NBCUniversal
Specialist, Performance Marketing, Programmatic & Search
NBCUniversal, California, Missouri, United States, 65018
Overview
We are looking for a media savvy, data driven
Specialist, Performance Marketing, Programmatic & Search
to join our team. You will support the Performance Media team in planning the Always On strategy and managing the optimization of programmatic and search campaigns driving subscriptions across Peacock/direct-to-consumer products. Responsibilities
Work closely with the Performance Marketing Manager to manage campaign set-ups and activations across major programmatic and search platforms (DV360, Amazon, TradeDesk, Google Ads Manager, Search Ads 360) Analyze campaign performance regularly and provide insightful updates on pacing, volume, optimizations, and channel contributions to business goals Collaborate with cross-functional teams to formulate programmatic and search strategies, including new testing recommendations Ensure accurate and timely creative asset delivery Work with programmatic and search account reps to stay on top of industry trends, leverage new technologies and participate in open betas Maintain optimal channel and investment mix based on MTA and MMM models Qualifications
2+ years of experience in programmatic buying (Google, Amazon, TradeDesk) required, experience in search buying a plus Experience with programmatic campaign optimizations, analysis, and reporting Strong project management and interpersonal skills, with ability to take initiative in a challenging, fast-paced environment of multiple priorities Proven track record optimizing media campaigns to deliver against CPA and volume objectives Experience working in Excel Familiarity with testing methodologies and incrementality Entertainment, advertising or e-commerce industry experience a plus Additional Requirements
This position has been designated as hybrid, generally contributing from the office a minimum of three days per week. Salary
Salary range:
$62,000 - $80,000 Benefits & Additional Information
This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. As part of our selection process , external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. Accessibility
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com. #J-18808-Ljbffr
We are looking for a media savvy, data driven
Specialist, Performance Marketing, Programmatic & Search
to join our team. You will support the Performance Media team in planning the Always On strategy and managing the optimization of programmatic and search campaigns driving subscriptions across Peacock/direct-to-consumer products. Responsibilities
Work closely with the Performance Marketing Manager to manage campaign set-ups and activations across major programmatic and search platforms (DV360, Amazon, TradeDesk, Google Ads Manager, Search Ads 360) Analyze campaign performance regularly and provide insightful updates on pacing, volume, optimizations, and channel contributions to business goals Collaborate with cross-functional teams to formulate programmatic and search strategies, including new testing recommendations Ensure accurate and timely creative asset delivery Work with programmatic and search account reps to stay on top of industry trends, leverage new technologies and participate in open betas Maintain optimal channel and investment mix based on MTA and MMM models Qualifications
2+ years of experience in programmatic buying (Google, Amazon, TradeDesk) required, experience in search buying a plus Experience with programmatic campaign optimizations, analysis, and reporting Strong project management and interpersonal skills, with ability to take initiative in a challenging, fast-paced environment of multiple priorities Proven track record optimizing media campaigns to deliver against CPA and volume objectives Experience working in Excel Familiarity with testing methodologies and incrementality Entertainment, advertising or e-commerce industry experience a plus Additional Requirements
This position has been designated as hybrid, generally contributing from the office a minimum of three days per week. Salary
Salary range:
$62,000 - $80,000 Benefits & Additional Information
This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. As part of our selection process , external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. Accessibility
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com. #J-18808-Ljbffr