Manager, Marketing Capabilities Job at Keurig Dr Pepper in Frisco

Overview

At Keurig Dr Pepper (KDP) the consumer is at the heart of everything we do. The Marketing Capabilities Manager analyzes, develops and implements the annual Capabilities plan; executing the plan with excellence by onboarding all Marketing new hires, leading culture-building initiatives, and leading the internship program, and raising the functional-specific capabilities of the KDP Marketing organization. This role reports into the Senior Manager, Portfolio Initiatives. The ideal candidate will bring 5+ years of progressive marketing or brand experience and a self-starter leadership style that fuses inspiration with a passion for making a difference. This role is based at the KDP Frisco, TX office with some travel required during high periods of recruitment.

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Key Responsibilities

• Deploy a general manager mindset to lead intern recruiting efforts, the MBA Marketing internship program, onboarding initiatives, and Marketing training and development.
• Lead the development and execution of key learning strategies to build capabilities and sustain a team of high performers.
• Lead the evolution of digital capabilities across Marketing by building digital competencies quickly to stay current on industry trends.
• Help support Marketing onboarding initiatives to get team members up to speed and working quickly towards key objectives.
• Help drive team engagement by supporting the rollout of culture charter initiatives.
• Help drive and maintain the unique KDP culture; own your personal development to grow in the organization.
• Inspire others to take action through authentic leadership, passion, and a commitment to winning.

• Lead Intern Recruiting Efforts, specifically the MBA Marketing Internship
  • Lead overall strategic direction of the MBA Marketing Internship program.
  • Identify robust recruiting strategy and approach; identify target schools, organize engagement sessions, and lead application assessment.
  • Build relationships with advisors and MBA students; translate insights into actionable recruiting plans.
  • Lead participation in early engagement opportunities and identify and recruit top MBA-level talent: screen applications, review resumes, evaluate HireVue, facilitate two rounds of interviews, and extend offers.
  • Develop an engaging and robust 10-week summer internship program; partner with Brand to develop projects, assign projects, lead onboarding, provide updates to leads and Marketing Leadership, coach interns as needed, and extend final offers.

• Deliver Innovative Training Curriculum That Drives Action
  • Lead the design, development, implementation and evaluation of internal KDP Marketing learning and development programs that support organizational objectives.
  • Adapt and customize curricula to meet team needs; lead ongoing training initiatives for the Marketing team.
  • Drive organizational and customer engagement, alignment and excitement for the training curriculum.

• Execute the Marketing Capabilities Breakthrough Strategy with Excellence
  • Develop strong commercial knowledge and business acumen to support annual Capabilities strategy planning.
  • Encourage organizational and customer engagement, alignment and excitement for annual plans.

• Encourage Organizational Excitement and Drive Engagement Through Communication Strategy & Messaging
  • Be the steward of the KDP brand and ensure candidate-facing and on-campus communication, onboarding, culture and training initiatives align with the overall Marketing Capabilities strategy.
  • Drive accountability, participation and engagement across the KDP Marketing team to sustain behavior change and skill implementation.
  • Use entrepreneurial thinking to find new and better ways to accomplish goals.

• Measure Success
  • Lead post-launch analyses for Marketing Capabilities initiatives; create metrics to measure success and guide adjustments to deliver against growth agenda (surveys, focus groups, roundtable discussions, etc.).
  • Own and manage portions of the Marketing Capabilities budget with external and internal partners, including finance to deliver on target.
  • Set high performance standards, measure for success, and adjust plans to deliver against growth agenda.

Requirements

• Bachelor’s degree with a minimum of 3–5 years of experience in Marketing or related field.

• Strong project management skills, and written and verbal communication skills.

• CPG/Beverage experience from a Fortune 500 CPG corporation is a plus.

• Experience with campus recruiting and/or leading team training and development is a plus.