Marketing

Playwire is a full-service digital innovation partner specializing in online advertising and proprietary technologies to elevate publishing brands. As we continue our rapid expansion, we are seeking a skilled Senior Marketing Manager with deep B2B SaaS marketing expertise to own and optimize the full marketing funnel from awareness to acquisition to handoff to Sales. This role is ideal for a data-driven growth marketer who knows how to build and scale high-performing demand generation programs, understands user acquisition mechanics in a SaaS and AdTech environment, and can align marketing activities tightly with revenue outcomes. Essential Functions: (What you'll do) Own the B2B SaaS Funnel: Lead strategy and execution across the full marketing funnel from top-of-funnel awareness to bottom-of-funnel lead conversion. Demand Generation: Plan, launch, and optimize integrated campaigns (paid, email, content, and events) that generate qualified pipeline and accelerate growth. User Acquisition: Develop and test acquisition strategies to increase marketing-sourced leads and trials. Own paid and organic channel performance (LinkedIn, Google Ads, SEO, etc.). Content Marketing: Collaborate with internal stakeholders and freelancers to produce content that drives engagement, ranks in search, and supports the buyer journey. Website & CRO: Own website performance as a marketing channel. Optimize for conversions through A/B testing, UX improvements, and landing page development. Sales Alignment: Partner with Sales to ensure marketing-generated leads are high-quality and supported with the right content, nurture programs, and enablement tools. Campaign Analytics & Reporting: Track KPIs and analyze funnel performance across channels. Use data to refine campaign strategy and communicate results to stakeholders. Marketing Tech Stack: Manage and optimize the use of tools like HubSpot, Google Analytics, LinkedIn Campaign Manager, and others. Requirements: (Qualifications) 58 years of B2B marketing experience, with at least 3 years in a SaaS environment Demonstrated success in developing and executing full-funnel marketing strategies that generate leads, nurture prospects, and drive revenue Proven track record of owning or heavily contributing to user acquisition programs, including paid media, SEO, content, and email marketing Strong command of demand generation best practices across multiple channels (paid, organic, events, etc.) Experience with marketing automation platforms (HubSpot preferred) and analytics tools (Google Analytics, etc.) Highly analytical mindset with ability to interpret data, draw insights, and optimize campaign performance based on measurable outcomes Exceptional communication and storytelling skills able to translate complex product features into clear, compelling value propositions Experience working cross-functionally with Sales and Product to align marketing efforts with broader business goals Comfortable in a fast-paced, remote-first environment, balancing strategic planning with hands-on execution

#J-18808-Ljbffr