Empire Beauty School
Full-Time Senior Paid Media Specialist - Hybrid - Pottsville, PA
Empire Beauty School, Pottsville, Pennsylvania, United States, 17901
EMPIRE BEAUTY SCHOOL
"To create opportunities for people to improve their lives."
Full-Time Senior Paid Media Specialist - Hybrid - Pottsville, PA
About Us:
Since 1934, Empire Beauty School has been educating future beauty professionals in the art of cosmetology. From its Home Office in Pottsville, Pennsylvania, Empire Beauty School continues providing high-quality education and training to future beauty professionals for rewarding careers in the beauty industry. The goal of every Empire Beauty School employee is to support students through every phase of their education, graduation, and career placement. Providing opportunities for others and maintaining excellence in education is the cornerstone of the company and has been from the beginning.
About the Position:
We are seeking a full-time Senior Paid Media Specialist to join our dynamic Home Office team!
Are you a data-driven media strategist with a passion for performance marketing and delivering measurable ROI? In this role, you will lead the planning, execution, and optimization of high-impact paid media campaigns across digital platforms like Google, Meta (Facebook/Instagram), and TikTok. You'll work with a 7-figure ad budget, developing strategies that drive results while staying ahead of digital marketing trends.
Key Responsibilities Include:
Develop, launch, and manage paid media campaigns across search, social, and display. Optimize campaign performance through audience targeting, bid strategy, and A/B testing. Monitor pacing and budget allocation to maximize ROI and achieve KPIs. Partner with internal creative teams to align messaging and visuals with campaign objectives. Analyze and report on campaign performance using tools like Google Analytics. Maintain relationships with platform reps and vendors to leverage the latest tools and best practices. While this position is primarily remote, it does require in-person attendance at Empire's Home Office in Pottsville, PA, as scheduled.
The pay range for this position is $80,000.00 - 90,000.00 per year depending on experience.
Our Ideal Candidate Will Have:
A Bachelor's degree (preferred). 5-7 years of hands-on experience in digital media buying. Expertise in Google Ads, Meta Ads Manager, and TikTok Ads. Advanced knowledge of campaign analytics and performance reporting tools (Google Analytics, etc.). Proven success managing large budgets and scaling results. Google Ads and/or Meta certifications (preferred). Experience in an agency environment, higher education, or multi-location marketing (a plus). Strong communication, project management, and organizational skills. If you're passionate about making a difference in students' lives and have a strong commitment to service excellence, we encourage you to apply and be part of a supportive and dynamic team!
Benefits include:
401K, medical, dental, vision, and more! Generous paid time off 12 Paid Holidays
Date Posted: 9/9/2025
"To create opportunities for people to improve their lives."
Full-Time Senior Paid Media Specialist - Hybrid - Pottsville, PA
About Us:
Since 1934, Empire Beauty School has been educating future beauty professionals in the art of cosmetology. From its Home Office in Pottsville, Pennsylvania, Empire Beauty School continues providing high-quality education and training to future beauty professionals for rewarding careers in the beauty industry. The goal of every Empire Beauty School employee is to support students through every phase of their education, graduation, and career placement. Providing opportunities for others and maintaining excellence in education is the cornerstone of the company and has been from the beginning.
About the Position:
We are seeking a full-time Senior Paid Media Specialist to join our dynamic Home Office team!
Are you a data-driven media strategist with a passion for performance marketing and delivering measurable ROI? In this role, you will lead the planning, execution, and optimization of high-impact paid media campaigns across digital platforms like Google, Meta (Facebook/Instagram), and TikTok. You'll work with a 7-figure ad budget, developing strategies that drive results while staying ahead of digital marketing trends.
Key Responsibilities Include:
Develop, launch, and manage paid media campaigns across search, social, and display. Optimize campaign performance through audience targeting, bid strategy, and A/B testing. Monitor pacing and budget allocation to maximize ROI and achieve KPIs. Partner with internal creative teams to align messaging and visuals with campaign objectives. Analyze and report on campaign performance using tools like Google Analytics. Maintain relationships with platform reps and vendors to leverage the latest tools and best practices. While this position is primarily remote, it does require in-person attendance at Empire's Home Office in Pottsville, PA, as scheduled.
The pay range for this position is $80,000.00 - 90,000.00 per year depending on experience.
Our Ideal Candidate Will Have:
A Bachelor's degree (preferred). 5-7 years of hands-on experience in digital media buying. Expertise in Google Ads, Meta Ads Manager, and TikTok Ads. Advanced knowledge of campaign analytics and performance reporting tools (Google Analytics, etc.). Proven success managing large budgets and scaling results. Google Ads and/or Meta certifications (preferred). Experience in an agency environment, higher education, or multi-location marketing (a plus). Strong communication, project management, and organizational skills. If you're passionate about making a difference in students' lives and have a strong commitment to service excellence, we encourage you to apply and be part of a supportive and dynamic team!
Benefits include:
401K, medical, dental, vision, and more! Generous paid time off 12 Paid Holidays
Date Posted: 9/9/2025