BoF Careers
Gap Inc. Senior Coordinator, Influencer Marketing & Advocacy
BoF Careers, New York, New York, us, 10261
About Gap Inc.
Our brands bridge the gaps we see in the world. Old Navy democratizes style to ensure everyone has access to quality fashion at every price point. Athleta unleashes the potential of every woman, regardless of body size, age or ethnicity. Banana Republic believes in sustainable luxury for all. Gap inspires the world to bring individuality to modern, responsibly made essentials. This simple idea that we all deserve to belong, on our own terms, is core to who we are as a company. Our team is made up of thousands of people across the globe who take risks, think big, and do good for our customers, communities, and the planet. Ready to learn fast, create with audacity and lead boldly? Join our team. About The Role
The Sr. Coordinator of Influencer Marketing & Advocacy is the engine that keeps our creator programs moving. Sitting on Gap Inc.'s centralized Marketing Shared Services team, you'll play a crucial role in bringing influence and advocacy strategies to life across multiple brands. From fueling creator affiliate programs to building day-to-day connections with advocates, you'll help scale our community, spark cultural relevance and drive real impact. You'll work side by side with marketing, merchandising and top social media platform partners, as well as multiple internal teams, to ensure our creator affiliate and advocacy efforts are seamless, engaging and effective. The ideal candidate is a social media native who loves discovering rising creators, has an eye for what's next to trend, is an exceptional communicator, and can balance creativity with detail, polish and great execution. What You'll Do
Influence & Advocacy Support Partner with the Sr. Manager of Influencer Marketing and Advocacy to bring affiliate and advocacy strategies to life Coordinate cross-functional needs for influencer/affiliate gifting, outreach and campaign execution Support creator advocacy campaigns to ensure constant flow of scroll-stopping, trend-driving content Drive always-on creator outreach, identifying new engagement opportunities and building lasting relationships with creators Creator Affiliate Support Work closely with the centralized affiliate team to align efforts for maximum impact Assist with creator affiliate campaign execution on both owned platforms as well as external platforms like LTK and ShopMy Help manage brand TikTok Shops, from targeted outreach and sampling efforts to spotting viral product moments Partner with merchandising teams to connect key product priorities to creator commerce opportunities Ad-Hoc Support Develop and distribute newsletters and mass communications to our growing community of creator advocates and affiliates Track, measure and report results with a focus on continuous optimization Assist in executing product gifting and outreach requests from PR, brand marketing and paid media teams Provide on-the-ground support for photo shoots, brand events, conferences and conventions, or other activations when needed Who You Are A social media savant who lives and breathes creators and spots trends before they blow up A clear communicator who can convey messages cleanly in decks, emails or in person An eagle-eye for details, organized, deadline-driven with a calendar or checklist A collaborator who thrives in collaborative environments A competitor with an innate desire to win and improve A creative spark who enjoys finding new ways to show up differently This position can be based in New York City or Los Angeles Benefits At Gap Inc.
Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees One of the most competitive Paid Time Off plans in the industry Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay Employee stock purchase plan Medical, dental, vision and life insurance See more of the benefits we offer Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We recruit, hire, train and promote qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received awards for our commitment to equality and foster a diverse and inclusive environment of belonging. #J-18808-Ljbffr
Our brands bridge the gaps we see in the world. Old Navy democratizes style to ensure everyone has access to quality fashion at every price point. Athleta unleashes the potential of every woman, regardless of body size, age or ethnicity. Banana Republic believes in sustainable luxury for all. Gap inspires the world to bring individuality to modern, responsibly made essentials. This simple idea that we all deserve to belong, on our own terms, is core to who we are as a company. Our team is made up of thousands of people across the globe who take risks, think big, and do good for our customers, communities, and the planet. Ready to learn fast, create with audacity and lead boldly? Join our team. About The Role
The Sr. Coordinator of Influencer Marketing & Advocacy is the engine that keeps our creator programs moving. Sitting on Gap Inc.'s centralized Marketing Shared Services team, you'll play a crucial role in bringing influence and advocacy strategies to life across multiple brands. From fueling creator affiliate programs to building day-to-day connections with advocates, you'll help scale our community, spark cultural relevance and drive real impact. You'll work side by side with marketing, merchandising and top social media platform partners, as well as multiple internal teams, to ensure our creator affiliate and advocacy efforts are seamless, engaging and effective. The ideal candidate is a social media native who loves discovering rising creators, has an eye for what's next to trend, is an exceptional communicator, and can balance creativity with detail, polish and great execution. What You'll Do
Influence & Advocacy Support Partner with the Sr. Manager of Influencer Marketing and Advocacy to bring affiliate and advocacy strategies to life Coordinate cross-functional needs for influencer/affiliate gifting, outreach and campaign execution Support creator advocacy campaigns to ensure constant flow of scroll-stopping, trend-driving content Drive always-on creator outreach, identifying new engagement opportunities and building lasting relationships with creators Creator Affiliate Support Work closely with the centralized affiliate team to align efforts for maximum impact Assist with creator affiliate campaign execution on both owned platforms as well as external platforms like LTK and ShopMy Help manage brand TikTok Shops, from targeted outreach and sampling efforts to spotting viral product moments Partner with merchandising teams to connect key product priorities to creator commerce opportunities Ad-Hoc Support Develop and distribute newsletters and mass communications to our growing community of creator advocates and affiliates Track, measure and report results with a focus on continuous optimization Assist in executing product gifting and outreach requests from PR, brand marketing and paid media teams Provide on-the-ground support for photo shoots, brand events, conferences and conventions, or other activations when needed Who You Are A social media savant who lives and breathes creators and spots trends before they blow up A clear communicator who can convey messages cleanly in decks, emails or in person An eagle-eye for details, organized, deadline-driven with a calendar or checklist A collaborator who thrives in collaborative environments A competitor with an innate desire to win and improve A creative spark who enjoys finding new ways to show up differently This position can be based in New York City or Los Angeles Benefits At Gap Inc.
Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees One of the most competitive Paid Time Off plans in the industry Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay Employee stock purchase plan Medical, dental, vision and life insurance See more of the benefits we offer Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We recruit, hire, train and promote qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received awards for our commitment to equality and foster a diverse and inclusive environment of belonging. #J-18808-Ljbffr