Varsity Brands is hiring: Email Marketing Manager in Memphis

Overview

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VARSITY SPIRIT, A VARSITY BRANDS COMPANY - THE DRIVING FORCE IN SPIRIT ACROSS CHEER, DANCE, BAND AND YEARBOOK. Varsity Spirit is a global leader in apparel innovation, camps, clinics, competitions and yearbook services, with 5,000+ employees dedicated to celebrating school spirit and impacting more than a million athletes each year.

WORK TYPE: Hybrid

LOCATION DETAILS: Memphis, TN or Dallas, TX

TRAVEL REQUIREMENT: Travel requirements are limited; some out-of-area and overnight travel may be expected to meet business objectives or gain familiarity with business units.

How You Will Make An Impact

Varsity Spirit is looking for an Email Marketing Manager to join our team in Memphis, TN or Dallas, TX. The role leads the overall strategy, execution, and performance analysis of B2B email and SMS campaigns and supports select DTC initiatives. This role includes the creation and implementation of Salesforce Marketing Cloud business units for new workstreams and will manage, at a minimum, 5 campaign workflows to meet the needs of the individual apparel brands. The position focuses on establishing insights and metrics to proactively improve campaigns and identify opportunities for new email and SMS communications.

Responsibilities

• Develop and execute email marketing and SMS campaigns to engage and nurture our audience across multiple business units and brands.
• Develop campaign briefs outlining timing, audience and segmentation, A/B and multivariate testing, creative direction, copy, KPIs.
• Manage creation and optimization of automated campaigns, including drip campaigns, lead nurturing sequences, and triggered responses.
• Collaborate with sales teams to create campaign calendars that prioritize business initiatives.
• Create engaging and persuasive email copy.
• Create, maintain, and optimize lead forms.

Campaign Optimization

• Partner with Marketing Technology team and stakeholders to implement Salesforce Marketing Cloud for new business units.
• Utilize dynamic content and personalization to enhance engagement.
• Implement segmentation and personalization strategies to improve email effectiveness and generate more qualified leads.
• Conduct A/B and multivariate testing to optimize performance.

Performance Analysis

• Monitor and analyze marketing performance metrics and continuously improve campaigns based on results.
• Use data insights to drive decisions and recommend improvements.
• Identify trends and best practices from other brands and internal teams for innovative ideas.

Qualifications

Knowledge/Skills/Abilities

• Ability to report on campaign success and provide strategic recommendations to increase KPIs.
• Excellent copywriting skills.
• Knowledge of Marketing Cloud, Google Analytics, CRM systems (e.g., Salesforce).
• Well-organized and detail-oriented with the ability to coordinate multiple tasks in a fast-paced environment.
• Strong cross-functional communication and collaboration skills.
• Creativity, passion, integrity, and energy.

Education/Experience

• Bachelor’s degree in marketing, communications, or related field
• Minimum of 5 years of marketing or communications experience
• Email marketing experience (Marketing Cloud, Klaviyo, MailChimp, or other ESP)
• Experience marketing to large B2B audiences preferred
• Background in fashion, cheerleading, dance, or band preferred
• Salesforce Email Marketer Certified a plus

Benefits

We are committed to offering comprehensive benefits for eligible roles, including:

• Comprehensive health care benefits
• HSA/FSA options
• Wellbeing program
• 401(k) with company matching
• Company-paid life, AD&D, and short-term disability
• Generous time off and paid holidays
• Varsity Brands Ownership Program
• Employee Resource Groups
• St. Jude partnership and volunteer opportunities
• Employee perks including discounts on apparel and equipment

Varsity Brands companies are equal opportunity employers. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, gender, sexual orientation, gender identity, veteran’s status, age or disability.

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Marketing and Sales

Industries: Executive Offices