educators annually. Following a period of transition, the company will welcome a co-leadership model in 2026. This marks an inflection point to advance a collaborative culture and deepen Roundabout’s brand as a vital cultural institution. Job Description
The Chief Marketing & Experience Officer leads Roundabout Theatre Company's strategy for earned revenue generation and experiential brand strategy. This leader unites cross-functional teams to shape how Roundabout grows, connects, and delivers value to audiences. The Chief Marketing & Experience Officer will report to the Managing Director and collaborate with the Artistic Director. They will oversee and support a senior team, including Director, Culture & Engagement for Audiences; Director, Criterion Ticketing; Director, Marketing; and the press partner (Polk & Co). They will collaborate with senior staff to achieve organizational goals. Leadership Set the strategic vision and lead the marketing, communications, and audience services teams to meet Roundabout’s business goals Oversee activation of all owned, earned, and paid channels, including digital and social media, CRM, email marketing, press/communications, call center, box offices, and more Lead and mentor a team of three senior-level direct reports, and support external press, creative and advertising partners Foster a culture of empowerment and cohesion, ensuring proactive communication and strategic alignment across teams Stay abreast of industry trends and cultural movements and thoughtfully initiate forward-looking change Ensure Roundabout delivers on its commitment to building an American theatre that thrives on diversity and makes its shows welcoming and accessible to all Seize momentum of recent changes to catalyze organizational innovation Revenue Generation Meet annual ticketing revenue expectation of $21 million (and growing) through subscriptions, single tickets, rentals and ticketing services, and other activities Lead progressive reinvention of Roundabout’s business model, rebuilding subscriptions while developing new products in response to changing consumer preferences and market gaps Collaborate with the senior leadership team on budgeting and forecasting, including data-rooted revenue projections and identification of new revenue streams Support the Director of Criterion Ticketing in growing technology infrastructure offerings that drive revenue across a network of cultural partners Develop an executable sales strategy across product lines within Marketing & Communications Strategy Provide partnership to the Director of Marketing, who leads teams responsible for email marketing, social media, content production, creative services, advertising, and promotions Support the Director of Marketing in delivering production-level campaigns that evolve to meet business objectives Communicate the mission and activities of Roundabout Theatre Company in bold, creative, and inclusive ways to capture market share in the attention economy Influence institutional-level internal communications, working with executive leadership and HR to identify messaging opportunities Strengthen institutional storytelling through effective resourcing and collaboration Oversee the media relations function and ensure visibility across legacy and new media Provide partnership to the Director of Criterion Ticketing, who leads teams responsible for business applications, analytics, CRM administration, and web development Guide prioritization of technology enhancements and resourcing decisions that support revenue growth, audience engagement, and organizational efficiency Leverage Roundabout’s data to uncover insights and drive real-time, high-impact decisions Audience Engagement & Growth Provide strategic oversight and advocacy in support of audience services, ensuring a welcoming, inclusive experience across box offices, call centers, and front-line staff Guide audience development and engagement strategies in partnership with Education & Community Partnerships, General Management, and Artistic teams Foster consistent messaging and experiential design across touchpoints to position the institution as a home for cultural conversation and connection Collaborate with the Artistic department to connect audience motivations and growth opportunities to season planning Collaborate with the Chief Advancement Officer to identify opportunities to deepen audience affinity and grow contributed revenue through engagement pathways Desired Skills & Qualifications 10+ years of senior marketing leadership in the arts or live entertainment industry Strong understanding of the nonprofit theatre landscape as well as commercial theatre in New York City Track record of meeting revenue targets through performance marketing, revenue management, and product innovation Demonstrated experience developing strategic brand positioning that advances institutional identity, visibility, and impact Ability to navigate a complex, cross-functional environment with diplomacy and good humor Ability to galvanize internal and external stakeholders toward a shared vision Proven experience building and leading high-performing teams with an inclusive approach Compensation Competitive compensation and benefits package, with a salary range between $225,000 - $250,000 Benefits include medical plan with an HSA, dental, vision, 401k with 5% employer contribution, LTD, and life insurance Up to 26 days of paid time off In-person requirement at Roundabout’s New York City offices at least 3 days a week (hybrid schedule with 3 in-person, 2 remote when schedules allow) Application Instructions The search is conducted by Tom O’Connor Consulting Group. To apply, visit the online application and submit your materials. Your cover letter should include any training or experience relevant to the job profile, why you consider yourself a good fit, and anything else you’d like us to know. Applications will be accepted until the role is filled. Priority consideration advised by September 15, 2025. Interviews may begin at any time. No phone calls, please. We encourage diverse candidates and acknowledge the value of broad workplace experiences and backgrounds. J-18808-Ljbffr
#J-18808-Ljbffr