NASCAR
Director, Event Marketing
Homestead-Miami Speedway has been open since 1995 following an initiative to spur economic recovery in the aftermath of Hurricane Andrew. The Speedway, which was founded by Miami businessman, racing enthusiast and philanthropist Ralph Sanchez, is a 650-acre facility that features a 1.5-mile oval and 2.21-mile road course. The Speedway hosts on-track events nearly 300 days per year and generates more than $301 million annually for the region. NASCAR seeks a talented professional to join in the position of Director, Event Marketing, based at Homestead-Miami Speedway. Director, Event Marketing is involved in the development and execution of promotional campaigns to increase awareness, maximize ticket sales, and support best-in-class guest experience at NASCAR-owned tracks in the Southeastern region (Homestead-Miami Speedway, Daytona International Speedway, Talladega Superspeedway) with a primary focus on Homestead-Miami Speedway and the South Florida market. This role works closely with Track Leadership and central functions as the local market expert, informing marketing plans to advance the growth of tracks and core motorsports events. Duties include but are not limited to: Oversee community engagement strategy and plans to reinforce the relevance of NASCAR tracks in local markets and support ticket sales goals Lead grassroots marketing and local market activation efforts for Homestead-Miami Speedway. Foster community relations and build mutually beneficial relationships with key stakeholders Lead new fan development strategies and plans in local markets through partnerships, community outreach and in-market activation Lead planning, management, and execution of local promotional plans, which may include local partnerships and influencer engagement Develop and maintain strategic community relationships in Miami and South Florida Initiate marketing and promotional event plan documents, and work with all regional and central functions on accountability for delivering critical deliverables of integrated plan. Align internal/external stakeholders around event-specific marketing plans, goals, and objectives Partner with Research & Insights and Data Strategy teams to continue delivering actionable insights that inform positioning, messaging, targeting, and measurement of plans in market Collaborate with central marketing teams to plan, manage, and execute driver and team event promotion plans, which may include in-market events and track appearances to enhance the fan experience Partner with and support Event and Guest Experience teams to enhance the event experience and build out weekend content and programming. Activate onsite event experience plans for event weekends for assigned tracks Inform, influence, and advocate in the annual business planning process Oversee marketing plans for non-NASCAR events e.g., concerts, festivals, and other sporting events Travel: 20% including some weekends Supervisory Responsibilities Carries out supervisory responsibilities in accordance with the organizations policies and applicable laws. Responsibilities may include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems Required skills / experience: Bachelors degree from four-year college or university, 5-7 years of related experience and/or training in sports/entertainment event marketing or communications; or equivalent combination of education and experience Bilingual (English to Spanish) verbal and written proficiency is a requirement. Ability to read, analyze, and interpret complex documents Ability to write and prepare presentations for internal and external audiences. Effective at giving persuasive presentations on complex topics to senior management, industry audiences Proficient in all company-provided software, including Tableau. Advanced Excel and PowerPoint skills required. Knowledge of Adobe Creative Suite (Cloud Creative) a plus Collaborative and energized by the challenge of influencing the transformation of NASCAR through owned and operated track properties Establish and maintain productive, thoughtful relationships with Track Leadership, internal colleagues, external partners & industry stakeholders, influencers & media Aptitude for leading change in a complex industry, visionary and strategic-minded Thrives in fast-paced, collaborative & dynamic culture, and motivated to be hands-on working with teammates Business acumen providing insights and counsel to internal and external stakeholders, as well as executive leadership
Homestead-Miami Speedway has been open since 1995 following an initiative to spur economic recovery in the aftermath of Hurricane Andrew. The Speedway, which was founded by Miami businessman, racing enthusiast and philanthropist Ralph Sanchez, is a 650-acre facility that features a 1.5-mile oval and 2.21-mile road course. The Speedway hosts on-track events nearly 300 days per year and generates more than $301 million annually for the region. NASCAR seeks a talented professional to join in the position of Director, Event Marketing, based at Homestead-Miami Speedway. Director, Event Marketing is involved in the development and execution of promotional campaigns to increase awareness, maximize ticket sales, and support best-in-class guest experience at NASCAR-owned tracks in the Southeastern region (Homestead-Miami Speedway, Daytona International Speedway, Talladega Superspeedway) with a primary focus on Homestead-Miami Speedway and the South Florida market. This role works closely with Track Leadership and central functions as the local market expert, informing marketing plans to advance the growth of tracks and core motorsports events. Duties include but are not limited to: Oversee community engagement strategy and plans to reinforce the relevance of NASCAR tracks in local markets and support ticket sales goals Lead grassroots marketing and local market activation efforts for Homestead-Miami Speedway. Foster community relations and build mutually beneficial relationships with key stakeholders Lead new fan development strategies and plans in local markets through partnerships, community outreach and in-market activation Lead planning, management, and execution of local promotional plans, which may include local partnerships and influencer engagement Develop and maintain strategic community relationships in Miami and South Florida Initiate marketing and promotional event plan documents, and work with all regional and central functions on accountability for delivering critical deliverables of integrated plan. Align internal/external stakeholders around event-specific marketing plans, goals, and objectives Partner with Research & Insights and Data Strategy teams to continue delivering actionable insights that inform positioning, messaging, targeting, and measurement of plans in market Collaborate with central marketing teams to plan, manage, and execute driver and team event promotion plans, which may include in-market events and track appearances to enhance the fan experience Partner with and support Event and Guest Experience teams to enhance the event experience and build out weekend content and programming. Activate onsite event experience plans for event weekends for assigned tracks Inform, influence, and advocate in the annual business planning process Oversee marketing plans for non-NASCAR events e.g., concerts, festivals, and other sporting events Travel: 20% including some weekends Supervisory Responsibilities Carries out supervisory responsibilities in accordance with the organizations policies and applicable laws. Responsibilities may include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems Required skills / experience: Bachelors degree from four-year college or university, 5-7 years of related experience and/or training in sports/entertainment event marketing or communications; or equivalent combination of education and experience Bilingual (English to Spanish) verbal and written proficiency is a requirement. Ability to read, analyze, and interpret complex documents Ability to write and prepare presentations for internal and external audiences. Effective at giving persuasive presentations on complex topics to senior management, industry audiences Proficient in all company-provided software, including Tableau. Advanced Excel and PowerPoint skills required. Knowledge of Adobe Creative Suite (Cloud Creative) a plus Collaborative and energized by the challenge of influencing the transformation of NASCAR through owned and operated track properties Establish and maintain productive, thoughtful relationships with Track Leadership, internal colleagues, external partners & industry stakeholders, influencers & media Aptitude for leading change in a complex industry, visionary and strategic-minded Thrives in fast-paced, collaborative & dynamic culture, and motivated to be hands-on working with teammates Business acumen providing insights and counsel to internal and external stakeholders, as well as executive leadership