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Real Chemistry

Group Director, Integrated Media Planning

Real Chemistry, New York, New York, us, 10261

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Overview

Group Director, Integrated Media Planning. Real Chemistry is a global agency delivering healthcare communications and marketing with a focus on deep scientific insight, human-centered creativity, and AI-driven insights. This role leads integrated media efforts across multiple clients, guiding teams, balancing priorities, and identifying opportunities for growth and innovation. As the paid media lead, you will ensure our digital strategies align with broader brand goals to drive impact for clients and internal partners. The position is hybrid in the US (New York City, Boston, Chicago, Carmel, San Francisco) or remote within the US, based on team and business needs. Were open to hiring at either the Senior Director or Group Director level; final level and compensation will be based on the candidates background and experience. Responsibilities

Develop client relationships and consult with other business units on our media offering, partnering to present holistic paid strategies and plans that support business development and growth Lead client and business management for key media clients, providing direction and oversight to junior planners, setting strategic direction, and delivering innovative plans Maintain direct client contact where appropriate; collaborate with internal and external partners to ensure day-to-day account activity is executed effectively and efficiently Balance the role of strategic media planner and team lead across HCP and DTC AOR engagements, influencer programs, and corporate media clients Partner with the broader Media Activation team to establish standard practices and drive innovation across biddable media, evolving ad tech, partner strategies, and the media landscape Oversee workstreams and troubleshoot escalated concerns with clients, suppliers, and partners Step in to assist Directors, Associate Directors, or Managers during peak periods, providing leadership on large projects Ensure the Media Team is integrated with Real Chemistry, partnering with Account and Strategy leads as a strategic partner Coach direct reports and foster growth; introduce new ideas and partner solutions to elevate the teams media expertise Qualifications

10-13+ years of experience in digital media strategy and planning, with at least 5+ years in client leadership and team management Strong experience in 360-media planning; omni-digital channels (programmatic, paid social, direct buys, SEM/SEO) required; traditional media (print, OOH, linear video, radio) a plus Experience with both Consumer and HCP media, as well as retail and/or e-commerce planning and activation Background in team-building or entrepreneurial environments is a plus; proven ability to develop and roll out organizational processes Excellent written and verbal communication, including client presentations and collaboration with senior stakeholders Ability to thrive in fast-paced environments, manage multiple projects, and meet tight deadlines Strong critical thinking and problem-solving skills and ability to prioritize effectively Proficiency with media research and reporting tools; test-and-learn mindset for growth through performance media Familiarity with site-level analytics and research is a bonus Compensation and Location

Pay Range: $190,000-210,000 USD. Were open to hiring at Senior Director or Group Director level; final level and compensation based on background and experience. This pay range may be modified at any time in accordance with company policy and applicable law. Benefits and Culture

Real Chemistry offers a comprehensive benefits program, including regional variations, private medical/dental/vision plans, generous holiday and PTO, mental wellness support, and access to LinkedIn Learning. We are Great Place to Work certified and value a culture of Best Together, Impact-Obsessed, Excellence, Evolve Always, and Accountability with an I. Equal Opportunity

Real Chemistry is an Equal Opportunity employer. We encourage qualified applicants to apply without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other protected characteristic. Accommodations are available during the interview process upon request. Notice: Real Chemistry and its affiliates are occasionally misused by scammers. Do not share personal information or payments to unverified sources. We are working to stop these unauthorized activities and protect our community.

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