IronCircle Inc. is hiring: Marketing Automation Manager in Columbia

IronCircle is seeking a Marketing Automation Manager to help create and drive the strategy, execution, and optimization of our marketing automation initiatives. This role owns the day-to-day operations of Salesforce Marketing Cloud and related platforms, ensuring campaigns are executed with precision, scale, and measurable impact.

You will manage end-to-end campaign delivery, from strategy and build to segmentation, QA, reporting, and optimization. As an ambitious marketer within the marketing organization, you will partner closely with Content, Design, Development, and Strategy teams to enhance demand generation, learner engagement, and partner success.

The ideal candidate is both a strategic thinker and hands-on operator, with expertise in Salesforce Marketing Cloud and a proven track record of driving measurable business results through email, SMS, and cross-channel automation.

Overview

About IronCircle: With over 17+ years of experience, IronCircle is a leading global tech education, training, and service provider delivering programs to learners and partners in technology ecosystems. IronCircle first entered the US market in 2018 via university partnerships and collaborates with colleges and universities to train professionals. TDX Arena is an AI-fueled learning platform that helps learners apply concepts to real-world situations. IronCircle has a global presence with over 50,000 cybersecurity alumni and extensive experience in delivering accelerated cybersecurity training and educational programs.

Responsibilities

• Campaign Strategy & Execution: Lead planning, build, and execution of campaigns across Salesforce Marketing Cloud (SFMC).
• Oversee data segmentation, dynamic content, and personalization strategies to deliver relevant, timely, and high-performing communications.
• Implement best practices for deliverability, compliance, and engagement.

• Optimization & Reporting: Monitor, analyze, and interpret campaign performance data; deliver actionable insights to improve conversion and ROI.
• Establish and track KPIs for email, SMS, and cross-channel automation efforts.
• Run A/B and multivariate tests on subject lines, CTAs, send times, content, and segmentation.

• Collaboration & Enablement: Partner cross-functionally with Marketing, Sales, Product, and Data teams to align on strategy and execution.
• Provide guidance and training to internal teams on SFMC capabilities, best practices, and workflow efficiencies.
• Manage relationships with vendors and platform partners.

• Process & Innovation: Develop and enforce scalable processes for campaign creation, QA, and approvals.
• Continuously assess emerging technologies and recommend enhancements to improve automation, personalization, and reporting.
• Ensure compliance with GDPR, CAN-SPAM, CCPA, and other applicable privacy regulations.

Experience/Skills Required

• Bachelor’s degree in Marketing, Communications, or related field (or equivalent work experience)
• 3+ years in marketing automation, CRM, or lifecycle marketing; 3+ years in Salesforce Marketing Cloud
• Proficiency in SFMC (Advanced preferred) and Salesforce CRM; familiarity with broader martech stack
• Working knowledge of HTML/CSS for responsive email design
• Experience with SMS platforms, integrations, and compliance
• Proven track record leading teams or cross-functional initiatives

Preferred

• Strong project management skills (Jira, Asana, etc.)
• Data-driven with strong analytical, reporting, and presentation abilities
• Background in education, workforce development, or multi-brand organizations
• Familiarity with BI tools (Tableau, Power BI, etc.)
• Excellent communication and active listening skills
• Goal-oriented, collaborative, and self-motivated
• Passion for education, technology, and helping others achieve career goals
• Bonus: Knowledge of or interest in cybersecurity or edtech

Values

Passion is our driver. Excellence is how we deliver. People are our focus - learners and employees. Change creates opportunity - we embrace change. Learning never stops and neither do we.

Your Offer

• Competitive benefits package includes: Medical, Dental, Vision, 401k, Paid Time Off.

Equal Opportunity

Equal Employer Opportunity (EEO) — We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, national origin, age, disability or genetics. We comply with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.