SFMOMA San Francisco Museum of Modern Art
Social Media Program Manager
SFMOMA San Francisco Museum of Modern Art, San Francisco, California, United States, 94199
Social Media Program Manager – SFMOMA San Francisco Museum of Modern Art
The San Francisco Museum of Modern Art (SFMOMA) invites applications for the role of Social Media Program Manager. This full-time position (35 hours/week) is onsite at least three days per week and reports to the Associate Director of Social Media and Content Marketing. Overview The Social Media Program Manager oversees day-to-day strategy, development, execution, and analysis of social media content across Instagram, Facebook, X, TikTok, Threads, and LinkedIn. The role amplifies the SFMOMA brand by creating creative, engaging, and timely social content that connects with audiences. This position analyzes audience needs and applies strategies to expand reach and deepen engagement. The manager collaborates with the Associate Content Producer, Social Media, to bring SFMOMAs mission, exhibitions, and programs to life and aligns with marketing objectives. The role also supports influencer and partnership strategy, event planning for influencer activations, and development of co-promotional opportunities while not focusing on commissioning paid influencer content. Responsibilities & Duties Maintain and manage the social content calendar and channel strategy, ensuring alignment with institutional priorities and meeting deadlines. Report to museum-wide content groups on a weekly basis. Oversee the day-to-day production and execution of social media content across Instagram, Facebook, X, TikTok, Threads, and LinkedIn. Develop social media campaigns for exhibitions, events, and programs to drive engagement, visitation, and earned revenue. Present social strategies at cross-function meetings. Edit all social media content, ensuring proper grammar, adherence to best practices for each channel, and alignment with SFMOMA tone, brand, and visual identity. Collaborate with cross-departmental teams to gather content, obtain clearances, and coordinate proper reviews and approvals. Manage influencer strategy by establishing and maintaining relationships with social media influencers to develop a network that expands SFMOMA’s visibility and community engagement. Plan and coordinate influencer activations and events, from outreach and logistics to on-site support. Liaise with external partners and collaborators to coordinate co-promotional opportunities. Monitor and respond to community engagement in line with institutional guidelines. Demonstrate a deep understanding of target audiences and effective tactics to grow audiences and increase engagement. Track, analyze, and report on content performance metrics to inform ongoing optimization. Provide monthly, quarterly, yearly, and campaign-level social media reports. Stay current on social media trends, platform updates, and best practices to inform content execution. Qualifications & Skills Bachelor’s degree or equivalent experience Minimum of four (4) years of experience in social media management, content production, or digital marketing Strong understanding of social media strategy Strong copywriting and copyediting skills for social is a must Strong content creation skills, including graphic design and video editing; proficiency with Adobe Creative Suite (Photoshop, Premiere) or equivalent tools Demonstrated ability to manage a content calendar and oversee daily social media workflows Strong project management skills, with the ability to balance multiple priorities and deadlines in a fast-paced environment Experience with influencer or partnership coordination, including event support, relationship management, and cross-promotional initiatives Excellent communication and collaboration skills for working across teams and with external partners, including the ability to deal effectively with the public, artists, vendors, and museum staff at all levels Analytical mindset, comfortable tracking metrics and using insights to inform content decisions Knowledge of current social media trends, best practices, and platform-specific nuances Detail-oriented, highly organized, and committed to maintaining the museum’s brand voice and quality standards Interest or knowledge of art history a plus; willingness to learn modern and contemporary art and the SFMOMA collection Ability to meet deadlines and maintain confidentiality Compensation : $79,000 - $95,614 per year Location : San Francisco, 151 3rd Street. Benefits : PTO, Medical, Dental, Vision, Flexible Spending Accounts, Pet Insurance, Life and AD&D Coverage, Disability Insurance, Mental Health and Wellness Benefits, Discount Programs, Pre-Tax Commuter Benefits, 403(b) Retirement Savings Plan, SFMOMA Membership, and more Schedule : Full Time, onsite three days per week Open date : 9/12/25. All jobs posted will remain open for at least five business days. Applications will not be accepted after the posting is closed. Equal Opportunity : SFMOMA is an equal opportunity employer that is committed to diversity, equity, inclusion, and accessibility. We consider qualified applicants from all backgrounds and professional paths. Pursuant to the San Francisco Fair Chance Ordinance, we will consider applicants with arrest and conviction records. You may request reasonable accommodation by contacting the People Team at talent@sfmoma.org. Referrals increase your chances of interviewing at SFMOMA San Francisco Museum of Modern Art by 2x
