Meta
Base pay range
$122,000.00/yr - $176,000.00/yr We\'re looking for an experienced In-App Marketing Manager to join our growing creator marketing team, and support our global creators. As an In-App Marketing Manager for Creators, you will play a key role in amplifying our vision to global creators - and collaborate with a passionate, creator-centric team dedicated to breaking traditional marketing molds. Together you\'ll build and execute digital marketing campaigns to reach creators on Instagram, Facebook and Threads with tailored guidance and best practices that inspire creator action and growth. This individual will leverage internal (i.e. on-platform notifications and Newsfeed ads) and external tools (Salesforce Marketing Cloud) to manage global campaigns that help thousands of partners meet their desired outcomes on Meta.
In-App Marketing Manager, Creators Responsibilities
Define and lead end-to-end development of in-app marketing strategy for creator programs - that meet our short and long-term business goals
Build, manage, and optimize multiple online channels (email, on-platform notifications, etc.)
Develop and share digital marketing best practices, plus bring continuous innovation to build effective campaigns
Design and implement test plans (e.g., A/B and multivariate) to measure the effectiveness of marketing campaigns, providing data-driven insights to inform future campaign optimization
Develop measurable KPIs and track performance of campaigns to provide data-backed insights to optimize campaigns and find new opportunity areas
Collaborate with cross-functional teams to define requirements, scope, deliverables, and goals, ensuring alignment and effective project execution
Minimum Qualifications
7+ years of experience in growth marketing, digital marketing, email marketing, influencer marketing, or equivalent
Experience in building digital marketing campaigns (using Email, Facebook Ads, In-product nudges, etc.)
Experience with A/B testing, measurement and channel optimization
Experience working directly with Data Science and evaluating campaign performance
Proven project management skills, experience working effectively with cross-functional teams, and experience operating in matrixed teams and organizations
Analytical and performance marketing experience
Preferred Qualifications
Working in a fast-paced and ambiguous environment
Experience in Salesforce Data Cloud and Marketing Cloud
Understanding the creator audience and their needs is a plus
About Meta Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.
$122,000/year to $176,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.
Seniority level
Not Applicable
Employment type
Full-time
Job function
Marketing and Sales
Industries: Technology, Information and Internet
#J-18808-Ljbffr
$122,000.00/yr - $176,000.00/yr We\'re looking for an experienced In-App Marketing Manager to join our growing creator marketing team, and support our global creators. As an In-App Marketing Manager for Creators, you will play a key role in amplifying our vision to global creators - and collaborate with a passionate, creator-centric team dedicated to breaking traditional marketing molds. Together you\'ll build and execute digital marketing campaigns to reach creators on Instagram, Facebook and Threads with tailored guidance and best practices that inspire creator action and growth. This individual will leverage internal (i.e. on-platform notifications and Newsfeed ads) and external tools (Salesforce Marketing Cloud) to manage global campaigns that help thousands of partners meet their desired outcomes on Meta.
In-App Marketing Manager, Creators Responsibilities
Define and lead end-to-end development of in-app marketing strategy for creator programs - that meet our short and long-term business goals
Build, manage, and optimize multiple online channels (email, on-platform notifications, etc.)
Develop and share digital marketing best practices, plus bring continuous innovation to build effective campaigns
Design and implement test plans (e.g., A/B and multivariate) to measure the effectiveness of marketing campaigns, providing data-driven insights to inform future campaign optimization
Develop measurable KPIs and track performance of campaigns to provide data-backed insights to optimize campaigns and find new opportunity areas
Collaborate with cross-functional teams to define requirements, scope, deliverables, and goals, ensuring alignment and effective project execution
Minimum Qualifications
7+ years of experience in growth marketing, digital marketing, email marketing, influencer marketing, or equivalent
Experience in building digital marketing campaigns (using Email, Facebook Ads, In-product nudges, etc.)
Experience with A/B testing, measurement and channel optimization
Experience working directly with Data Science and evaluating campaign performance
Proven project management skills, experience working effectively with cross-functional teams, and experience operating in matrixed teams and organizations
Analytical and performance marketing experience
Preferred Qualifications
Working in a fast-paced and ambiguous environment
Experience in Salesforce Data Cloud and Marketing Cloud
Understanding the creator audience and their needs is a plus
About Meta Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.
$122,000/year to $176,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.
Seniority level
Not Applicable
Employment type
Full-time
Job function
Marketing and Sales
Industries: Technology, Information and Internet
#J-18808-Ljbffr