Brand Marketing Manager Job at FOCUS Brands in Atlanta

Overview The Brand Marketing Manager participates in the development of the brand's marketing objectives to support overall brand strategy. This position leads national promotions, local store marketing, media channels, data analysis, in-store activations, and delivery of the overall marketing calendar. Drives the development of the brands marketing initiatives to support overall brand strategy. Qualifications Education Bachelor's Degree Marketing, public relations, communications, business, advertising, or other related field of study Pref Work Experience Experience leveraging primary research, data and consumer insights into actionable business initiatives. 4+ years of experience in marketing, business administration, sales, or related field 4+ years of experience in developing and executing marketing plans and programs Franchisee, restaurant, hospitality food, or beverage experience Pref Skills and Abilities Working knowledge of developing and executing marketing plans and programs across multiple platforms Ability to analytically / statistically evaluate traditional and interactive media, marketing effectiveness, overall sales, and competitive trends. Ability to create program goals, messaging, communication, and overall event plans #J-18808-Ljbffr