Product Manager, Downstream Marketing Platform Leader

Lead the development and execution of Masimos downstream marketing platform strategy, supporting the commercialization and adoption of patient monitoring, wearable, telehealth, and consumer-oriented products. Youll drive sales enablement, channel optimization, messaging consistency, and cross-functional collaboration to ensure seamless go-to-market execution and sustained market growth. Key Responsibilities Platform Strategy & Roadmap Define and manage a strategic roadmap for the Marketing Platformcovering tools, messaging frameworks, enabling channels, digital assets, and collateralto align with product launches and segment needs. Go-to-Market Enablement Deliver a suite of scalable toolssales enablement content, training modules, launch playbooks, messaging kitsensuring internal teams and partners are empowered to drive adoption effectively. Cross-Functional Leadership Liaise across Sales, Clinical, R&D, Regulatory, Marketing Communications, and Operations to align platform initiatives with product strategy, regulatory compliance, and commercialization needs. Customer & Market Insights Generate insights from voice-of-customer research, competitive intelligence, and field feedback to continuously refine platform content, positioning, and deployment approach. Channel & Experience Optimization Orchestrate the integration of traditional and digital channelsportals, apps, eventsensuring optimal customer and field experience across the marketing platform. Performance & Resource Planning Monitor usage metrics, assess platform performance, and allocate resources effectively to achieve ROI and deliverables. Contribute to budget planning and strategy alignment. Qualifications Education : Bachelors degree required; MBA or advanced degree preferred. Experience : 510+ years of experience in product management or product marketing within the medical device or healthcare industry, ideally with hands-on downstream/commercial platform leadership. Proven success managing go-to-market platforms, launch execution, and marketing collateral in regulated environments. Skills : Strong project management and analytical capabilities. Excellent communication and stakeholder management, with ability to influence across matrixed organizations. Familiarity with digital marketing, sales enablement tools, and multi?channel execution. Compensation The anticipated salary range for this position is $113,000 - $141,000 plus benefits.Actual placement within the range is dependent on multiple factors, including but not limited to skills, education, and experience. This position also qualifies for up to 10% annual bonus based on Company, department, and individual performance. #J-18808-Ljbffr