Marketing Manager - Breast Job at Veracyte, Inc. in San Diego

Overview

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Veracyte offers exciting career opportunities to join a pioneering team transforming cancer care for patients worldwide. This role reflects the Veracyte way—working together guided by our values to provide clinicians with insights for patient care decisions.

Our Values

• We Seek A Better Way: We innovate boldly, learn from setbacks, and are resilient in transforming cancer care
• We Make It Happen: We act with urgency, commit to quality, and bring energy to our work
• We Are Stronger Together: We collaborate openly, seek to understand, and celebrate our wins
• We Care Deeply: We embrace differences, do the right thing, and encourage each other

The Position

Veracyte is seeking a Marketing Manager for the Prosigna Breast Cancer Assay, a genomic test designed to aid in treatment decisions for patients with breast cancer. The Marketing Manager will help drive global growth in Prosigna and the breast cancer product portfolio by developing a multi-channel marketing plan, creating messaging and collateral, and collaborating with field teams to enable sales growth. The ideal candidate will have experience with product marketing and brand development, gathering voice of customer feedback, product positioning, and digital marketing strategies.

Essential Duties and Responsibilities

Essential duties include the following; other duties may be assigned.

• Execute marketing operations for all aspects of marketing
• Lead the development of global and US-specific marketing materials
• Lead and support the development of content for digital marketing activities, including the website and social media, in collaboration with the corporate marketing team
• Lead conference planning and execution in collaboration with the corporate marketing team
• Budget management

Closely Partner With Sales To

• Develop and ensure that breast cancer messaging, sales tools, and other collateral are continuously relevant and accurate
• Create new marketing collateral and sales training, as needed
• Keep a pulse on market developments and refine strategy, selling direction and tactics as necessary
• Distill customer feedback into actionable marketing-related solutions

Execute assigned aspects of ongoing commercial initiatives to drive revenue growth.

Conduct qualitative and quantitative voice of customer research, market assessment, competitive analysis, as necessary to support product sales growth and product improvement.

Build relationships with key physicians to build domain expertise and strategic insights.

Who You Are

You are a highly motivated, results-driven individual with entrepreneurial drive and a track record of success in marketing. You have a strong sense of accountability and ownership of the product from strategy to execution.

Additional Qualifications Include

• Bachelor’s degree in science required
• 5+ years combined experience in marketing/sales preferred
• Experience with LDT and IVD marketing
• Experience working cross-functionally
• Excellent attention to detail
• Excellent presentation, written, verbal communication, and interpersonal skills
• Excellent analytical and technical skills
• Adaptability to changes and challenges
• Tenacity and drive to make an impact
• Team player with demonstrated collaboration

Location

This role can be remote in the US. Minimum of 25% travel is expected. Travel to San Diego, San Francisco, and European offices, along with US and EU customer visits and conference attendance, is expected.

Pay range: $125,000—$148,000 USD

What We Can Offer You

Veracyte offers competitive compensation and benefits and is committed to fostering an inclusive workforce. We are recognized as a 2024 Certified Great Place to Work in the US and Israel.

About Veracyte

Veracyte (Nasdaq: VCYT) is a global genomic diagnostics company improving patient care through genomic tests that inform diagnosis and treatment decisions. The company’s tests cover lung, breast, thyroid, prostate, bladder cancers, and idiopathic pulmonary fibrosis, with others in development. Veracyte is based in South San Francisco, California. For more information, visit www.veracyte.com.

Veracyte, Inc. is an Equal Opportunity Employer and will consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status or disability status. We participate in E-Verify. View our CCPA Disclosure Notice.

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