Lifecycle Marketing Manager Job at Self Financial, Inc. in Austin

Overview

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Self Financial is a venture-backed, high-growth FinTech company with a mission to increase economic inclusion and financial resilience by empowering people to build credit and build savings. We are looking for people who share our passion and are driven to tackle challenges, find solutions and make the financial space better for the communities we serve. We celebrate diversity and are committed to creating an inclusive environment for all employees. To that end, we seek to recruit, develop and retain the most talented people from a diverse candidate pool.

Role Overview

We’re seeking a Lifecycle Marketing Manager to architect and execute all payment and account lifecycle communications. You will be the go-to expert for timing, frequency, tone, and channel strategy across cross-functional teams.

What You’ll Do

• Lifecycle Strategy & Planning
• Design messaging frameworks for all product lifecycles: onboarding, payment cadence, delinquency recovery, credit line growth, utilization monitoring, and re-engagement.
• Build quarterly roadmaps of campaigns tied to key metrics (open rates, CTR, payment-rate lift, credit utilization improvements).
• Campaign Execution & Optimization
• Configure and launch email, push, SMS, and in-app journeys in Braze, ensuring segmentation, timing, and personalization.
• Develop and iterate multi-variant tests to identify optimal subject lines, creative, frequencies, and channel mixes.
• Monitor performance in real time; pull insights from BI dashboards and adjust tactics rapidly.
• Segmentation & Personalization
• Partner with Analytics to define high-value segments (e.g., upcoming payment due, past-due by X days, high-utilization cardholders).
• Leverage dynamic content and liquid templating for hyper-relevant, behavior-driven messaging.
• Cross-Functional Collaboration
• Work with Product Marketing to align messaging on new features (e.g., credit line increases, card rewards).
• Sync with Growth and Paid teams to ensure cohesive omnichannel experiences.
• Liaise with Compliance and Ops to maintain CAN-SPAM, TCPA, and other regulatory adherence.
• Documentation & Governance
• Maintain a “Test Library” of hypotheses, variants, and results to drive knowledge sharing.
• Present learnings and recommendations to senior leadership in regular retrospectives.

What We’re Looking For

• 3+ years of hands-on lifecycle marketing experience for a finance or fintech company, including direct ownership of payment communications strategy is a plus
• Strong proficiency with Braze (or similar: Iterable, Customer.io, blueshift) for creating complex canvases and engagement strategies
• Deep understanding of email, push, SMS, and in-app best practices—deliverability, content design, and channel mix
• Data-driven mindset: Comfortable with SQL or BI tools for data pulls, and statistically sound A/B testing
• Experience in financial services or fintech preferred
• Proven track record optimizing payment lifecycle flows—from reminders through collections—plus credit card utilization and credit-line increase messaging
• Strong project management skills, juggling multiple concurrent campaigns and priorities
• Excellent communication & storytelling—able to translate metrics into clear narratives and recommendations
• Self-starter mentality: you own your roadmap, identify opportunities, and drive them to completion with minimal oversight

Why You’ll Love Working Here

• Mission-driven: Help millions improve their financial health
• High impact: You’ll own critical revenue-driving flows
• Autonomy & growth: As an IC leader, your ideas become reality fast
• Collaborative culture: Work with smart, mission-oriented teammates across Product, Growth, and Analytics

Base salary range: $81,000-108,000 annually. Individual pay is based on factors unique to each candidate, including skill set, experience, and other job-related reasons

Benefits And Perks

• Company equity in the form of Stock Options
• Performance-based bonuses
• Generous employer-paid health, vision and dental insurance coverage
• Flexible vacation policy
• Educational assistance
• Free gym membership
• Casual dress code
• Team building events and activities
• Remote work arrangements/ flexible work schedule
• Paid parental leave

Self Financial requires all employees hired to successfully pass a background check.

We are an Equal Opportunity Employer.

At this time, we are only able to consider applicants who are U.S. Citizens or Green Card Holders for employment opportunities. We appreciate your understanding.

Job Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales

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