J.M. Huber Corporation is hiring: Integrated Marketing Manager in Charlotte

Overview

Integrated Marketing Manager at J.M. Huber Corporation (HEW division). Reports to the Senior Director of Marketing Communications and will play a key role in delivering industry leading brand experiences and building world-class brands, working with our content marketing manager and channel marketing manager to develop consistent, integrated plans for all brands and all channels.

Principal Duties & Responsibilities

• Lead the marketing communications strategic planning process, developing integrated marketing strategies and priorities in partnership with brand teams.
• Develop, execute, and manage comprehensive multi-channel marketing campaigns, including campaign and creative development, paid media, and automated marketing; ensure seamless execution from planning through completion aligned with goals to drive repeatable, scalable results while meeting deadlines and campaign objectives.
• Manage a team consisting of media specialist, automated marketing specialist, graphic designers and copywriter.
• Create and implement audience-focused messaging based on product and solution differentiators, audience personas, and buyer’s journey for target segments.
• Understand and articulate the key brand message for product lines and service offerings.
• Lead the development of marketing materials such as campaign assets, web content, social media, email marketing, video, third party advertising, earned media, and sales enablement resources.
• Analyze and measure marketing program performance, communicate results, and drive continuous improvement.
• Develop campaign KPIs and tactics consistent with brand positioning and audience target; ensure consistent brand expression while delivering against brand, financial and business objectives.
• Directly manage marketing communications budget and collaborate with product team to manage activities for each brand budget; support brand budget management with recommendations on allocation.
• Serve as a brand steward by planning and driving strategies to strengthen brand position.
• Identify, evaluate, and recommend marketing opportunities aligned with product management objectives.
• Steer and coordinate cross-functional projects with Industry, Product Management, and Customer Experience teams as appropriate.
• Foster collaborative, integrated working relationships across key team members to achieve business objectives and growth.
• Serve as a liaison with agency and cross-functional partners to translate marketing strategies into annual plans.

Key Competencies, Motivators & Requirements

• A bachelor’s degree (BS or BA) in a relevant field and/or relevant experience.
• Ability to manage a team while leading and executing projects.
• Solid understanding of integrated marketing, brand management, communications, media relations, product management, and sales enablement.

Huber Engineered Woods is an Equal Opportunity Employer and does not discriminate on the basis of race, religion, color, sex, sexual orientation, gender identity, age, protected veteran status, non-disqualifying physical or mental disability, national origin, genetic information, or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.