Weedmaps
Overview We’re looking for a bold, data-driven, and brand-savvy
Vice President of Marketing
to lead the strategy, execution, and evolution of our marketing function across the cannabis ecosystem. As a key member of the executive team, you’ll own the full marketing funnel—from brand positioning and customer acquisition to product marketing and retention—and drive measurable impact in a fast-moving, highly regulated industry.
Please read the information in this job post thoroughly to understand exactly what is expected of potential candidates. This is a rare opportunity for a senior marketing leader to define the voice, shape the customer journey, and scale a modern cannabis brand that blends culture, compliance, and community. The impact you’ll make:
Develop and own a comprehensive marketing strategy that drives brand awareness, customer acquisition, retention, and market expansion. Lead all aspects of brand marketing, digital marketing, product marketing, content, communications, and experiential efforts. Define and evolve brand positioning, messaging frameworks, and creative direction that resonate with both B2B and B2C audiences. Build and manage a high-performance marketing team and agency partners, fostering a culture of creativity, accountability, and data-driven decision-making. Partner with Product, Sales, and BizOps to ensure tight alignment between customer needs, product roadmap, and go-to-market strategy. Lead customer segmentation, competitive analysis, and voice-of-customer research to inform strategy and optimize campaigns. Oversee digital and performance marketing channels (SEO, SEM, social, email, influencer, affiliate, etc.) to drive efficient growth. Manage marketing analytics, reporting, and attribution models to evaluate ROI and inform decisions. Ensure all marketing activities comply with federal, state, and platform-level cannabis advertising regulations. Champion brand integrity, storytelling, and innovation across every touchpoint—from packaging to retail to community. Hire, develop, and lead a multidisciplinary marketing team across brand, growth, creative, and communications. Serve as a key voice on the executive team, representing the customer perspective and brand vision. Drive internal alignment and enthusiasm for brand initiatives, marketing campaigns, and product launches. Scale marketing infrastructure, tooling, and processes to support rapid growth and multi-market operations. Inspire cross-functional collaboration and evangelize marketing’s role as a growth engine and brand steward. What you’ve accomplished:
10+ years of marketing experience, with 5+ years in a senior leadership role, preferably in highly regulated or consumer-facing industries (Cannabis, CPG, HealthTech, FinTech, Alcohol, etc.). Proven ability to scale B2B, B2C, or multi-sided marketplace brands from early traction through national growth. Deep understanding of customer acquisition, brand strategy, product marketing, and content development. Strong creative instincts paired with analytical rigor—comfortable operating across brand and performance disciplines. Demonstrated success building and leading high-performing, cross-functional marketing teams. Passion for cannabis culture, education, and innovation. Must be okay with travel Bonus Points: Prior experience in the cannabis industry or marketing cannabis-adjacent products under regulatory constraints. Familiarity with digital marketing platforms (Meta, Google, TikTok alternatives), marketing automation tools (HubSpot, Klaviyo), and analytics platforms (Google Analytics, Looker, Amplitude). Experience in multi-market, omni-channel environments (retail, delivery, DTC, B2B). Strong understanding of consumer behavior, lifecycle marketing, and emerging trends in cannabis branding. The base pay range for this position is $245,250.00 to $325,498.00 per year. Benefits
2025 Benefits for Full Time, Regular Employees include: employer-paid premiums, HSA contributions, dependent coverage, CALM app access, training, mental health seminars, life and AD&D, 401(k) with employer match, generous PTO, paid sick leave, and holidays, supplemental benefits, student loan/529 contributions, FSA, voluntary insurance, disability and more. Why Work at Weedmaps?
You get to work at the leading technology company in the cannabis industry. You get to play a meaningful role in advancing cannabis causes and helping patients who rely on cannabis. You get to shape the future of the cannabis industry. You’ll work in a collaborative environment that encourages your best effort. You’ll enjoy a casual and fun environment with flexible attire. Numerous opportunities to learn and grow, plus networking through events and communities. Equal Opportunity Weedmaps is an equal opportunity employer. We do not discriminate on protected characteristics and comply with applicable laws. We are a federal contractor subject to OFCCP requirements; see our filings and notices for more information. We are committed to a diverse, inclusive workforce and provide reasonable accommodations during the interview process upon request. About Weedmaps: WM Technology, Inc. (Nasdaq: MAPS) is a leading technology and software platform for the cannabis industry, supporting both B2C and B2B solutions through Weedmaps and WM Business. Headquartered in Irvine, CA, WM Technology supports remote work for eligible employees. Visit us at www.weedmaps.com.
