BioSpace, Inc.
Overview
Director, Consumer Strategy & Marketing at BioSpace. The role leads the consumer marketing planning process for a new product launch and is responsible for ensuring a highly impactful and cohesive patient engagement strategy across channels. The role focuses on crafting and executing brand positioning, messaging, and campaign development, with significant involvement in TV/CTV advertising. The Director champions patient-centric initiatives, such as patient ambassador programs and patient advisory boards, to ensure the authentic patient voice shapes all marketing efforts. How You Will Contribute
Lead consumer marketing planning process and implementation for a new product launch within the dermatology franchise. Own the understanding of the patient journey and develop patient-specific positioning statements and patient-centric message architecture. Oversee the creation and implementation of patient-centric campaigns and messaging that are highly strategic and impactful across all channels, including TV/CTV ad and promotional materials. Identify critical moments and barriers in the patient journey, designing content and programs to overcome these barriers. Partner with Analytics & Insights to distill insights, validate opportunities, and optimize the marketing mix for patients, balancing investment and monitoring ROI of tactics. Ensure alignment with the overall brand strategy and healthcare professional (HCP) brand initiatives, and collaborate with the HCP brand lead to inform patient perspectives. Drive the establishment and management of patient ambassador programs, patient advisory boards, and engagement with advocacy groups to incorporate real patient perspectives into marketing and campaigns. Build branding guidelines and core claims documentation to support consistency and excellence in execution across all channels. Align direct report responsibilities to brand strategy development needs and organizational structure. Guide development of staff members in marketing expertise, organizational awareness, and career development. Manage a large OPEX budget efficiently and oversee the Agency of Record relationship. Required
Minimum Requirements/Qualifications Bachelors degree 10+ years of marketing experience, including significant pharma consumer/DTC marketing experience with 3+ years of people management experience Deep understanding of patient journeys, communication channels, and tactic design Extensive experience in marketing strategy and tactic planning with ability to communicate ideas to internal partners and external agencies Experience in leveraging data and analytics to distill insights and drive data-based decision making Consumer marketing experience with media including digital marketing, with broadcast and media planning experience Demonstrated leadership traits with ability to mentor team members, collaborate effectively, and positively influence decisions Strategic Planning and Implementation ability to develop an overall marketing strategy and oversee implementation People Development ability to assess strengths and development areas of staff members and provide development suggestions Budgeting ability to create and maintain an accurate budget for department expenses Desired
MBA Pharma and/or consumer packaged goods industry experience Commercial pharma experience in Psoriasis with understanding of disease state and treatment paradigms New product launch experience Deep understanding of how to create an impactful omni-channel ecosystem compensation and benefits
Takeda compensation and benefits summary: We are committed to equitable pay and transparent pay practices. Location: USA - MA - Cambridge - Kendall Square - 500. U.S. Base Salary Range: $174,500.00 - $274,230.00. The actual base salary offered depends on qualifications, experience, skills, and location. U.S.-based employees may be eligible for short-term and/or long-term incentives, medical/dental/vision, 401(k) with company match, disability coverage, life insurance, tuition reimbursement, paid volunteer time off, holidays, and well-being benefits. Sick time and paid vacation accrual details are provided per calendar year. EEO Statement
Takeda is committed to creating a diverse workforce and providing equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, veteran status, or other protected status in accordance with applicable laws. Locations: USA - MA - Cambridge - Kendall Square - 500 Worker Type: Employee Worker Sub-Type: Regular Time Type: Full time Job Exempt: Yes Note: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment. #J-18808-Ljbffr
Director, Consumer Strategy & Marketing at BioSpace. The role leads the consumer marketing planning process for a new product launch and is responsible for ensuring a highly impactful and cohesive patient engagement strategy across channels. The role focuses on crafting and executing brand positioning, messaging, and campaign development, with significant involvement in TV/CTV advertising. The Director champions patient-centric initiatives, such as patient ambassador programs and patient advisory boards, to ensure the authentic patient voice shapes all marketing efforts. How You Will Contribute
Lead consumer marketing planning process and implementation for a new product launch within the dermatology franchise. Own the understanding of the patient journey and develop patient-specific positioning statements and patient-centric message architecture. Oversee the creation and implementation of patient-centric campaigns and messaging that are highly strategic and impactful across all channels, including TV/CTV ad and promotional materials. Identify critical moments and barriers in the patient journey, designing content and programs to overcome these barriers. Partner with Analytics & Insights to distill insights, validate opportunities, and optimize the marketing mix for patients, balancing investment and monitoring ROI of tactics. Ensure alignment with the overall brand strategy and healthcare professional (HCP) brand initiatives, and collaborate with the HCP brand lead to inform patient perspectives. Drive the establishment and management of patient ambassador programs, patient advisory boards, and engagement with advocacy groups to incorporate real patient perspectives into marketing and campaigns. Build branding guidelines and core claims documentation to support consistency and excellence in execution across all channels. Align direct report responsibilities to brand strategy development needs and organizational structure. Guide development of staff members in marketing expertise, organizational awareness, and career development. Manage a large OPEX budget efficiently and oversee the Agency of Record relationship. Required
Minimum Requirements/Qualifications Bachelors degree 10+ years of marketing experience, including significant pharma consumer/DTC marketing experience with 3+ years of people management experience Deep understanding of patient journeys, communication channels, and tactic design Extensive experience in marketing strategy and tactic planning with ability to communicate ideas to internal partners and external agencies Experience in leveraging data and analytics to distill insights and drive data-based decision making Consumer marketing experience with media including digital marketing, with broadcast and media planning experience Demonstrated leadership traits with ability to mentor team members, collaborate effectively, and positively influence decisions Strategic Planning and Implementation ability to develop an overall marketing strategy and oversee implementation People Development ability to assess strengths and development areas of staff members and provide development suggestions Budgeting ability to create and maintain an accurate budget for department expenses Desired
MBA Pharma and/or consumer packaged goods industry experience Commercial pharma experience in Psoriasis with understanding of disease state and treatment paradigms New product launch experience Deep understanding of how to create an impactful omni-channel ecosystem compensation and benefits
Takeda compensation and benefits summary: We are committed to equitable pay and transparent pay practices. Location: USA - MA - Cambridge - Kendall Square - 500. U.S. Base Salary Range: $174,500.00 - $274,230.00. The actual base salary offered depends on qualifications, experience, skills, and location. U.S.-based employees may be eligible for short-term and/or long-term incentives, medical/dental/vision, 401(k) with company match, disability coverage, life insurance, tuition reimbursement, paid volunteer time off, holidays, and well-being benefits. Sick time and paid vacation accrual details are provided per calendar year. EEO Statement
Takeda is committed to creating a diverse workforce and providing equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, veteran status, or other protected status in accordance with applicable laws. Locations: USA - MA - Cambridge - Kendall Square - 500 Worker Type: Employee Worker Sub-Type: Regular Time Type: Full time Job Exempt: Yes Note: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment. #J-18808-Ljbffr