SBH Fashion
Senior Manager, Global Marketing – Campaigns & Content
Key Responsibilities
Support Global Marketing team in the planning of 360-degree campaigns to drive awareness, client growth, traffic, sales and market share gains for new launches and core business drivers
Lead campaign development process/timeline and facilitate weekly campaign status meetings with cross-functional teams
Develop and deliver product kickoff presentations to cross-functional teams to introduce new product and campaign launch strategies
Brief global campaign assets and guide creative production providing direction to ensure deliverables meet marketing vision and objectives
Own the strategy for and management of digital merchandising content across all channels (DTC, retailer dotcoms, pure e-commerce partners) ensuring best-in-class conversion-driving content and consistency on both domestic and international sites. Perform regular audits and analyses of digital content performance to inform asset refreshes and manage the briefing, timelines, review process and deployment of all new assets.
Lead the development of creative assets for all brand-led and co-op retailer paid media campaigns including advertising content across TikTok, Meta, Instagram, Pinterest, YouTube, Snap, programmatic display, etc.
Manage creation of global launch toolkits, delivering them on time and complete with all necessary elements to support 360-degree activation
Oversee the implementation/execution of global campaign strategies across channels/cross-functional teams (social, influencer, PR, VM, e-commerce, education, events)
Social – review and approve all organic content calendars and assets, guiding strategies to align with global marketing objectives
PR/Influencer – provide global marketing oversight to social/communications team on influencer partnerships, mailer boxes and PR activations, and lead the development of all marketing assets required for these programs with Creative and Copy
VM – provide strategic direction to Copy and Creative teams on all VM updates, review and approve final designs/schematics for all retailers
E-commerce – review and approve all promotional programs, annual editorial/promo calendar & email creative and manage approvals from upper management
Education/events – partner closely with the education team to oversee the development of training strategies and own the creation of marketing assets to support trainings and events
Analyze campaign performance based on impressions, reach, engagement, audience growth and sales results, making recommendations for enrichment of future programs
Continuously analyze competitive landscape and consumer trends to enhance new campaign ideation
Adapt campaign marketing materials into decks to present campaigns to key retail accounts and markets (Sephora, Ulta, QVC, International, etc.)
Determine product sample forecasts for campaign needs and work with Supply Chain and Planning on securing allocations of new products to hit key campaign dates
Work with Sales to develop sampling strategies and incorporate feedback from channels and markets into campaign plans
Qualifications
Bachelor’s degree in Marketing, Communications, Business or related field; MBA preferred
6+ years of marketing experience in the beauty industry
Balance of creative, analytical and managerial thinking
Excellent written and oral communication skills, competent in delivering compelling presentations and influencing internal and external stakeholders
Highly organized and detail-attentive
Passionate about developing disruptive ideas for both strategy and execution
Thrives in a fast-paced, dynamic environment, responding to change with agility and enthusiasm
Proficient in PowerPoint, Excel, Word and marketing analytics tools
Ability to work in a hybrid model, collaborating in-person a minimum of 3 days per week at our office in Midtown Manhattan
Salary: $115,000-$140,000
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Support Global Marketing team in the planning of 360-degree campaigns to drive awareness, client growth, traffic, sales and market share gains for new launches and core business drivers
Lead campaign development process/timeline and facilitate weekly campaign status meetings with cross-functional teams
Develop and deliver product kickoff presentations to cross-functional teams to introduce new product and campaign launch strategies
Brief global campaign assets and guide creative production providing direction to ensure deliverables meet marketing vision and objectives
Own the strategy for and management of digital merchandising content across all channels (DTC, retailer dotcoms, pure e-commerce partners) ensuring best-in-class conversion-driving content and consistency on both domestic and international sites. Perform regular audits and analyses of digital content performance to inform asset refreshes and manage the briefing, timelines, review process and deployment of all new assets.
Lead the development of creative assets for all brand-led and co-op retailer paid media campaigns including advertising content across TikTok, Meta, Instagram, Pinterest, YouTube, Snap, programmatic display, etc.
Manage creation of global launch toolkits, delivering them on time and complete with all necessary elements to support 360-degree activation
Oversee the implementation/execution of global campaign strategies across channels/cross-functional teams (social, influencer, PR, VM, e-commerce, education, events)
Social – review and approve all organic content calendars and assets, guiding strategies to align with global marketing objectives
PR/Influencer – provide global marketing oversight to social/communications team on influencer partnerships, mailer boxes and PR activations, and lead the development of all marketing assets required for these programs with Creative and Copy
VM – provide strategic direction to Copy and Creative teams on all VM updates, review and approve final designs/schematics for all retailers
E-commerce – review and approve all promotional programs, annual editorial/promo calendar & email creative and manage approvals from upper management
Education/events – partner closely with the education team to oversee the development of training strategies and own the creation of marketing assets to support trainings and events
Analyze campaign performance based on impressions, reach, engagement, audience growth and sales results, making recommendations for enrichment of future programs
Continuously analyze competitive landscape and consumer trends to enhance new campaign ideation
Adapt campaign marketing materials into decks to present campaigns to key retail accounts and markets (Sephora, Ulta, QVC, International, etc.)
Determine product sample forecasts for campaign needs and work with Supply Chain and Planning on securing allocations of new products to hit key campaign dates
Work with Sales to develop sampling strategies and incorporate feedback from channels and markets into campaign plans
Qualifications
Bachelor’s degree in Marketing, Communications, Business or related field; MBA preferred
6+ years of marketing experience in the beauty industry
Balance of creative, analytical and managerial thinking
Excellent written and oral communication skills, competent in delivering compelling presentations and influencing internal and external stakeholders
Highly organized and detail-attentive
Passionate about developing disruptive ideas for both strategy and execution
Thrives in a fast-paced, dynamic environment, responding to change with agility and enthusiasm
Proficient in PowerPoint, Excel, Word and marketing analytics tools
Ability to work in a hybrid model, collaborating in-person a minimum of 3 days per week at our office in Midtown Manhattan
Salary: $115,000-$140,000
#J-18808-Ljbffr