BioMarin Pharmaceutical Inc.
Director – Global CRM Business Strategy & Enablement
BioMarin Pharmaceutical Inc., San Rafael, California, United States, 94911
Director – Global CRM Business Strategy & Enablement
Join to apply for the Director – Global CRM Business Strategy & Enablement role at BioMarin Pharmaceutical Inc. BioMarin is a global biotechnology company that relentlessly pursues bold science to translate genetic discoveries into new medicines that advance the future of human health. Our Commercial organization leads our global sales and marketing strategies around the world and is rapidly growing in regions beyond the United States and Europe. Summary Description
BioMarin is seeking an experienced and strategic leader to serve as the Director, Global CRM Business Lead. This role is critical in shaping and executing the company’s enterprise CRM strategy and roadmap, ensuring engagement alignment with customer experience goals, digital data strategy, and campaign needs. The Director will partner with Business Units, Commercial IT, Insights & Analytics and Performance & Planning teams to lead CRM initiatives, innovation, processes and new ways of working for the global markets. The position will optimize CRM systems to enhance healthcare provider and patient engagement through advanced segmentation, alerts or suggestions management, and closed-loop measurement, while aligning with global CRM standards. The role supports therapeutic areas including Skeletal Conditions, Roctavian, and Enzyme Therapies. Key Responsibilities
Define and lead the enterprise CRM strategy and roadmap, ensuring alignment with CX goals, digital data strategy, and campaign needs. Develop and implement a comprehensive CRM strategy that supports BioMarin’s business objectives and enhances customer engagement. Define and prioritize CRM initiatives across Business Units and regions for efficient resource allocation and timely execution. Oversee the entire CRM lifecycle, from requirements gathering to deployment, ongoing optimization, and future enhancements. Collaborate with therapeutic area leads, digital peers, and their teams to ensure the CRM system supports unique business needs. Act as a trusted advisor, guiding business units on leveraging CRM capabilities for customer engagement strategies. Ensure CRM functionalities are aligned with business unit goals to maximize impact on sales and marketing. Lead ownership of CRM tools (including Veeva, Salesforce) and drive adoption, governance, and integration with omnichannel engagement platforms. Optimize healthcare provider and patient engagement via segmentation, dynamic targeting, next-best-action logic, alerts/suggestions, campaign tagging & attribution, and closed-loop measurement. Activate fit-for-purpose CRM capabilities for cross-functional team engagement, task and targets management. Partner with IT to define CRM business needs and ensure alignment with global standards; support CRM upgrades, integrations, and new functionalities. Enable field teams by optimizing role-based CRM views, dashboards, and workflows; collaborate with sales enablement for tools needed for effective customer engagement. Monitor key CRM metrics, analyze data to extract insights, and develop standardized reports to track performance for stakeholders. Collaborate with cross-functional teams to ensure seamless integration of CRM strategies across departments and communicate CRM value to leadership. Drive field support frameworks and office hours for CRM user base. Qualifications
Education
Bachelor’s degree in Business Administration, Marketing, Information Systems, or related field; MBA preferred. Experience
10+ years in CRM strategy development or management within biotech/pharmaceuticals or similarly regulated environments. Experience with enterprise CRM platforms (Veeva, Salesforce) for configuration and optimization; familiarity with marketing automation tools (Salesforce Marketing Cloud, Marketo). Required Skills
Strong understanding of CRM systems (Veeva, Salesforce) and integration with marketing automation tools. Knowledge of pharma/life sciences CRM use cases, commercial workflows, and lifecycle management. Excellent analytical skills to turn data into actionable insights; strong communication across matrixed organizations. Proven ability to lead cross-functional projects in fast-paced environments. Advocate for efficiency tools to maximize productivity. Preferred Skills
Familiarity with rare disease therapeutic areas or specialty pharma marketing practices. Compensation & Benefits
Salary range: $178,900 to $245,960. Benefits include company-sponsored medical, dental, vision, and life insurance plans; discretionary bonus and stock-based incentives may be offered; paid time off and a comprehensive benefits package. For more information, visit: https://careers.biomarin.com/benefits.
