Media Marketing Manager, OOH, Print, & Publisher, North America Region

Overview The Media Marketing Manager, OOH, Print, & Publisher, North America will support the strategic development and execution of paid brand advertising campaigns across various media channels inclusive of outdoor, print & digital via publisher partnerships. As a key member of the North America Media & Digital Marketing team, this position plays a critical role in shaping how our brand is experiencedboth offline and onlinethrough strategic, high-impact storytelling. This role requires a strong grasp of the full consumer marketing funnel and a passion for media that blends creativity, data, and cultural relevance, working cross-functionally with internal stakeholders and external partners to bring integrated media campaigns to life. Essential Duties & Responsibilities Work closely with Senior Media Manager to support the strategic planning, execution, and optimization of 360? paid media campaigns across North America which communicate Ralph Laurens brand message in elevated, impactful manner Play a key part in driving brand visibility, engagement, and innovation across Polo Ralph Lauren, Ralph Lauren Purple Label & Collection, Fashion Shows, Sports Partnerships (Olympics, Tennis, Golf), Home, Fragrance, and more. Lead day-to-day campaign operationsincluding media planning, audience segmentation, creative briefings, and platform-specific executions Oversee media buying across Print, OOH, and Digital, ensuring placements reflect a premium, brand-safe environment Manage RFP processes and partner selection for digital media buys, aligning with campaign objectives and budget constraints Collaborate closely with the North America Paid Social and Performance Marketing teams to ensure full-funnel and cross-channel alignment Communicate with Creative and Content teams to ensure assets are elevated, fit for platform, and aligned with paid media campaign needs Serve as the key liaison between internal teams, external media agencies, and vendorsfostering strong, collaborative relationships Drive innovation by identifying and testing new offline and online executions, tools, and trends in the evolving media landscape Manage the end-to-end creative briefing process with internal and external stakeholders to ensure timely asset delivery and successful execution Track and facilitate media budgets across all initiatives, including PO creation, invoicing, coding, and reconciliation processes Maintain internal documentation related to campaign spend, media calendars, creative assets, and agency deliverables for streamlined tracking and reporting Monitor and analyze campaign performance, delivering actionable insights that drive continuous optimization and inform future strategy Produce brand plan decks & post-campaign reports with clear insights and learnings for cross-functional teams and senior leadership Manage, mentor, & motivate direct report, Media Marketing Associate, Print, OOH, & Publisher, to ensure success in role and professional growth Experience, Skills & Knowledge Experience in media marketing, ideally within lifestyle/fashion brand or agency Bachelors degree in Marketing, Communications, Advertising, Business, or related field preferred Exceptional PowerPoint skills and a sharp eye for visual storytelling Deep knowledge of luxury consumer behavior and current offline + online media trends Proven ability to manage large-scale budgets and deliver measurable outcomes Strong leadership, project management, and stakeholder engagement skills Excellent communication skills and ability to thrive in a fast-paced, collaborative setting Demonstrated success in designing, executing, and optimizing paid media campaigns Strategic understanding of how creative assets drive the customer journey Ability to lead projects from concept through execution and post-campaign analysis Strong interpersonal skills; able to collaborate across diverse teams and personalities Highly organized and self-motivated, with a track record of managing multiple initiatives independently Knowledge of the following platforms a plus: , Figma, Aravo, Ariba #LI-MB1 Ralph Lauren will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance laws.