Encompass Health is hiring: Regional Marketing Manager in Birmingham

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Overview

Encompass Health is the leader in the inpatient rehabilitation industry, a team that collaborates to provide high-quality, compassionate, individualized care for patients, helping them achieve their goals during their rehabilitation journey.

Position Purpose

The Regional Marketing Manager (RMM) supports the Marketing Services Department priorities by serving as a marketing and communications strategist for their region. The RMM works with a variety of individuals to understand the operational and financial goals in their region and develops a clear understanding of the key success indicators. The RMM collaborates with customer intelligence to understand target audiences and competitive analysis for their region. The RMM develops and implements marketing strategies to help support the region\'s operational and financial goals and creates an annual strategic marketing plan with a roadmap to success. The RMM evaluates requests outside the strategic plan and may shift and execute new plans as needed. The RMM works with other Marketing Services team members (internal/external communications, project management, print services, digital marketing and graphic design) to execute projects and ensures marketing and branding within their region aligns with brand standards and Marketing Services priorities.

Responsibilities & Tasks

• Partners with regional and hospital business development teams to determine marketing strategy.
• Works with marketing and digital agencies for campaign development.
• Collaborates with customer and marketing intelligence on stakeholder research and individual marketing profiles.
• Sources and contributes story ideas aligned with the department\'s content strategy.
• Develops campaign themes and content for campaigns. Works with other RMMs and graphic designers to finalize campaign materials including traditional and digital ads, marketing materials, and television and radio concepts.
• Performs quality assurance on all materials for the assigned region.
• Edits content using branding voice and AP Style.
• Collaborates with all Marketing Services team members on projects.
• Works with the digital marketing team to assist with social media, online reviews, email marketing, search marketing and other opportunities.
• Responds to and tracks feedback via email hotline inquiries.
• Performs special marketing projects as requested.
• This position must sit at our Home Office in Birmingham, AL.

Qualifications

Minimum Qualifications

• Bachelor\'s degree in marketing, business, mass communications, advertising, public relations or journalism required.
• Master\'s degree preferred.
• 5+ years of direct experience in a marketing/communications role.
• Experience in healthcare marketing/communications preferred.
• Experience with national or large geographic footprints preferred.

A Little About Us

We\'re confident you\'ll see the difference the moment you join our team. Working at Encompass Health means working with a growing national inpatient rehabilitation leader. We\'re proud of our career growth opportunities and how our team members work together for the greater good of our patients. We\'ve been named one of the World\'s Most Admired Companies and a Fortune 100 Best Companies to Work For Award, among others.

Our Benefits Start Day One

• Affordable medical, dental and vision plans for full-time and part-time employees and their families.
• Generous paid time off that accrues over time.
• Tuition reimbursement and continuing education opportunities.
• Company-matching 401(k) and employee stock purchase plans.
• Flexible spending and health savings accounts.
• A community of people who love what they do.