#J-18808-Ljbffr
Join to apply for the Director – Global CRM Business Strategy & Enablement role at BioMarin Pharmaceutical Inc. BioMarin is a global biotechnology company that relentlessly pursues bold science to translate genetic discoveries into new medicines that advance the future of human health. Our Commercial organization leads our global sales and marketing strategies around the world and is rapidly growing in regions beyond the United States and Europe. Summary Description
BioMarin is seeking an experienced and strategic leader to serve as the Director, Global CRM Business Lead. This role is critical in shaping and executing the company’s enterprise CRM strategy and roadmap, ensuring engagement alignment with customer experience goals, digital data strategy, and campaign needs. The Director will partner with Business Units, Commercial IT, Insights & Analytics and Performance & Planning teams to lead CRM initiatives, innovation, processes and new ways of working for the global markets. The position will optimize CRM systems to enhance healthcare provider and patient engagement through advanced segmentation, alerts or suggestions management, and closed-loop measurement, while aligning with global CRM standards. The role supports therapeutic areas including Skeletal Conditions, Roctavian, and Enzyme Therapies. Key Responsibilities
Define and lead the enterprise CRM strategy and roadmap, ensuring alignment with CX goals, digital data strategy, and campaign needs. Develop and implement a comprehensive CRM strategy that supports BioMarin’s business objectives and enhances customer engagement. Define and prioritize CRM initiatives across Business Units and regions for efficient resource allocation and timely execution. Oversee the entire CRM lifecycle, from requirements gathering to deployment, ongoing optimization, and future enhancements. Collaborate with therapeutic area leads, digital peers, and their teams to ensure the CRM system supports unique business needs. Act as a trusted advisor, guiding business units on leveraging CRM capabilities for customer engagement strategies. Ensure CRM functionalities are aligned with business unit goals to maximize impact on sales and marketing. Lead ownership of CRM tools (including Veeva, Salesforce) and drive adoption, governance, and integration with omnichannel engagement platforms. Optimize healthcare provider and patient engagement via segmentation, dynamic targeting, next-best-action logic, alerts/suggestions, campaign tagging & attribution, and closed-loop measurement. Activate fit-for-purpose CRM capabilities for cross-functional team engagement, task and targets management. Partner with IT to define CRM business needs and ensure alignment with global standards; support CRM upgrades, integrations, and new functionalities. Enable field teams by optimizing role-based CRM views, dashboards, and workflows; collaborate with sales enablement for tools needed for effective customer engagement. Monitor key CRM metrics, analyze data to extract insights, and develop standardized reports to track performance for stakeholders. Collaborate with cross-functional teams to ensure seamless integration of CRM strategies across departments and communicate CRM value to leadership. Drive field support frameworks and office hours for CRM user base. Qualifications
Education
Bachelor’s degree in Business Administration, Marketing, Information Systems, or related field; MBA preferred. Experience
10+ years in CRM strategy development or management within biotech/pharmaceuticals or similarly regulated environments. Experience with enterprise CRM platforms (Veeva, Salesforce) for configuration and optimization; familiarity with marketing automation tools (Salesforce Marketing Cloud, Marketo). Required Skills
Strong understanding of CRM systems (Veeva, Salesforce) and integration with marketing automation tools. Knowledge of pharma/life sciences CRM use cases, commercial workflows, and lifecycle management. Excellent analytical skills to turn data into actionable insights; strong communication across matrixed organizations. Proven ability to lead cross-functional projects in fast-paced environments. Advocate for efficiency tools to maximize productivity. Preferred Skills
Familiarity with rare disease therapeutic areas or specialty pharma marketing practices. Compensation & Benefits
Salary range: $178,900 to $245,960. Benefits include company-sponsored medical, dental, vision, and life insurance plans; discretionary bonus and stock-based incentives may be offered; paid time off and a comprehensive benefits package. For more information, visit: https://careers.biomarin.com/benefits.
#J-18808-Ljbffr