Marketing Manager Job at Integrity House in Newark

Overview

Are you searching for a fulfilling place to develop your career and make an impact? Join Integrity House, New Jersey’s oldest active nonprofit provider of compassionate care for individuals and families experiencing addiction and mental health conditions. We’ve been a trusted source in our field since our founding in 1968, and our goal has remained constant: to provide our clients with comprehensive, whole-person care options under one unified system of care. Integrity House operates 16 licensed treatment programs across New Jersey as well as community outreach and prevention programs, and serves over 3,000 individuals every year.

Integrity House seeks a Marketing Manager to lead marketing and communications activities that promote Integrity House’s programs and services, attract and convert audiences, and sustain Integrity House’s position as a leading provider of comprehensive, whole-person care. Reporting to the Senior Director of Development and Strategy, the Marketing Manager is an experienced project manager with the capability to effectively manage and complete projects by established deadlines and grow Integrity House’s marketing function.

Primary Duties and Responsibilities

Marketing & Communications Strategy

• Develop and plan marketing and communications strategies to promote Integrity House services, programs, and fundraising campaigns across multiple channels, including social media, email, print and digital advertising, and public relations.
• Analyze market trends, competitor strategies, and audience demographics to identify opportunities for growth and inform marketing strategies and campaigns.
• Research and identify strategic alliance opportunities including referral sources.
• Stay updated on industry trends, best practices, and emerging technologies in healthcare marketing to drive continuous improvement in marketing strategies and tactics.

Digital Marketing Management

• Lead all aspects of digital marketing, including service marketing, SEO activities, digital advertising, social media marketing, and reputation management across search platforms.
• Maintain Integrity House website, which includes timely content updates and trouble-shooting with support from website maintenance vendor.
• Collaborate with Development staff to develop and execute digital fundraising campaigns and promote events.
• Manage relationships with external vendors, agencies, and partners, including graphic designers, printers, advertising agencies, and media outlets, to efficiently and effectively execute marketing campaigns and initiatives.
• Maintain inventory of marketing collateral/swag for staff engagement, recruitment, and external relations.

Content Creation & Brand Management

• Create engaging and impactful content for various materials and purposes, including, but not limited to annual reports, blog posts, social media posts, email newsletters, brochures, and promotional materials.
• Ensure brand integrity across all messages and visual assets.
• Develop a system for the collection of testimonials from clients and referral sources.

Public Relations & External Affairs

• Collaborate with team members and PR firm on PR and brand development activities.
• Coordinate stakeholder visits and external affairs when needed.

Performance Measurement & Analytics

• Monitor and analyze key performance indicators (KPIs) and analyze metrics to measure the effectiveness of marketing activities and campaigns.
• Provide actionable insights and regular reports to optimize performance and inform future strategies.

Preferred Qualifications for a Marketing Manager

• Bachelor’s degree in Marketing, Communications, English Literature, or a related field, required.
• Minimum of three (3) years’ experience in marketing and/or communications. Nonprofit experience preferred.
• Proven experience in developing and executing successful marketing strategies and campaigns.
• Demonstrated ability to manage multiple projects and achieve required deliverables by established deadlines.
• Exceptional writing and communication skills with the ability to engage diverse audiences.
• Strong knowledge of digital marketing tools and platforms, SEO, and content creation.
• Strong eye for visuals and graphic design experience through Adobe Illustrator, Adobe InDesign, and/or Canva.
• Experience with WordPress content management system.
• Team player excited to collaborate with team members and other staff, external vendors, and community partners to achieve marketing objectives.
• Knowledge of substance use disorder treatment, mental health treatment, recovery, and/or community health programs preferred.

To apply, please submit your resume and a link to your marketing portfolio. While not required, a cover letter is encouraged.

Work Schedule: Monday through Friday 9am-5pm, flexibility required based on business need

Why Work for Integrity?

We believe that work is more than a place you go every day. It is about being inspired and motivated to achieve extraordinary things. We believe that workplace diversity and the inclusion of a variety of views, perspectives, and backgrounds are integral parts of our company’s success and provides you with the best co-workers you could ask for. Our employee benefits play an important role in making Integrity a great place to work.

Our Exceptional Full-Time Benefits Package Includes:

• Low Cost and Generous Medical and Prescription Coverage (ask us for our benefits summary, we are proud of it!)
• Employer Paid Vision
• Employer Paid Life and AD&D
• Employer Paid Long Term Disability
• Employer Paid Health Reimbursement Account
• Generous Vacation, Sick, Personal and Holiday Time
• 403(b) Plan with a Dollar for Dollar Match up to 3% of Compensation
• Employee Assistance Plan
• Flexible Spending Account
• Tuition Reimbursement – up to $4,000 annual
• Recognition Rewards
• Professional Development Assistance

Who We Are

Integrity House is New Jersey’s oldest provider of comprehensive substance use and mental health services. We’ve been a trusted source in our field since our founding in 1968, and our goal has remained constant: to help individuals and families experiencing addiction and mental health conditions measurably improve their health and overall quality of life. Integrity House operates a broad network of services that includes a full suite of treatment options for substance use disorder; mental health services; gambling addiction services; physical health services; education and employment readiness support; care coordination; creative arts therapy; supportive housing; recovery programs; and community outreach services. Integrity is accredited from by the Commission on Accreditation of Rehabilitation Facilities (CARF), an independent, nonprofit accreditor of health and human services, at its highest level, and was voted one of America’s Best Addiction Treatment Centers. Annually, Integrity House serves over 7,000 New Jersey residents through its treatment and outreach programs.

Apply today! Be part of an amazing interdisciplinary team committed to rebuilding lives, families and communities.