Fyin
Our team members consistently rate FYIN as a great place to work!
The Corporate Marketing Manager will lead the Corporate Marketing efforts for several related companies: FYIN.com, ClickMentality.com, and SQUWIX.com. The ideal candidate will have a proven track record of developing and executing strategic marketing strategies that drive new business leads, enhance brand visibility, drive website engagement, and generate business growth. This is a management position that requires a strategic mindset, creative problem-solving skills, and the ability to manage multiple brands simultaneously. Key Responsibilities: Strategic Planning: Develop and implement marketing strategies that align with the business goals of FYIN.com, ClickMentality.com, and SQUWIX.com. Lead Generation: Oversee digital marketing campaigns, including SEO, PPC, social media, email marketing, and content creation, to drive quality lead acquisition and online engagement. Brand Management: Ensure consistent brand messaging across all channels and companies, creating a unified voice while respecting the unique identity of each brand. Market Research: Analyze industry trends, competitors, and market data to inform strategic decisions and identify new growth opportunities. Collaborate: Work with in-house teams and external contractors to execute corporate marketing strategies and tactical items. Work closely with sales and executive teams to create marketing initiatives that support broader company goals. Budget Management: Develop and oversee marketing budgets, ensuring efficient use of resources to achieve maximum ROI. Performance Tracking: Monitor and report on the effectiveness of marketing efforts, using data analytics to measure success and make informed adjustments. Partnerships and PR: Build strategic partnerships, manage media relations, and oversee the execution of PR campaigns. Trade Shows: Work closely with Sales and the Executive Team to identify target audiences in the Trade Show circuit. Ensure sales materials are adequate and that trade show investments produce an ROI. Qualifications: Bachelors degree in Marketing, Business, Communications, or a related field. 3+ years of experience in a corporate marketing role, with at least 1 year in a management position. Demonstrated lead generation success. Experience managing marketing for multiple brands or companies simultaneously. Strong knowledge of digital marketing channels, tools, and best practices. Proven ability to create and execute successful marketing strategies. Excellent leadership, communication, and organizational skills. Analytical mindset with the ability to interpret data and make data-driven decisions. Experience working with cross-functional teams in fast-paced environments. Accountability for budgets Preferred Skills: Familiarity with the tech or digital services industries. Experience with marketing automation platforms (e.g., HubSpot, Salesforce). Knowledge of brand development and customer persona creation. Expertise in managing internal teams and freelance partners. Strong understanding of SEO, SEM, and paid digital advertising. Why Join Us? This role offers the unique opportunity to lead the marketing efforts of three innovative companies. Youll be at the forefront of shaping our brands future, driving growth, and working in a dynamic, collaborative environment.
Salary: $75,000 to $120,000; overall compensation may vary. #J-18808-Ljbffr
The Corporate Marketing Manager will lead the Corporate Marketing efforts for several related companies: FYIN.com, ClickMentality.com, and SQUWIX.com. The ideal candidate will have a proven track record of developing and executing strategic marketing strategies that drive new business leads, enhance brand visibility, drive website engagement, and generate business growth. This is a management position that requires a strategic mindset, creative problem-solving skills, and the ability to manage multiple brands simultaneously. Key Responsibilities: Strategic Planning: Develop and implement marketing strategies that align with the business goals of FYIN.com, ClickMentality.com, and SQUWIX.com. Lead Generation: Oversee digital marketing campaigns, including SEO, PPC, social media, email marketing, and content creation, to drive quality lead acquisition and online engagement. Brand Management: Ensure consistent brand messaging across all channels and companies, creating a unified voice while respecting the unique identity of each brand. Market Research: Analyze industry trends, competitors, and market data to inform strategic decisions and identify new growth opportunities. Collaborate: Work with in-house teams and external contractors to execute corporate marketing strategies and tactical items. Work closely with sales and executive teams to create marketing initiatives that support broader company goals. Budget Management: Develop and oversee marketing budgets, ensuring efficient use of resources to achieve maximum ROI. Performance Tracking: Monitor and report on the effectiveness of marketing efforts, using data analytics to measure success and make informed adjustments. Partnerships and PR: Build strategic partnerships, manage media relations, and oversee the execution of PR campaigns. Trade Shows: Work closely with Sales and the Executive Team to identify target audiences in the Trade Show circuit. Ensure sales materials are adequate and that trade show investments produce an ROI. Qualifications: Bachelors degree in Marketing, Business, Communications, or a related field. 3+ years of experience in a corporate marketing role, with at least 1 year in a management position. Demonstrated lead generation success. Experience managing marketing for multiple brands or companies simultaneously. Strong knowledge of digital marketing channels, tools, and best practices. Proven ability to create and execute successful marketing strategies. Excellent leadership, communication, and organizational skills. Analytical mindset with the ability to interpret data and make data-driven decisions. Experience working with cross-functional teams in fast-paced environments. Accountability for budgets Preferred Skills: Familiarity with the tech or digital services industries. Experience with marketing automation platforms (e.g., HubSpot, Salesforce). Knowledge of brand development and customer persona creation. Expertise in managing internal teams and freelance partners. Strong understanding of SEO, SEM, and paid digital advertising. Why Join Us? This role offers the unique opportunity to lead the marketing efforts of three innovative companies. Youll be at the forefront of shaping our brands future, driving growth, and working in a dynamic, collaborative environment.
Salary: $75,000 to $120,000; overall compensation may vary. #J-18808-Ljbffr