Chipotle Mexican Grill
Sr Specialist, CRM & Loyalty Marketing
Chipotle Mexican Grill, Newport Beach, California, us, 92659
Overview
Sr Specialist, CRM & Loyalty Marketing
at
Chipotle Mexican Grill . CULTIVATE A BETTER WORLD. Food served fast does not have to be a typical fast-food experience. Chipotle has always done things differently, both in and out of our restaurants. We are changing the face of fast food, starting conversations, and directly supporting efforts to shift the future of farming and food. We hope you will join us as we continue to learn, evolve, and shape what comes next on our mission to make better food accessible to everyone. THE OPPORTUNITY. The CRM & Loyalty Sr. Specialist plays an integral role in driving customer loyalty and increasing lifetime value. This role supports defining and executing Chipotle’s Loyalty and Promotional Offer strategy, manages the development of promotional offers for marketing initiatives, and ensures campaigns are executed on time and in accordance with business goals, policies, and best practices. The individual is energized by the ongoing evolution of CRM & Loyalty at Chipotle and seeks to help create a lifestyle brand and a best-in-class program. What You’ll Do
Independently develop a strategic offer calendar that aligns to key Loyalty business initiatives and drives engagement for Chipotle Rewards and Chipotle U Rewards. Execute against those strategies with minimal oversight. Own offer setup and QA for various offers including promo codes, point challenges, and reward drops. Collaborate with the CRM team on email, SMS, and push strategy for loyalty initiatives. Lead meetings with cross-functional partners across the organization (Brand, CRM, Product, Data & Insights, Customer Care) to develop and execute campaigns that drive program goals. Partner with the Data, Insights and Analytics team to define goals, track the success of campaigns, and monitor results to inform future optimizations. Develop and experiment with new marketing strategies for member engagement including expanding into offer automation. Interprets and explains information to cross-functional colleagues who are not familiar with the job area, including operations of Chipotle Rewards and strategic development of promotional offers. Develops and presents CRM & Loyalty marketing initiatives to leadership at Director and VP level (e.g., Extras monthly campaign strategy, Loyalty offer briefings). Independently manages ongoing communication with agency and tech partners. Runs weekly and monthly status meetings with partners to discuss project schedules and campaign briefings. What You’ll Bring To The Table
Bachelor's Degree in Marketing or related experience. 3-5 years of experience in Marketing or related field. Strong written and verbal communication, interpersonal skills. Understanding of calendar and automated marketing campaigns. General knowledge of Loyalty and targeted marketing best practices. Attention to detail and strong organizational and time management skills. Ability to multitask in a fast-paced environment and work independently or collaboratively. Strong judgment to manage competing priorities, understand scope and urgency of projects. Loyalty experience, especially understanding of member incentives and offers. Flexible and adaptable in learning and understanding new technologies. Pay Transparency
A reasonable estimate of the current base pay range for this position is $99,000.00–$135,000.00. You are also eligible for annual cash bonuses and equity awards based on performance and other factors. Actual compensation offered may vary depending on skill level, experience, and/or education. Chipotle offers a competitive total rewards package, which includes medical, dental, and vision insurance, 401k, sick leave, vacation time, and more. Visit https://jobs.chipotle.com/benefits for details. Who We Are
Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better world by serving responsibly sourced, real food with wholesome ingredients without artificial colors, flavors or preservatives. Chipotle operates restaurants in the United States, Canada, the United Kingdom, France and Germany. Chipotle is committed to making its food accessible to everyone while leading in digital, technology and sustainable business practices. Chipotle is an equal opportunity employer and values diversity at all levels. All qualified applicants, including those with disabilities, are encouraged to apply. ADA accommodations are available upon request as required by law.
#J-18808-Ljbffr
Sr Specialist, CRM & Loyalty Marketing
at
Chipotle Mexican Grill . CULTIVATE A BETTER WORLD. Food served fast does not have to be a typical fast-food experience. Chipotle has always done things differently, both in and out of our restaurants. We are changing the face of fast food, starting conversations, and directly supporting efforts to shift the future of farming and food. We hope you will join us as we continue to learn, evolve, and shape what comes next on our mission to make better food accessible to everyone. THE OPPORTUNITY. The CRM & Loyalty Sr. Specialist plays an integral role in driving customer loyalty and increasing lifetime value. This role supports defining and executing Chipotle’s Loyalty and Promotional Offer strategy, manages the development of promotional offers for marketing initiatives, and ensures campaigns are executed on time and in accordance with business goals, policies, and best practices. The individual is energized by the ongoing evolution of CRM & Loyalty at Chipotle and seeks to help create a lifestyle brand and a best-in-class program. What You’ll Do
Independently develop a strategic offer calendar that aligns to key Loyalty business initiatives and drives engagement for Chipotle Rewards and Chipotle U Rewards. Execute against those strategies with minimal oversight. Own offer setup and QA for various offers including promo codes, point challenges, and reward drops. Collaborate with the CRM team on email, SMS, and push strategy for loyalty initiatives. Lead meetings with cross-functional partners across the organization (Brand, CRM, Product, Data & Insights, Customer Care) to develop and execute campaigns that drive program goals. Partner with the Data, Insights and Analytics team to define goals, track the success of campaigns, and monitor results to inform future optimizations. Develop and experiment with new marketing strategies for member engagement including expanding into offer automation. Interprets and explains information to cross-functional colleagues who are not familiar with the job area, including operations of Chipotle Rewards and strategic development of promotional offers. Develops and presents CRM & Loyalty marketing initiatives to leadership at Director and VP level (e.g., Extras monthly campaign strategy, Loyalty offer briefings). Independently manages ongoing communication with agency and tech partners. Runs weekly and monthly status meetings with partners to discuss project schedules and campaign briefings. What You’ll Bring To The Table
Bachelor's Degree in Marketing or related experience. 3-5 years of experience in Marketing or related field. Strong written and verbal communication, interpersonal skills. Understanding of calendar and automated marketing campaigns. General knowledge of Loyalty and targeted marketing best practices. Attention to detail and strong organizational and time management skills. Ability to multitask in a fast-paced environment and work independently or collaboratively. Strong judgment to manage competing priorities, understand scope and urgency of projects. Loyalty experience, especially understanding of member incentives and offers. Flexible and adaptable in learning and understanding new technologies. Pay Transparency
A reasonable estimate of the current base pay range for this position is $99,000.00–$135,000.00. You are also eligible for annual cash bonuses and equity awards based on performance and other factors. Actual compensation offered may vary depending on skill level, experience, and/or education. Chipotle offers a competitive total rewards package, which includes medical, dental, and vision insurance, 401k, sick leave, vacation time, and more. Visit https://jobs.chipotle.com/benefits for details. Who We Are
Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better world by serving responsibly sourced, real food with wholesome ingredients without artificial colors, flavors or preservatives. Chipotle operates restaurants in the United States, Canada, the United Kingdom, France and Germany. Chipotle is committed to making its food accessible to everyone while leading in digital, technology and sustainable business practices. Chipotle is an equal opportunity employer and values diversity at all levels. All qualified applicants, including those with disabilities, are encouraged to apply. ADA accommodations are available upon request as required by law.
#J-18808-Ljbffr