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The San Francisco Museum of Modern Art (SFMOMA) invites applications for the role of Social Media Program Manager. This full-time position (35 hours/week) is onsite at least three days per week and reports to the Associate Director of Social Media and Content Marketing. Overview The Social Media Program Manager oversees day-to-day strategy, development, execution, and analysis of social media content across Instagram, Facebook, X, TikTok, Threads, and LinkedIn. The role amplifies the SFMOMA brand by creating creative, engaging, and timely social content that connects with audiences. This position analyzes audience needs and applies strategies to expand reach and deepen engagement. The manager collaborates with the Associate Content Producer, Social Media, to bring SFMOMAs mission, exhibitions, and programs to life and aligns with marketing objectives. The role also supports influencer and partnership strategy, event planning for influencer activations, and development of co-promotional opportunities while not focusing on commissioning paid influencer content. Responsibilities & Duties Maintain and manage the social content calendar and channel strategy, ensuring alignment with institutional priorities and meeting deadlines. Report to museum-wide content groups on a weekly basis. Oversee the day-to-day production and execution of social media content across Instagram, Facebook, X, TikTok, Threads, and LinkedIn. Develop social media campaigns for exhibitions, events, and programs to drive engagement, visitation, and earned revenue. Present social strategies at cross-function meetings. Edit all social media content, ensuring proper grammar, adherence to best practices for each channel, and alignment with SFMOMA tone, brand, and visual identity. Collaborate with cross-departmental teams to gather content, obtain clearances, and coordinate proper reviews and approvals. Manage influencer strategy by establishing and maintaining relationships with social media influencers to develop a network that expands SFMOMA’s visibility and community engagement. Plan and coordinate influencer activations and events, from outreach and logistics to on-site support. Liaise with external partners and collaborators to coordinate co-promotional opportunities. Monitor and respond to community engagement in line with institutional guidelines. Demonstrate a deep understanding of target audiences and effective tactics to grow audiences and increase engagement. Track, analyze, and report on content performance metrics to inform ongoing optimization. Provide monthly, quarterly, yearly, and campaign-level social media reports. Stay current on social media trends, platform updates, and best practices to inform content execution. Qualifications & Skills Bachelor’s degree or equivalent experience Minimum of four (4) years of experience in social media management, content production, or digital marketing Strong understanding of social media strategy Strong copywriting and copyediting skills for social is a must Strong content creation skills, including graphic design and video editing; proficiency with Adobe Creative Suite (Photoshop, Premiere) or equivalent tools Demonstrated ability to manage a content calendar and oversee daily social media workflows Strong project management skills, with the ability to balance multiple priorities and deadlines in a fast-paced environment Experience with influencer or partnership coordination, including event support, relationship management, and cross-promotional initiatives Excellent communication and collaboration skills for working across teams and with external partners, including the ability to deal effectively with the public, artists, vendors, and museum staff at all levels Analytical mindset, comfortable tracking metrics and using insights to inform content decisions Knowledge of current social media trends, best practices, and platform-specific nuances Detail-oriented, highly organized, and committed to maintaining the museum’s brand voice and quality standards Interest or knowledge of art history a plus; willingness to learn modern and contemporary art and the SFMOMA collection Ability to meet deadlines and maintain confidentiality Compensation : $79,000 - $95,614 per year Location : San Francisco, 151 3rd Street. Benefits : PTO, Medical, Dental, Vision, Flexible Spending Accounts, Pet Insurance, Life and AD&D Coverage, Disability Insurance, Mental Health and Wellness Benefits, Discount Programs, Pre-Tax Commuter Benefits, 403(b) Retirement Savings Plan, SFMOMA Membership, and more Schedule : Full Time, onsite three days per week Open date : 9/12/25. All jobs posted will remain open for at least five business days. Applications will not be accepted after the posting is closed. Equal Opportunity : SFMOMA is an equal opportunity employer that is committed to diversity, equity, inclusion, and accessibility. We consider qualified applicants from all backgrounds and professional paths. Pursuant to the San Francisco Fair Chance Ordinance, we will consider applicants with arrest and conviction records. You may request reasonable accommodation by contacting the People Team at talent@sfmoma.org. Referrals increase your chances of interviewing at SFMOMA San Francisco Museum of Modern Art by 2x
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