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Vice President of Marketing
to lead the strategy, execution, and evolution of our marketing function across the cannabis ecosystem. As a key member of the executive team, you’ll own the full marketing funnel—from brand positioning and customer acquisition to product marketing and retention—and drive measurable impact in a fast-moving, highly regulated industry.
Please read the information in this job post thoroughly to understand exactly what is expected of potential candidates. This is a rare opportunity for a senior marketing leader to define the voice, shape the customer journey, and scale a modern cannabis brand that blends culture, compliance, and community. The impact you’ll make:
Develop and own a comprehensive marketing strategy that drives brand awareness, customer acquisition, retention, and market expansion. Lead all aspects of brand marketing, digital marketing, product marketing, content, communications, and experiential efforts. Define and evolve brand positioning, messaging frameworks, and creative direction that resonate with both B2B and B2C audiences. Build and manage a high-performance marketing team and agency partners, fostering a culture of creativity, accountability, and data-driven decision-making. Partner with Product, Sales, and BizOps to ensure tight alignment between customer needs, product roadmap, and go-to-market strategy. Lead customer segmentation, competitive analysis, and voice-of-customer research to inform strategy and optimize campaigns. Oversee digital and performance marketing channels (SEO, SEM, social, email, influencer, affiliate, etc.) to drive efficient growth. Manage marketing analytics, reporting, and attribution models to evaluate ROI and inform decisions. Ensure all marketing activities comply with federal, state, and platform-level cannabis advertising regulations. Champion brand integrity, storytelling, and innovation across every touchpoint—from packaging to retail to community. Hire, develop, and lead a multidisciplinary marketing team across brand, growth, creative, and communications. Serve as a key voice on the executive team, representing the customer perspective and brand vision. Drive internal alignment and enthusiasm for brand initiatives, marketing campaigns, and product launches. Scale marketing infrastructure, tooling, and processes to support rapid growth and multi-market operations. Inspire cross-functional collaboration and evangelize marketing’s role as a growth engine and brand steward. What you’ve accomplished:
10+ years of marketing experience, with 5+ years in a senior leadership role, preferably in highly regulated or consumer-facing industries (Cannabis, CPG, HealthTech, FinTech, Alcohol, etc.). Proven ability to scale B2B, B2C, or multi-sided marketplace brands from early traction through national growth. Deep understanding of customer acquisition, brand strategy, product marketing, and content development. Strong creative instincts paired with analytical rigor—comfortable operating across brand and performance disciplines. Demonstrated success building and leading high-performing, cross-functional marketing teams. Passion for cannabis culture, education, and innovation. Must be okay with travel Bonus Points: Prior experience in the cannabis industry or marketing cannabis-adjacent products under regulatory constraints. Familiarity with digital marketing platforms (Meta, Google, TikTok alternatives), marketing automation tools (HubSpot, Klaviyo), and analytics platforms (Google Analytics, Looker, Amplitude). Experience in multi-market, omni-channel environments (retail, delivery, DTC, B2B). Strong understanding of consumer behavior, lifecycle marketing, and emerging trends in cannabis branding. The base pay range for this position is $245,250.00 to $325,498.00 per year. Benefits
2025 Benefits for Full Time, Regular Employees include: employer-paid premiums, HSA contributions, dependent coverage, CALM app access, training, mental health seminars, life and AD&D, 401(k) with employer match, generous PTO, paid sick leave, and holidays, supplemental benefits, student loan/529 contributions, FSA, voluntary insurance, disability and more. Why Work at Weedmaps?
You get to work at the leading technology company in the cannabis industry. You get to play a meaningful role in advancing cannabis causes and helping patients who rely on cannabis. You get to shape the future of the cannabis industry. You’ll work in a collaborative environment that encourages your best effort. You’ll enjoy a casual and fun environment with flexible attire. Numerous opportunities to learn and grow, plus networking through events and communities. Equal Opportunity Weedmaps is an equal opportunity employer. We do not discriminate on protected characteristics and comply with applicable laws. We are a federal contractor subject to OFCCP requirements; see our filings and notices for more information. We are committed to a diverse, inclusive workforce and provide reasonable accommodations during the interview process upon request. About Weedmaps: WM Technology, Inc. (Nasdaq: MAPS) is a leading technology and software platform for the cannabis industry, supporting both B2C and B2B solutions through Weedmaps and WM Business. Headquartered in Irvine, CA, WM Technology supports remote work for eligible employees. Visit us at www.weedmaps.com.
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